China, which is developing rapidly, has many “world firstsâ€. However, do you know what is the “world’s number one†with the highest gold content in China’s home appliance industry? Needless to say, it is a microwave oven. In the field of home appliances, domestic microwave ovens represented by the United States have dominated the world both in sales and in technology. However, the Chinese people's understanding of microwave ovens is far behind the progress of microwave ovens. What is the microwave oven used for? This simple question, there will still be someone who answers the mistake, if you don't believe it, ask yourself, ask your friends and relatives, and sometimes get the answer: the microwave oven is used to heat the food! In fact, heating is just a "sideline" of microwave ovens. Now the function of microwave ovens is getting stronger and stronger, and it is not just a hot dish. Such as the beauty of the steam cube, integrated micro-steaming function in one, equipped with the latest frequency conversion technology, cooking and cooking, hand to come!
Traditional heating-type microwave ovens lack Chinese-style innovation, resulting in “unacceptableâ€
Part of the reason for the use of microwave ovens is that the microwave oven itself is an imported product. The microwave oven is a cookware invented by Westerners. It is designed according to the living habits and eating habits of Westerners. Therefore, it appears in the long time after the microwave oven was introduced to China. The problem of "not accepting water and soil".
The kitchens of Chinese urban families are standard with hoods and stoves, while kitchens in Europe and the United States are equipped with microwave ovens and dishwashers. In Western countries, microwave ovens are cooking tools that are used for cooking. They are equivalent to pots + stoves + hoods.
In the early years, domestic manufacturers did not do enough in the "Chinese-style" innovation of microwave ovens, which made the microwave oven function as a cooker not fully utilized. Many Chinese foods were difficult to use in microwave ovens.
Chinese microwave oven beauty invented steam cube
With the development of technology, microwave oven products have undergone tremendous changes in recent years. Compared with ten years ago, today's microwave ovens can be described as "overturned", and all of this comes from the invention of the "steaming cube" of the United States.
To determine whether a microwave oven is suitable for Chinese people, there is an easy way to see if it has a "steaming" function - because "steaming" is one of the main cooking methods of Chinese food; the past microwave oven lacked the "steaming" function, which is Chinese. Use important reasons for low enthusiasm.
Midea's kitchen power innovatively imparts a "steaming" function to the microwave oven, making it a reality to use a microwave oven for Chinese food. According to a gold medal chef insisting on the trial of the US "Steam Cube" microwave oven three months later, the microwave oven can easily make more than 80% of Chinese food, and the taste effect is close to traditional cooking.
Leading steaming technology, steaming cubes to create industry benchmarks
The "Steam Cube" series of microwave ovens is the flagship series in Midea's microwave oven products. The latest model of the "Steam Cube" X7 Ultimate microwave oven uses front-end microwave technology to quickly steam out in 15 seconds. It uses 300-degree high-temperature steam to cook food to achieve the effect of degreasing and salt reduction, effectively retaining food moisture and nutrition. With a variety of temperature control technologies, it can greatly enhance the use of microwave ovens, even if you say goodbye to open fire, you can cook a variety of food.
At the same time, the main body is stainless steel stamping and cutting, exquisite workmanship, corrosion resistance and high temperature. With champagne gold metal brushed door patch, the texture is delicate and the appearance is luxurious. The application of variable frequency microwave technology can arbitrarily transform the output between 20000-45000hz. The stone kiln grilling technology can be used for 5 kinds of low temperature fermentation to make desserts and bread.
Its full range of functions and powerful performance are second to none in the entire microwave oven market and have won many domestic and international recognition. At the 2017 IFA exhibition in Germany, in the 13th session of the household appliances innovation achievement selection event, the US Steam Cube X7 Ultimate Edition won the annual product innovation results; the same year, the 2017 German Red Dot Award Product Design Award (Red Dot Award: Product Design 2017) is also available from the US Steam Cube X7 Ultimate.
Attack on the domestic microwave oven, the US microwave oven competes for the global market
Domestic microwave oven manufacturers have not given up their competition in the international market while conducting "Chinese-style" microwave ovens. Although the microwave oven was invented by foreigners, the world's largest microwave oven company is the kitchen power from China. According to data from China Customs, the annual export volume of microwave ovens in the United States in 2017 was 27.07 million units, and the export value was about 8 billion yuan. The global market share was as high as 12.5%.
In addition to producing microwave ovens, Midea's kitchen appliances also help many of the world's leading home appliance brands to produce microwave ovens, such as Bosch, Siemens, Panasonic, Electrolux, Wal-Mart, GE, Sharp, CANDY, Toshiba, Bosch, Siemens. More than 90% of microwave ovens are produced in the United States, and more than 80% of Panasonic microwave ovens are produced in the United States. The world's largest microwave oven production base is Midea's microwave oven manufacturing base in Beijiao Town, Shunde, Guangdong. The annual production capacity is over 30 million units, and the average production capacity is 140,000 microwave ovens per working day. The products are exported to 163 worldwide. country.
Midea's kitchen appliances not only have the world's largest microwave oven production base, but also lead the industry in sales. On November 10, 2017, the total sales of microwave ovens in the United States exceeded 300 million units and the annual output exceeded 30 million units.
In summary, with the continuous development of science and technology and the efforts of domestic microwave oven manufacturers represented by the United States, domestic microwave ovens have not only disappeared from the dilemma of “water and soil†in the past, and even went abroad to conquer the world. In the face of such a powerful microwave oven, do you think that the microwave oven is just a tool for cooking hot dishes?
China, which is developing rapidly, has many “world firstsâ€. However, do you know what is the “world’s number one†with the highest gold content in China’s home appliance industry? Needless to say, it is a microwave oven. In the field of home appliances, domestic microwave ovens represented by the United States have dominated the world both in sales and in technology.
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