The national media has spread hotly to the home
“Are you still buying a house? The 300,000 villas are coming out.†Tens of thousands of WeChat public accounts across the country spontaneously broadcast a video reported by the TV station. This video reports the Dingrong family’s promotion to the rural township market in China. Light steel energy-saving earthquake-resistant villas. This nationwide media coverage has made it very enjoyable for all of the deputy partners of Rongjia. Many of the partners have received hundreds of customers every day, and the origin of the Dingrong brand in Shuangfeng County, Hunan Province is also great. Attracted merchants from all over the country to visit and inspect. After many people experienced the completion of the Rongjia Light Steel Villa, they spontaneously joined their teams promoting light steel villas and building beautiful villages.
The data shows that Ding Rongjia’s founder Liu Dingrong was a person from Loudi in Hunan Province, a post-80s entrepreneur, and Liu Dingrong was also chairman of Jiahe Jianke Group, a low-level cold-formed thin-walled steel construction expert, and a mobile internet entrepreneurial innovation expert who fought from the real economy to the Internet. The "+" field has played a big industry. He emphasized that it is sustained entrepreneurship that always enriches and full of enthusiasm. Now too many people are caught up in impetuous culture. Loss of mind will make many people lose their power in the second half and focus on continuous entrepreneurship. Let yourself always be in sync with the times. If you have the honour of being able to take a step ahead, that is a surprise.
Liu Dingrong said that he always thought he was AB blood type because most of the time he didn't like to talk much, and he liked to use actions to express himself. This is also the quality that has been cultivated in physical manufacturing for many years. However, whenever it comes to his current field of entrepreneurship, Liu Dingrong is very talkative, his ideas are clear and rigorous, and his logic is very strong. This huge contrast does not actually come from the blood type, because some time ago the newborn daughter was O blood, and his wife It was type A blood. The doctor told him that the parents of type A blood and type AB blood were unable to give birth to type O blood. It was impossible for him to check his blood type for the first time on the advice of a doctor. The result was type O blood. The panda blood type also let Liu Dingrong specifically sent a WeChat circle of friends.
In the office of the head office of Wanda Plaza in Beijing, Liu Dingrong also deliberately showed us that all other departments are modern office furniture and decoration, but their own office has always upheld the Chinese classical style. He said that the status of the AB model allows him to maintain a clearer self-examination, and self-examination at different angles makes each step of the finalized strategy more accurate and robust.
Action is more proof than right of lobbying!
In the period leading up to the establishment of Dingrong, Liu Dingrong went to many places in the south to research the market. Local people would enthusiastically organize some friends to meet in almost every place. Naturally, Liu Dingrong will repeatedly talk about preparing for the market in China. Lightweight steel energy-saving seismic self-built villas promoted by rural townships. At that time, almost everyone was not optimistic. Everyone felt that the product was very good. People in the city accepted it. It was not a problem, but the people in the city could not be built. People in the countryside had a homestead, but people in rural areas and towns were expected to accept this new model. Building is impossible!
Liu Dingrong does not think so. He puts the three points of market analysis into consideration: the construction of houses by rural people is a rigid demand, and building houses is their biggest investment, and urban people actually have close links with rural areas, such as parents living in rural areas. Or they have their own household registration in the rural areas, etc. They also have a strong demand for improvement, that is, the hometown for parents and children to build a warm house, while meeting the living needs of the New Year holiday home. Therefore, this point is clearly analyzed. Then, for those who just need it, they will be more serious about understanding our light steel energy-saving and seismic-resistant villas. To do this, we only need to solve the problem that rigid users have learned from and loved. For this reason, we originally did A few innovations. In the first aspect, we accurately positioned the market in rural townships with a large number of homesteads and advocated “a country-centered culture that allows love to return to rural villagers.†To that end, it attracted a lot of love and support for the home of the country. Fans, they have a deep resonance on "Let Love Return". In the second aspect, based on the support from a large number of fans, we have created an innovative model for marketing agency partners. This is very successful. We have helped and trained a large number of fans who love and support Dingrong through the Internet channels. It has become a marketing partner of Dingrongjia. These marketing agency partners are the closest groups in rural areas or county towns from the rural self-built housing market. They are more grounded than the senior marketing talents we sent from cities. Users have more trust in them. The third aspect of innovation is that we have determined a strategy of fine-tuning, that is, through subsidies and promotion, let ordinary people spend less money to build high-quality and safe light steel energy-saving earthquake-resistant villas. It is precisely this kind of fine-quality strategy that allows us to quickly open the market. Similar to the virus-like spread, each light-steel energy-saving and earthquake-resistant villa built by the Dingrong family was quickly spread on the Internet and the WeChat circle of friends. The brand of the Dingrong family suddenly emerged. In a short period of time, Dingrongjia Light Steel Energy-Saving and Earthquake Resistant Villa was built in many provinces, and the group responsible for the promotion and marketing of Dingrong's marketing agency partners is also growing. A few months later, those friends who thought that we could not promote light steel energy-saving and earthquake-resistant villas in rural towns and villages were all concerned about the speed of development of Dingrong's home. Even better, they also chose to build Dingrongjia Light Steel Energy-saving and Earthquake-resistant villas.
