The continued deterioration of air quality has made the Indians finally intolerable.
In early May, the latest data from the World Health Organization showed that the vast majority of the 15 cities with the most serious global air pollution were Indian cities.
As soon as this news came out, most newspapers in India reported on air quality, but what use?
The Indian people at the moment are really intolerable of bad weather. In southern India, the continued high temperatures only allow most people to give up their masks. Otherwise, wearing a mask at high temperatures will make you feel less breathing.
In the morning or after 6 pm, no one stopped the garbage burning in the air filled with an unpleasant smell, Indians are used to it.
More and more Indian middle class are not satisfied with wearing masks or driving. They can't change the status of air pollution in India and can only change their living environment. Use an air purifier to improve the family's breathing environment.
Indian consumers want Chinese air purifier assistance
Last year in India, anti-fog masks were sold, will this year be an air purifier?
Let's take a look at the pollution level in India. In Kanpur, India, the average annual concentration of fine particles is 173 micrograms per cubic meter, and the Indian capital New Delhi ranks sixth with 143 micrograms per cubic meter; Gaya 149, Varanasi 151.
This is the environment in which some Indian urban residents live every day. Of course, the Indian government has been working to protect the environment and improve air quality, but the effect is not obvious.
Reasons for poor air quality in India include: burning waste (including littering), building dust, imperfect infrastructure, and diesel pollution. Especially in rural areas, a more disorderly environment has become one of the sources of pollution.
Some middle class began looking to buy air purifiers. But in most home appliance stores, air purifiers are rare. Even small-scale home appliance chains do not have purifiers for sale.
I asked many people around me that they are typical middle class, with college students, white-collar workers and businessmen. However, their knowledge of air purifiers is very limited.
When I gave them a detailed introduction, they expressed a deep interest. They also said that they are trying to solve the problem of air pollution in their homes, but some of them are not sure that such products are called air purifiers.
One of my relatives used the LG air purifier, but the price is more expensive, and most middle class will also buy it cautiously, mainly because of the price.
The middle class I have asked has a common idea, and they hope to buy a cheap Chinese air purifier. Just like Tmall and Taobao can buy a more beautiful air purifier at different prices.
In the current Indian market, the price of air purifiers is high and the popularity is not high. Once Chinese brands enter India, using price as a selling point, and continue to popularize, I believe that more people will choose Chinese air purifiers.
Now, many Indian middle class begin to understand the air purifier online. They especially like Chinese brands, with novel designs and more affordable prices for Indian consumers.
Everyone's concerns about quality are not obvious. Because the technical level is not big. If China seizes the market by price and brand, the future space is very big, just like Xiaomi’s occupation of India at a low price.
Chinese air purifiers need to educate consumers in India
Why is India's demand for air purifiers more and more obvious?
India has a population of more than one billion people, each family has 2-3 children and is accompanied by grandparents. Living in the middle class of the city, their housing area is very large, basically three rooms and two halls, so they need cheaper, good quality air purifiers can cover a larger area.
The Indian middle class continues to increase and the demand for air purifiers will increase. Because the Indian government's efforts in air pollution control are lower than the public's expectations.
In the Amazon e-commerce platform in India, brands such as Philips, Honeywell, and Kent are more concerned by consumers, but they have not yet reached the peak of purchase. Many people are still waiting to see because they don't know much about product features.
Some home appliance manufacturers give advice that air purifiers will definitely have more Indian home purchases in the future, but there is a precondition that sales personnel must be trained to understand more technical features and parameters.
At the same time, in the Indian media, it is necessary to continuously strengthen and popularize the benefits of air purifiers to the public. Air purifiers are very mature in the Chinese market, which is related to the continuous popularization of education in order to make people aware of the benefits of air purifiers.
Unlike China, Indians like to consume in stages. Therefore, if the Chinese air purifier is widely promoted in India and allows more people to purchase, it should choose the method of installment payment, which may open the market quickly.
Among the data released by the WTO, the vast majority of the 15 cities with the most serious global air pollution are Indian cities. This has made the world see the severity of air pollution in India and puts higher demands on the Indian governance environment.
No one wants to live in such an environment. While the environment has not changed, the Indian middle class is willing to pay to change their home environment. Some Indian middle class expect Chinese air purifiers to enter India, giving them more choices
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