As the saying goes: "Thirty is standing, forty is not confusing, and fifty knows destiny." Cai Qiangguo, general manager of Dingxin Lighting, is in the middle of this year, but he has been doing business for five years, and he is not daring to speak. The experience is somewhat. As a new generation of Wenzhou lamp dealers, he upholds the diligent quality, persistent spirit, keen insight and witty resilience of Wenzhou businessmen. These make Ding Xin's career keep moving forward. However, there are some stories behind each step that are worth remembering. The achievements that can be made today are more due to his strength.
Character impression
He likes to raise some flowers and birds, pets, collect strange stones, furniture, only pressure on himself, and care for the employees. One of the things he often said is that employees are not doing well, they are their own responsibility. There are no students who can't learn, only teachers who can't teach. The person he admires most is Comrade Xiaoping, because the reform and opening up has made the country rich and powerful.
In the eyes of Cai Qiangguo, every link of the enterprise is like a combination of punches. If you want to play beautifully, you must do every move and every action must be clean and neat. Therefore, each department of his company has been subdivided. Each department only requires a beautiful one or two actions. The next process supervises the previous process. Each action is beautiful, which is a perfect combination of fists. Therefore, he is a leader who seeks perfection with details.
Broken shell birth
Cai Qiangguo was born in the late 1970s. When he started to understand things, he was catching up with the early days of the country's reform and opening up. Some changes may not be understood by himself, but he can definitely feel it. When the Chinese people got rich, the rise of Wenzhou was in 1995. At that time, when he was just 17 years old, he began his career of pursuing his ideals. He successively worked in the clothing industry, food industry and processing industry, and finally chose. Lighting industry. When asked about the reasons, he seems very natural: "The relatives and friends do more lights and sell lights, and they are influenced by them and eventually enter the industry without consciously." This may be the Wenzhou business in many fields. The reason for the chain. In 2002, Cai Qiangguo began to work as a light in Wenzhou, a small die-casting machine. More than a dozen or twenty people mainly produced spotlights. At the beginning of the game, Cai Qiangguo's most difficult to understand is the same product. Others can sell well but they can't. Later, he found that this is a brand problem, which made him gradually realize the direct relationship between the company and the tree brand.
Migration growth
In mid-2003, Cai Qiangguo, like many lighting entrepreneurs in his hometown, moved the company to an ancient town where the government pays more attention to it and has more complete facilities. However, it was discovered in the ancient town that the lamp was not as easy as it was imagined. In his original words: "The choice of the lighting industry is correct. The key is to do what is particularly important. I think that the lamp is small and the investment is small, so I chose the business. According to this, it is only found that it is harder to do small things.†Looking at the small spotlights, the process is not simple. From the selection of materials, mold opening, planing, plating, and assembly, each link cannot be taken lightly. Otherwise, Product quality cannot be guaranteed. In addition, he found that the supply period of the commercial photos is generally within three days, and he wants to take out a large amount of goods in a short time, which requires the inventory to be large. In order to effectively grasp the delivery time, the supply of spare parts is as far as possible from the people. He gradually perfected the equipment needed for the processes of die casting and planing, and the strength of the company was greatly enhanced.
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