This era is a good time for innovation and value creation for all people! But now there are too many people dreaming, or many people stay in the mouth. People who are truly down-to-earth and perseverant in their ability to think and correct mistakes have a high chance of success, and they do not think about essential things. Most of them cannot succeed.
The founder’s strategic positioning must be carefully
A company's development, strategic positioning is critical, for start-ups, the vision of the founder determines the life and death of commercial projects.
I remember that when the Dingrong family was just started to promote in the country, many friends came to the staff. Some people said that they should first go to Yunnan and Sichuan to promote because there are earthquake disasters. The people are more able to accept this new type of housing. Some friends also said that they first went to the area of ​​Jiangsu and Zhejiang to promote, because the people there are more affluent and accept this kind of villa. easy……
In fact, we originally chose Shuangfeng County in Hunan as the main promotion site. Why? First of all, I was born in this place and I am familiar with the general situation here, and I am more aware of the situation of the local people’s housing. In addition, the people in the county of Shuangfeng County have a moderate income, but the people have this tradition and are willing to spend money on building the house; Another reason is that the people in the Bifeng area are more selective. They have many requirements and ideas on the grade and quality of the housing. They will ask all kinds of questions very erroneously. But in turn, I think this is the best. We must also stand up to their nitpicking tests and improve our products better. There will be hope that all over the country will blossom! Facts have proved that my analysis is correct. Although we experienced some difficulties in the earlier period, this effect soon came out. It was the boutique effect of the Dingrong family. Our light steel energy-saving earthquake-resistant villas were deeply loved by the central government. The television station went to Shuangfeng and also took a documentary about the Dingrong family. We also decided that Shuangfeng County should be the birthplace of the Dingrong brand. Have to remind that some companies wishing to enter this industry must now remember that there must be no future for simply doing a house. Only truly positioning well for housing and making quality homes is the way out. Small, but fully-equipped, all aspects and processes must be refined, otherwise simply building blocks will make the market rotten and smelly.
Why did you not choose to promote Yunnan and Sichuan? The reason is very simple, because our offline promotion must be fast, the world martial arts, the only fast is not broken, my familiarity with Hunan Shuangfeng is unmatched in other places, and other Yunnan and Sichuan Residents of other places have invested more than at least five years in the construction of houses than in Hunan's Shuangfeng County. If they lose this advantage, it is clear that the first time to go to these places to promote the cycle is much longer. This is the largest for the venture. risks of. As for the Jiangsu and Zhejiang provinces in the area, although the economic strength is far better than Hunan, many of them have already experienced a large-scale housing boom, and these coastal developed provinces have stricter supervision over self-built houses, so this is hard. Injury, can not quickly form a huge universal effect!
The admirers of Xiaoshan's virtuous family culture
Although born in the countryside, parents, especially mothers, love their love, it is the delicate feelings of their parents, and Liu Dingrong is more grateful. According to Liu Dingrong’s understanding, one person actually has to do three kinds of conduct. That is “Xiaoshanxian†Three Virtues. Filial piety should be filial to parents and elders, be good to their friends, colleagues and neighbors, and to younger generations. The inferior must have virtue. Liu Dingrong is busy again. He visits his parents almost every month. Even considering that his father was an orphan since he was a child, Liu Dingrong hopes to have more children and develop the family, making up for his father’s suffering in his early years. Children and grandchildren are full. At the same time, Liu Dingrong also discussed with his father and set up the “Xiao Shan Xian†German family training. He personally wrote down the inscription: Liu Hung's Yu Fuqing (Liu Father's name) established family training, the elderly De Ke also; Preached, the family's prosperity.
