IT168 Information was founded in 2006 and has already gone through 10 years. Ten years of experience and experience have precipitated a variety of trial and error results and valuable experience. The inherited concept of development is always concerned with users. The growth of ten years has allowed the company to develop new ideas for brand development and look forward to a better future.
On Oct. 18, Cool Open held a press conference to announce the upgrade of the new N2 game TV and VR one-machine “Free Doorâ€. The fantastic technology charm presented by the conference and the new experience brought by new products will make everyone feel that the brand new cool open has set sail, marching courageously in the area full of unknown and hope, and under the guidance of the “big content†strategy, Everything is possible.
Ten years of cool opening can always step on the beat of the times
Ten years of brand history, Cool Open witnessed the rise and fall of the TV industry. It not only experienced the glory of the traditional TV era, but also experienced the ever-changing Internet TV market. In the process, Coocaa has never forgotten the heart of providing users with high-quality experiences, so it is always possible to step on the times in the trend of change and use competitive products to promote the stable development of the brand.
In 2007, the television industry was in the early stages of the transformation. Traditional television, which can only present audio and video content but lacked interaction, could not fully meet the needs of users and encountered new challenges. At this time, there was a cool-on TV that could sing karaoke in the market. This not only created a new user experience but also ignited the functional TV market at one stroke, providing a new way of thinking for upgrading traditional TV products.
By 2009, with the further popularization of the Internet and the widespread use of PC products, people are accustomed to enjoying information through the Internet and enjoying life. Television has been neglected. Some people even think that TV is no longer necessary. The entire industry has come to the point where the requirements must be changed. period. At this time, Skyworth launched Internet TV, which can be connected to the Internet and can also connect USB flash drives to present more online media content. In order to withstand the impact of the PC, this Internet TV can also be matched with a keyboard and a mouse, bringing a large-screen network experience that was not available at the time. It is also from this year that Cool Open has started to provide Skyworth with network TV accessories and video content services, releasing creativity in the field of Internet TV.
For Cool Open, 2011 is a crucial year for achieving leapfrogging. The cool open system leading the industry trend was born. The professional Internet TV system leads the television industry into an intelligent era that can be continuously upgraded. Since then, Cool Open has entered the fast lane of development. In 2013, Coolo became a professional Internet TV brand. In 2015, it launched a three-in-one TV and used three remote controls to accurately push content for different family members.
It can be seen that without forgetting the cool beginnings of the beginning, each step taken forward satisfies the most pressing needs of users, and can stand at the head of the tide in times of technological change. This vision and pre-judgment of the market also gathers strength for the realization of new breakthroughs in the brand.
The next point of innovation is in big content
With the overall progress of the TV industry, Internet TV tends to mature at the hardware level. What users are most concerned about is what content the TV can present and what kind of help it can bring to life. This is a new trend. Under this background, Cool Open took the lead in putting forward the “big content†strategy this year and made new attempts to develop the brand. Through this fantastic conference on October 18, Cool Open officially handed over exploration results to the outside world.
Based on the idea of ​​bringing happiness to users and providing help for life, Kukai proposed the brand positioning of “Smart Connected Life to Enjoy Homeâ€. In order to achieve the positioning of the brand, Cool Open will rely on the power of Cool Open System to quickly integrate all content resources, truly create a smart music enjoy the era of large content, in order to meet the needs of users.
In this process, the Coolopen system is more like a connection link, can connect to more partners, integrate their high-quality content into the TV, create a more complete content system, and attract users with a better content service system. attention. Connecting partners, connecting content resources, connecting services, and connecting users should be another way of understanding Cool's "big content" strategy. With such a wide range of connections, Cool Open can create a new situation in the industry.
At the same time, the big content strategy has also played a role in upgrading the quality of products and improving the product system. This has already been reflected in the press conference. For example, in order to play the game content advantages, cool open new television uses 24 core processor, faster will not be stuck. At the same time, in order to meet the user's need for VR content, Kukai launched a new VR machine, enriching the product system, both to meet the family through the television to share the joy of sharing requirements, but also to immersive experience through VR to individual users.
What is more noteworthy is that the cool open big content system will rekindle the living room of the user and lead the diversification of living room entertainment. Many kinds of content resources such as games, videos, education, etc. will bring family members to the front of the TV, so that users will not be “downcast families†and will regain family members’ happy time and rapport family relationships. At the same time, users can complete fitness and online shopping in the living room with the help of cool open health, shopping malls and other content resources, so that they can truly enjoy modern living without leaving home.
Some people think that the completion of the brand upgrade will be embarked on a big content-driven development path, with the help of a big content strategy to open up all possibilities and open up a new chapter in brand development.
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