(Text/High-tech LED reporter Tang Guirong) At the beginning of the new year of 2012, Ningbo Shengpu Optoelectronics Semiconductor Co., Ltd. (hereinafter referred to as “ Spreading Optoelectronicsâ€) successfully won the bid for the comprehensive energy-saving lighting project of underground parking lot, urban road and underground engineering of Ningbo New City Government. It has become the only company that has won the bid for more than 20 lighting companies. This order has become a passport for the promotion of the domestic LED lighting market by the company. From the first quarter of this year, the performance of the company's LED lighting industry has nearly doubled year-on-year.
In the past two years, due to the huge investment in the upstream of LED, the production capacity was seriously over-supplied. This year, with the release of a large amount of production capacity, the competition for downstream lighting applications will be more intense, and the performance will be more obvious in the first quarter. Yin Hui, director of the sales promotion of the company, said that due to the development of new LED lighting products and the development and paving of the market in the early stage, this year, the company will enjoy a new growth in the field of lighting.
Shengpu Optoelectronics Co., Ltd. is an LED old-fashioned packaging enterprise. Its packaging products are mainly used in lighting, car lights, traffic lights, home appliances and display markets. Although the industry was sluggish last year, it still achieved a total revenue of 300 million yuan, of which 200 million were packaged. In the field of traffic lights, monthly DIP LED production reaches 20-30KK, occupying the largest market share in the country. Although there is such a huge income in the field of packaging, some investment institutions said that LED enterprises should grow and become the largest market.
Ascending photoelectric is clearly aware of the development potential of the lighting market. Based on the consideration of strengthening and expanding the enterprise, Yin Hui said that this year the company will be based on the packaging industry, vigorously develop new light source devices with distinctive technological advantages, challenge the monopoly position of international famous brands in the high-end device market in China, and gradually replace the international market. The market share of some of the giant high-end devices, while developing the lighting application business.
According to Yin Hui's forecast, the sales of LED packaged devices such as COB integrated light source, 3528, 3014, 5050 and other products used in the lighting market will be doubled this year.
Develop proprietary technologies and products based on packaging
In 1990, Shengpu Optoelectronics began to do LED packaging. Together with Guoxing and Hualian, it was known as the earliest three largest LED companies in China. At that time, Epistar was still a state-controlled joint venture.
With the continuous development of the LED industry, especially after the expansion of the lighting field from 2004, many companies have dug the first barrel of gold in the LED industry. At this time, the LED industry has also attracted a large number of investors.
High profits have also made many manufacturers covet. In 2003, Shengpu Optoelectronics resolutely restructured, and a team of Hong Kong and Taiwan LED industry seniors invested $25 million to create a joint venture. As for the participation in the market competition, the company has also begun a clear development plan.
Last year, due to the financial crisis, as well as the rising cost of raw materials and labor, the operating conditions of LED packaging companies are changing, and market competition is heating up. Yin Hui said that although there are many external voices and the capital market is very tempting, the company will still operate its development enterprises according to its own mode. It will not blindly follow the trend and expand the LED packaging capacity according to the market development needs. Based on the package, forming its own unique technology, such as COB light source is a very good breakthrough, and will gradually become the design choice in the field of lighting, which will become a trend of lighting source.
COB light source has become a key product developed by various LED companies because of its low comprehensive cost, good heat dissipation and superior quality. It is understood that the COB light source of the current spectrum has been recognized by many lighting giants at home and abroad, and has been supplied in bulk. According to the market demand this year, Shengpu Optoelectronics will expand the production capacity of COB light source automation production line by 2-3 times.
"It is not easy to make LED packaging products. In addition to the stable and perfect production chain of traditional products, there must be new technologies. Traditional products are used for production, and new devices are branded. Both hands must be grasped." Yin Hui said that this year the company is on the routine. The TOP series of devices such as 3528, 3014, 5050 and other devices will also expand production capacity by 50%. Last year, due to the expansion of the plug-in capacity by 30%, this year will not expand.
The field of low-power packaging is a stable growth point for the upgrade of the spectrum, and in fact the traffic light is the earliest large-scale application market for the spectrum. In 2011, the traffic light market accounted for about 20% of total sales. “Shenguang Optoelectronics started early in the field of traffic lights LED.†Yin Hui said, “The development of the traffic light industry is relatively mature. The company has a large customer base in the Yangtze River Delta, North China and Northeast China, and has the largest share in the Chinese market. ."
In recent years, with the further maturity of the LED market and technology, the LED lighting subdivision has become more and more fine, which puts higher and higher requirements on the segmentation of packaged devices. “Although the current packaged products are difficult to be divided into indoor and outdoor, the upgrade will still subdivide LED packaged devices according to the application market, and different markets and application areas provide counterpart products. This can minimize the use of improper use. And the customer complaints or complaints caused." Yin Hui said.
Indoor and outdoor lighting or lighting waterproof and non-waterproof LED lighting requirements are different, a product to fight the world can not meet the requirements of different subdivision lighting market.
