According to the survey, Apple's HomePod is valued at $216 (about 1,300 yuan) in terms of cost, while the actual selling price is $349 (about 2,200 yuan).
Internal components such as microphones, tweeters, woofers, and power management chips are valued at $58, while smaller components such as Siri and other animated lighting systems cost $60.
The A8 chip, which provides support for space-conscious speakers, Siri functions, sound adjustments, and other smart features, is $25.
TechInsights believes that the case and other external components total $25, while manufacturing, testing, and packaging costs $17.50.
In fact, HomePod's profit is not too much.
Compared to other Apple products in the horizontal direction: the iPhone X is priced at $999, with an estimated cost of $357.50; the lowest-priced iPhone 8 is priced at $699, with an estimated cost of $247.51.
HomePod's profit margin is about 38% compared to competitors' verticals, while Google Home and Amazon Echo's profit margins are 66% and 56%, respectively!
Al Cowsky, cost calculation manager at TechInsight, said: "Apple has squeezed its own profit margins. They either don't want to do it, or they want to make a big profit by selling. In the current situation, it is obviously the latter."
However, we also need to note that the component cost reporting for companies like TechInsights does not take into account expenses such as research and development, software creation and other related costs, so we can't absoluteize their data.
As Cook said in 2015: "I have never seen anyone who can make cost calculations accurate."
2000W Digital Tv Transmitter,Wireless Fm Digital Transmitter,2Kw Wireless Digital Tv Transmitter,2Kw Video Digital Tv Transmitter
Anshan Yuexing Technology Electronics Co., LTD , https://www.yxhtfmtv.com