In these two matters, several generations of automakers in China have been crushed: one is to enter the world's automobile powers, and the other is to take off the hats that use the market for technology. In recent years, although China’s auto brands have emerged in Asia and Africa, they have entered the automobile powerhouse and have struggled despite eager attempts. In China, because of the weak foundation, for decades, the hat that wants to replace "market-for-technology" is not allowed. However, this is changing.
Establishing factories overseas, opportunities and risks coexist
On March 23rd, BYD announced the establishment of its second electric vehicle factory in Europe in Beauvais in the northern region of France. In addition to the previous factories in Japan, the United States, and Brazil, this brand of Chinese high-end new energy vehicles cut into the foreign market is brightening up.
BYD French factory signing ceremony
For the arrival of China's new energy vehicle leader, France is proud, "The factory will produce pure electric buses, which will help promote France to become a pioneer in energy transformation. BYD's local establishment of factories shows that we have the resources to attract large international The company settled in."
Once upon a time, Chinese companies set off wave after wave of overseas gold rush, trying to quickly occupy the overseas market. According to industry insiders, setting up factories overseas has advantages in reducing costs, localizing production, and enhancing brand building. However, in reality, the development of Chinese companies is uneven, and some companies with weak R&D capabilities, narrow product offerings, and lack of experience in operating large-scale systems in overseas markets have often suffered setbacks.
BYD's overseas factory layout
Going to the toughest test to catch up on the international market, "it is hard to be easy afterwards."
In addition to building factories overseas, how to establish a foothold in the developed markets also tests many Chinese brands.
The European and American markets have always been the most rigorous areas for automotive product regulations and standards. The thresholds for automobile quality, safety, and service are very high, and trade barriers, differences in political and business environment, and other factors cannot be overlooked. Therefore, Chinese car brands have only emerged in areas such as Asia, Africa and Latin America. However, they have entered the automobile powerhouse and are eager to try.
In response, He Yipeng, the person in charge of BYD's European market, frankly stated: "After entering a car powerhouse like France, after careful preparation, we got the EU vehicle certification a few years ago."
BYD pure electric buses under the Eiffel Tower in Paris
EU certification is considered to be one of the most rigorous certification systems in the world. Together with US certification and Japanese certification, it constitutes the world's three major automotive certification systems. The EU vehicle certification consists of a total of 25 vehicle evaluation projects (excluding component testing). It not only strictly reviews the quality of buses but also comprehensively evaluates product management systems and production consistency.
And we are also communicating with BYD to learn more market strategies worthy of everyone's attention.
He Yipeng told the newspaper, "Our play is difficult first, the most technically demanding, highest standard market if we can win, the rest (market) will not be lost."
Today, BYD, a new energy vehicle that has spread all over the world in 6 continents and 270 cities, puts forward higher requirements for itself.
Market for technology? All this is changing
"Market-for-technology" is a deep "branding" of the Chinese auto industry. Several generations of automakers have broken their hearts in order to get rid of this embarrassing situation.
The ground breaking of the first automobile manufacturing plant in 1953 meant that New China began to build its own cars. China, where the auto industry started later, tried to use the market for technology and introduce foreign advanced technologies. This has caused a phenomenon in which many Chinese and foreign joint-venture cars have double logos. Until now, there are many such logos.
Today, Chinese car companies have mastered the core technology, and foreign passenger cars have to be linked to the logo of Chinese car companies.
BYD and Marco Polo jointly developed the electric bus suspension double logo in Brazil
In recent years, BYD has assembled electric buses for Malaysia's largest electric bus BRT system and Sydney Airport, and local assembly; BYD's electric buses to London, UK, chassis and power systems are provided by it, and the body is designed by Alexander Dennis Ltd. .
"We know that this day will come. This is the rise and victory of China," He Yipeng said finally.
BYD pure electric buses operating in Japan
BYD pure electric truck enters the U.S. market
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