Thirty years ago, Chinese lighting companies grew from a few before the liberation to nearly 200 in the late 1970s. In the 1980s, inspired by the policy of reform and opening up, a large number of private lighting enterprises emerged in China, which had a certain impact on the old market structure dominated by state-owned lighting enterprises. In the 1990s, the number of lighting and lighting enterprises in Wenzhou and Guzhen continued to increase. By the end of the 1990s, the first Light Fair was successfully held in Zhongshan Guzhen, Guangdong Province, officially declaring that the focus of China's lighting industry fell in southern China. In the 21st century, the market capacity of China's lighting industry is growing at a rate of 20% per year, which is referred to as “the sunrise industryâ€.
At present, China's lighting industry has made major breakthroughs in all aspects of “official, production, sales, learning, and researchâ€. Industrial bases, corporate brands, marketing channels, elites, and product technologies are constantly changing, and they have entered the best development period since the founding of the People's Republic of China.
Production area
From the coastal to inland lighting industry base is spreading
Industrial clusters are prominent in scale effect, but the premise of this scale effect is that all kinds of resources are combined in an orderly and effective manner; China's lighting industry base is still mainly concentrated in the Yangtze River Delta and Pearl River Delta regions, and various industrial bases show coastal zones. Distribution and inward expansion of the characteristics of infiltration.
Character articles
Lighting, lighting, sixty years of heroes
They all say that the times create heroes. In the end, the times have created heroes, or heroes have made history, we have no research. But looking back at the monuments in the history of lighting, there are always some fresh characters that make us unforgettable.
Brand articles
Lighting lighting 60 years of change brand power is pervasive
Chinese lighting brands started late in China, but the rapid development is enough to shock the world: until the end of the 20th century, there were only dozens of well-known brands such as Shanghai Yaming and Foshan Lighting. After only a short period of development of about 20 years, Nowadays, there are more than a thousand brands in the lighting industry, and brand competition has also rushed into the “Red Sea†from the “Blue Oceanâ€.
Marketing articles
Channel change witnesses the innovation power of the lighting industry (Figure)
From loose distribution to tight operation centers, genius-like marketers have smashed the buying and selling relationship, broken and re-integrated, installing a new name, a new marketing model. This has been introduced.
Product reviews
The lighting technology of the style of the lamp needs to be refueled (Figure)
Looking back on the 60-year history of China's lighting industry, we will be pleasantly surprised to find that early lighting technology has made breakthroughs and has trained a group of technical talents. However, today, the innovation of appearance style has become a trend, and the pace of technological development is heavy.
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