Recently, Zhongying Electronics was briefed by Pan Yide, Secretary of the Board of Directors, on the company's situation, product market and the company's future development prospects. In 2017, Zhongying's main sales growth came from the home appliance main control chip, motor main control chip and lithium battery management chip market. Zhongying Subsidiary's core technology in AMOLED display driver chip technology strength and international level chip company synchronization, the future The sales volume of the products is expected to be a gradual growth process, and gradually realize import substitution.
For Zhongying's display driver chip, Pan Yide said that there are at least four companies that make AMOLED driver chips in China, mainly in the research and development stage. Zhongying's R&D team has accumulated technology for many years. The company is optimistic about the development opportunities of AMOLED display driver chips in the domestic market. The subsidiary company Xinying Technology expanded its R&D team in 2017 and increased R&D investment. In 2017, it is still in a loss stage. The main income comes from PMOLED, and the others are commissioned by AMOLED. Development costs.
In the first quarter of 2018, Xinying Technology will send samples to customers to verify a FHD AMOLED display driver chip. It has passed functional verification and is undergoing reliability verification. This year, new products will continue to be launched. The technical strength of Xinying Technology in AMOLED display driver chip is gradually recognized by domestic panel manufacturers, and it has also entered the 40-nanometer high-tech area with low power consumption in synchronization with international first-class chip companies. Foundation, confident to seize the opportunity of the outbreak of China's AMOLED industry.
Zhongying has business contacts or contacts with many domestic panel manufacturers. The new products are not for a single customer, and will cooperate with the panel factory to improve the yield. It is necessary to wait for the release of the capacity of the domestic AMOLED screen factory. The products are mainly used in mobile phones and wearable products, and the main competitors are from overseas. The company's customers are mainly domestic panel factories, which can be close to customers. The state attaches great importance to this industry chain and will have support in policy. In the past one or two years, it is still the initial period and construction period of the domestic AMOLED industry. In the next few years, more capacity will be released gradually, and the company will continue to invest in research and development.
In terms of sales model, if it is to help the brand mobile phone factory supporting services, the general panel manufacturers will directly purchase with the company, the company will assist the mobile phone manufacturers to do debugging; if it is for the maintenance market, the customers will generally find the solution manufacturers.
Lithium battery chips will gradually achieve import substitutionOn the other hand, Zhongying lithium battery chip application and customers are increasing. The sales increase in 2017 mainly comes from the lithium battery metering chip used in mobile phones and the lithium battery protection chip market for electric bicycles and power tools. The new energy vehicle lithium battery management chip is still in the preparation stage of technical research, and there are still many variables. Some processes need to cooperate with the fab to debug R&D. At present, the company has not yet matured, and the company's conditions are still immature.
Zhongying lithium battery management chip has completed the trial production of the first-line brand notebook computer supply chain, and will follow the small-scale production. Since 2018, there has been an opportunity to increase the relevant income contribution. The product has high cost performance. The company has the ability to provide customers with high quality service and cost competitiveness. The future product sales are expected to be a gradual growth process, and gradually realize import substitution.
The main sales growth comes from home appliance main control chip, motor main control chip and lithium battery management chip market.In 2017, Zhongying's main sales growth came from the home appliance main control chip, motor main control chip and lithium battery management chip market. The main control chip of the main power is mainly used in fixed-frequency air conditioners, refrigerators, washing machines, etc. The main product application is the motor main control chip and lithium battery management chip. The main control chip of the motor is relatively fast due to the low sales base period. The products are mainly used for electric bicycles and various electrical applications. Lithium battery power supply The sales growth rate of management chips is higher than the company average, and is mainly used in lithium battery packs for mobile phones, electric bicycles, power tools and notebook computers.
Zhongying will continue to work hard to increase the market share of home appliance control chips and motor control chips and the entry of new customers. Actively promote the inverter air conditioner program; continue to promote the lithium battery management chip in the first-line brand customers of notebook computers to enter mass production; focus on long-term interests, increase investment in AMOLED display driver chip research and development.
In 2017, the growth rate of Zhongying's home appliances was close to the company's average, which was higher than the sales growth of the home appliance industry, mainly due to the increase in customers and market share. The main products are rice cookers, induction cookers and soya-bean milk makers; the main products are fixed-frequency air conditioners, refrigerators and washing machines. In areas where the company has layouts and applications, if competitors are not supplied in time or the service is not good enough to satisfy customers, the company can often benefit and gain more market.
Zhongying inverter air conditioner control chip has been available, and customers have already conducted trial production. Currently, it adopts dual core, which can be used for air conditioner main control and motor control. It provides customers with more convenience in application. The 32-bit kernel product is still under development. The company continued to promote the inverter air conditioner control chip.
In the context of national policy support for the industry, it is conducive to the promotion of Zhongying products, and the sales of the company's products are showing a growing trend. Zhongying has been working hard for a long time in the field of integrated circuit chips. The leading domestic single-chip chip makers actively support the localization of chips. The willingness of customers to cooperate with national policies to adopt domestic chips is likely to increase. Our customers not only have the quality of production. Guarantee, products are also more competitive.
In addition, Zhongying continued to invest in research and development of smart meter main control chips, mainly selling foreign sales meters. In recent years, the market scale of exporting smart meters has grown better. The advantage lies in the measurement and main control of single chip, the price/performance ratio of this chip overseas. Very high. The company continues to actively invest in research and development, and strive to cut into the national network market. The company's chips can be applied to smart three meters.
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