Cold wind brings "warm economy"

With the advent of winter, the temperature in Lanzhou has rapidly turned to break through the zero-point mark. A lot of people shouted "It's better to stay warm in the house than to stay in the house." The gradually lower temperature has also led to Jincheng’s “warm economy”. The reporter recently learned from a number of home appliance stores in Lanzhou that due to the cold weather, traditional heating appliances and health appliances have also begun to sell hot and are popular with consumers.

Temperature drop urges heating and health appliances

Household appliances such as electric heaters, sun heaters, and electric heating treasures have always been the favorite of citizens in cold weather. On the 12th, the reporter visited Suning and learned that as the temperature dropped sharply, warm home appliances ushered in the traditional sales peak. "It is just a matter of entering the heating period. The house is still relatively cold, so I plan to buy an electric heater to make the transition." Mr. Wang, who is purchasing electric heating, told reporters.

The data from the stores also showed that heating appliances have become a well-deserved "star product." “Taking the “Double 11” just past as an example, the sales of heating appliances are very impressive.” Suningyi’s sales staff told reporters that heating appliances has gradually entered the “hot sale period” from two weeks ago, and this Two days coincided with the O2O Shopping Festival, the price is more cost-effective, making heating appliances sell more popular.

In addition, in addition to electric heating, Xiao Sun this relatively "traditional" appliances, health appliances also have a good sale. "For health owners, it is also a good time for health nowadays. Therefore, selling health appliances is also reasonable." According to Suning sales personnel, electric cookers, electric cookers, foot tubs and other health appliances have been consumers The blitz.

Large capacity washing machine, water heater favored

During the visit, the reporter learned that as the weather turns cold, the clothing worn by the body is getting thicker and thicker, which has directly given rise to the needs of many people for large-capacity washing machines. “Now consumers who purchase washing machines are mostly directly choosing 6-8 kg, so that they can do their laundry in the winter.” At the GOME washing machine counter, a salesperson told reporters that in order to cope with the winter washing machine Buying trends, many washing machine manufacturers also carried out a new round of shipments of large-capacity products.

In addition to large-capacity washing machines, large-capacity water heaters are also popular “red people”. According to a brand of water heater Purchasing Guide introduced, due to the hot weather in summer, so the consumer's request for bath water temperature will not be too high. However, with the sudden drop in winter temperatures, it is necessary for large populations to purchase large-capacity water heaters.

Reporters found in some home appliance stores, although the market has only just entered the preheating state, the mainstream brand of electric water heaters has ignited the fuse of marketing war. They strive to make a difference in function, price, appearance, etc., to attract consumers' attention to the greatest degree.

Consumers value “energy saving” and “beautiful”

Faced with a wide variety of consumer electronics brands and products on the market, what kind of products can best capture the "heart" of consumers? The reporter learned from the market visit that for the purchase of home appliances, many consumers will consider “energy saving” as a primary consideration, followed by the appearance of home appliances.

"For the concept of 'energy saving', I first started paying attention to the 'energy saving subsidies' policy. Later, after understanding, the difference between the monthly energy consumption of energy-saving appliances and ordinary household appliances is still not small. The 'energy-saving subsidies' policy has ended, but he is still accustomed to purchasing energy-saving appliances and can be used with confidence.” Ms. Consumers told reporters.

In terms of appearance, beautifully designed and compact products are also more appealing to consumers. In this regard, industry insiders said that for modern families, home appliances are no longer a single isolated product, but integrated into the family's overall style and become a manifestation of taste and personality. Whether the appearance of the product is modern or not has also become an important factor influencing consumer choice, giving consumers more choice.