Based on this, Ascent Optoelectronics has introduced some targeted devices, such as commercial lighting, office lighting, home lighting, flexible lighting strips, etc., and for customers with more demanding and higher requirements, tailor-made for customers. Provide personalized design and service.
In the past two years, due to the huge investment in the upstream of LED, the production capacity was seriously over-supplied. This year, with the release of a large amount of production capacity, the competition for downstream lighting applications will be more intense, and the performance will be more obvious in the first quarter. Yin Hui, director of the sales promotion of the company, said that due to the development of new LED lighting products and the development and paving of the market in the early stage, this year, the company will enjoy a new growth in the field of lighting.
Shengpu Optoelectronics Co., Ltd. is an LED old-fashioned packaging enterprise. Its packaging products are mainly used in lighting, car lights, traffic lights, home appliances and display markets. Although the industry was sluggish last year, it still achieved a total revenue of 300 million yuan, of which 200 million were packaged. In the field of traffic lights, monthly DIP LED production reaches 20-30KK, occupying the largest market share in the country. Although there is such a huge income in the field of packaging, some investment institutions said that LED enterprises should grow and become the largest market.
Ascending photoelectric is clearly aware of the development potential of the lighting market. Based on the consideration of strengthening and expanding the enterprise, Yin Hui said that this year the company will be based on the packaging industry, vigorously develop new light source devices with distinctive technological advantages, challenge the monopoly position of international famous brands in the high-end device market in China, and gradually replace the international market. The market share of some of the giant high-end devices, while developing the lighting application business.
According to Yin Hui's forecast, the sales of LED packaged devices such as COB integrated light source, 3528, 3014, 5050 and other products used in the lighting market will be doubled this year.
Develop proprietary technologies and products based on packaging
In 1990, Shengpu Optoelectronics began to do LED packaging. Together with Guoxing and Hualian, it was known as the earliest three largest LED companies in China. At that time, Epistar was still a state-controlled joint venture.
With the continuous development of the LED industry, especially after the expansion of the lighting field from 2004, many companies have dug the first barrel of gold in the LED industry. At this time, the LED industry has also attracted a large number of investors.
High profits have also made many manufacturers covet. In 2003, Shengpu Optoelectronics resolutely restructured, and a team of Hong Kong and Taiwan LED industry seniors invested $25 million to create a joint venture. As for the participation in the market competition, the company has also begun a clear development plan.
Last year, due to the financial crisis, as well as the rising cost of raw materials and labor, the operating conditions of LED packaging companies are changing, and market competition is heating up. Yin Hui said that although there are many external voices and the capital market is very tempting, the company will still operate its development enterprises according to its own mode. It will not blindly follow the trend and expand the LED packaging capacity according to the market development needs. Based on the package, forming its own unique technology, such as COB light source is a very good breakthrough, and will gradually become the design choice in the field of lighting, which will become a trend of lighting source.
COB light source has become a key product developed by various LED companies because of its low comprehensive cost, good heat dissipation and superior quality. It is understood that the COB light source of the current spectrum has been recognized by many lighting giants at home and abroad, and has been supplied in bulk. According to the market demand this year, Shengpu Optoelectronics will expand the production capacity of COB light source automation production line by 2-3 times.
"It is not easy to make LED packaging products. In addition to the stable and perfect production chain of traditional products, there must be new technologies. Traditional products are used for production, and new devices are branded. Both hands must be grasped." Yin Hui said that this year the company is on the routine. The TOP series of devices such as 3528, 3014, 5050 and other devices will also expand production capacity by 50%. Last year, due to the expansion of the plug-in capacity by 30%, this year will not expand.
The field of low-power packaging is a stable growth point for the upgrade of the spectrum, and in fact the traffic light is the earliest large-scale application market for the spectrum. In 2011, the traffic light market accounted for about 20% of total sales. “Shenguang Optoelectronics started early in the field of traffic lights LED.†Yin Hui said, “The development of the traffic light industry is relatively mature. The company has a large customer base in the Yangtze River Delta, North China and Northeast China, and has the largest share in the Chinese market. ."
In recent years, with the further maturity of the LED market and technology, the LED lighting subdivision has become more and more fine, which puts higher and higher requirements on the segmentation of packaged devices. “Although the current packaged products are difficult to be divided into indoor and outdoor, the upgrade will still subdivide LED packaged devices according to the application market, and different markets and application areas provide counterpart products. This can minimize the use of improper use. And the customer complaints or complaints caused." Yin Hui said.
Indoor and outdoor lighting or lighting waterproof and non-waterproof LED lighting requirements are different, a product to fight the world can not meet the requirements of different subdivision lighting market.
Based on this, Ascent Optoelectronics has introduced some targeted devices, such as commercial lighting, office lighting, home lighting, flexible lighting strips, etc., and for customers with more demanding and higher requirements, tailor-made for customers. Provide personalized design and service.
Din Connector,Waterproof Cable Connector,Ip66 Wire Waterproof Connector,Waterproof Power Connector
Shenzhen Hongyian Electronics Co., Ltd. , https://www.hongyiancon.com