As an important role in home appliances, television is owned by almost every household. It can be said that the penetration rate is very high. Although the appearance of online video has caused some influence on traditional television programs, it has diverted viewers from television. But in many cases, viewers still like to watch TV programs. For example, some popular TV shows are only broadcast on TV channels, but they are hard to find on the Internet. Therefore, at this stage, the status of television is still unshakable. So, in the past August 2016, how did the domestic TV market perform?
Recently, Ovid Cloud Network (AVC) announced the domestic TV market report in August 2016. The report objectively reflects the hot conditions in the recent TV market, such as whether 4K Ultra High Definition TVs are favored by consumers. What is the market penetration of curved screen TVs? These questions can be found in the answer. Not much to say, this week's "Home Appliances Big Data" issue 57, we will come together to focus on the big data in the TV market.
â– Smooth overall TV sales in August
First of all, let's look at a set of aggregated data. According to big data, in August 2016, domestic TV online and offline channels had a total sales volume of 3.5 million units and sales of 10.1 billion yuan. Compared with the same period of last year, sales increased by 1.0% year-on-year, and sales decreased by 14.4% year-on-year. If compared with July 2016, TV sales have increased by 30,000 units, and sales have decreased by 100 million yuan compared with July.
January-August 2016 Domestic TV Sales and Sales Summary Data
â– 40% of consumers choose online shopping TV in August
It is worth noting that the channel for users to buy TV is mainly divided into two major parts. One of the traditional channels that everyone is familiar with is the 3C stores like Dazhong, Suning and Gome, or other home appliance stores. The other channel is the e-commerce platform represented by Jingdong Mall, Amazon Mall, and Gome Online. So, consumers' purchase intentions are concentrated on the e-commerce platform or the traditional physical store. Let's look at a set of big data on the proportion of e-commerce sales from January to August this year.
In August, the number of online shopping TV users accounted for 40%
According to big data, in January 2016, online sales were 1.65 million units, accounting for 28% of the total. In February, sales of electricity suppliers were 830,000 units, accounting for 27% of the total sales. In March, sales of electricity suppliers were 1.08 million units. The proportion was 32%. In April, the sales volume of e-commerce companies was 1.62 million units, accounting for 43% of the total. In May, the sales volume of e-commerce companies was 1.23 million units, accounting for 35% of the total. In June, the sales volume of e-commerce companies was 2.05 million units, accounting for It's 53%. In July, the sales volume of e-commerce companies was 1.15 million, accounting for 33% of the total. In the past August, the sales volume of e-commerce companies was 1.39 million units, accounting for 40% of the total.
â– Why do consumers still favor physical store channels?
From this set of data, it can be seen that between January and August of this year, only the e-commerce sales exceeded the physical store in June and became the winner. This also shows that more and more consumers still like to buy TVs in traditional home appliance stores. It is not surprising that the reasons are analyzed. Because many consumers now purchase smart TVs, smart TVs are very rich in functionality, and many functions are often not available on the Internet.
These include voice-controlled TV operations, such as voice channel switching, voice control volume increase and decrease, and some somatosensory game functions, and can not be intuitively experienced in the network. In addition, the built-in video on demand platform of smart TVs, online TV dramas, and movies are rich in content, and they can search for content that users are interested in. They also need consumers to experience it. It is for these reasons that consumers are more inclined to buy televisions from traditional physical stores.
Recently, Ovid Cloud Network (AVC) announced the domestic TV market report in August 2016. The report objectively reflects the hot conditions in the recent TV market, such as whether 4K Ultra High Definition TVs are favored by consumers. What is the market penetration of curved screen TVs? These questions can be found in the answer. Not much to say, this week's "Home Appliances Big Data" issue 57, we will come together to focus on the big data in the TV market.
â– Smooth overall TV sales in August
First of all, let's look at a set of aggregated data. According to big data, in August 2016, domestic TV online and offline channels had a total sales volume of 3.5 million units and sales of 10.1 billion yuan. Compared with the same period of last year, sales increased by 1.0% year-on-year, and sales decreased by 14.4% year-on-year. If compared with July 2016, TV sales have increased by 30,000 units, and sales have decreased by 100 million yuan compared with July.
January-August 2016 Domestic TV Sales and Sales Summary Data
â– 40% of consumers choose online shopping TV in August
It is worth noting that the channel for users to buy TV is mainly divided into two major parts. One of the traditional channels that everyone is familiar with is the 3C stores like Dazhong, Suning and Gome, or other home appliance stores. The other channel is the e-commerce platform represented by Jingdong Mall, Amazon Mall, and Gome Online. So, consumers' purchase intentions are concentrated on the e-commerce platform or the traditional physical store. Let's look at a set of big data on the proportion of e-commerce sales from January to August this year.
In August, the number of online shopping TV users accounted for 40%
According to big data, in January 2016, online sales were 1.65 million units, accounting for 28% of the total. In February, sales of electricity suppliers were 830,000 units, accounting for 27% of the total sales. In March, sales of electricity suppliers were 1.08 million units. The proportion was 32%. In April, the sales volume of e-commerce companies was 1.62 million units, accounting for 43% of the total. In May, the sales volume of e-commerce companies was 1.23 million units, accounting for 35% of the total. In June, the sales volume of e-commerce companies was 2.05 million units, accounting for It's 53%. In July, the sales volume of e-commerce companies was 1.15 million, accounting for 33% of the total. In the past August, the sales volume of e-commerce companies was 1.39 million units, accounting for 40% of the total.
â– Why do consumers still favor physical store channels?
From this set of data, it can be seen that between January and August of this year, only the e-commerce sales exceeded the physical store in June and became the winner. This also shows that more and more consumers still like to buy TVs in traditional home appliance stores. It is not surprising that the reasons are analyzed. Because many consumers now purchase smart TVs, smart TVs are very rich in functionality, and many functions are often not available on the Internet.
Many features of smart TVs require consumers to experience first-hand
These include voice-controlled TV operations, such as voice channel switching, voice control volume increase and decrease, and some somatosensory game functions, and can not be intuitively experienced in the network. In addition, the built-in video on demand platform of smart TVs, online TV dramas, and movies are rich in content, and they can search for content that users are interested in. They also need consumers to experience it. It is for these reasons that consumers are more inclined to buy televisions from traditional physical stores.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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