Those who are familiar with Liu Dingrong know that he is a person who does not feel for money. He does not think that feeling good for money is a good thing, because once you do a lot of things, such as starting a business to make money, the pressure is even greater. To do what one wants to do is far more happy than thinking about making money. It is precisely because of this that Liu Dingrong has gathered more and more like-minded colleagues. This makes Liu Dingrong excited. Mr. Zhu Yawei, executive vice president of Dingrong Family, was a classmate of Liu Dingrong University. He was not contacted for a long time. He learned that Zhu Yawei was in charge of a certain state-owned enterprise in Shandong in charge of the distribution of a certain automobile brand. Liu Dingrong thought Zhu was the right candidate for him. After a simple contact in WeChat, he immediately resigned and joined Dingrong in September 2015. At that time, Zhu Yawei wanted to stay in Shandong, where he was familiar with, to carry out marketing business. Liu Dingrong sent a phone call to Beijing. He confirmed that Zhu Yawei was the headquarters of Dingrong. A more appropriate manager quickly validated Liu Dingrong's ideas. Zhu Yawei's overtime work complemented Dingrongjia's entire management system, marketing system, and training system. This allowed Liu Dingrong to devote sufficient energy to exploring innovation and layout strategies.
Liu Dingrong said that to do a good job, in fact, many of the returns will be beyond imagination, there are many students and young colleagues who are fighting with themselves, and everyone is pursuing a common cause and mission. This is a very happy business!
Play a big industry with internet + architecture
Liu Dingrong has been paying attention to “Internet+†for a long time. At the end of 2014, he even handed over Beijing Jiahe Jianke Group’s specific affairs to Beijing’s team management, focusing on research and thinking about how to connect with “Internet+â€. Liu Dingrong also made special trips in the southern provinces. Traveling, hoping to tap into the right business model.
Liu Dingrong had conceived many forms during his period, but his constant repeated argumentation ultimately felt that the logic was not established. In March 2015, Liu Dingrong initiated a mode of thinking he had not touched for many years, and he locked himself into an Internet cafe in his hometown of Shuangfeng County. He devoted his time to the game. Liu Dingrong said that he almost only played a computer game, StarCraft. StarCraft was a hot competitive game when Liu Dingrong went to college. He was also the only one who needed a strategic overall view and a tactical flow to combine athletics. A strong classic game, he once played to the top of the domestic rankings. Just like playing games and focusing on playing one kind of thing, Liu Dingrong is also true for his career. He hopes that the “Internet +†connection is still the old line, that is, he has operated a light steel energy-saving earthquake-resistant building for ten years. After spending a full half month at the Internet cafe, Liu Dingrong became a problem young man. During this period, a high school student came to see him playing with StarCraft. As a result, playing two games left the family away, and the other party's level was stinking.
Liu Dingrong was immersed in the game and continued to sink into the game, making Liu Dingrong's ranks soar on the VS e-sports platform. The brains of colleagues were also extremely free. One day at the end of March 2015, a phone call brought a sudden inspiration to Liu Dingrong. A relative who originally did business in Guangdong passed Liu Dingrong’s father to the phone and contacted Liu Dingrong to promote this new type of house. The commission, and he can launch a lot of people to promote together! It was this phone call that made Liu Dingrong tap into the bright spot. He thought of using the “Internet+ marketing agency partner†model to promote this light steel energy-saving earthquake-resistant building. Liu Dingrong rushed out of the Internet bar and returned to Beijing for the first time. He launched the first batch of friends and group friends to promote light-weight energy-saving earthquake-resistant buildings in the Internet and WeChat circle of friends.
In June 2015, Liu Dingrong led the team to the joint angel investment and established the official brand “Dingrongjia†to promote in the country, which means to stabilize and prosper home, and to advocate the “hometown as the core, letting love return to the rural home†"Culture" concept, which makes the Dingrong family brand quickly penetrate the hearts of people, the Dingrong family of light energy-saving earthquake-resistant villas in many provinces took root, has now grown to more than 20 provinces, more than 300 counties, Dingrongjia in Hunan Under the leadership of the Ji Ba youth entrepreneurs, it is sweeping the country with a flourishing situation.
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