The four-day 2017 Hong Kong Spring Electronics Show has officially come to an end. In just a few days, thousands of manufacturers from all over the world have staged this "scientific innovation" battle. "Smart" has become the key word of the 2017 Hong Kong Spring Show, and any artificial intelligence products will eventually need to steadily fall. The exhibition also attracted many well-known media reports. Torch Technology participated in the Hong Kong Electronics Fair as the world's leading chip design company, and accepted the media group interview at the scene. This time, I was fortunate to interview Zhou Zhengyu, Chairman and CEO of Torch Technology. Doctor, the following is the main content of the interview.
The new three major product lineups are fully covered
It is not difficult to find that the torch core booth not only expanded the area compared with previous years, but also exhibited more products. In the interview, when asked about the CEO of Dr. Zhou Zhengyu about the overall product planning of 2017, Zhou Zhengyu The answer: "The product line involved in the torch core last year was mainly audio, video, and smart products, but from this year, even in the next three to five years, the torch core will develop from a broader three directions. It is wireless audio and smart ear wear, smart multimedia, smart computing and the Internet of Things."
The core audio cable that Torch said is not only traditional Bluetooth audio, but also various devices such as WiFi audio and smart ear wear (smart headphones or sports headphones with voice interaction). The intelligent multimedia is transformed from the traditional old-age machine, game machine and learning machine into a smarter interactive experience smart device, and a child companion robot with artificial intelligence cross-border. Smart computing and the Internet of Things mainly include OTT, VR, and tablet product application processors for the Android platform. 2017 is more about the development of application processors and the display of finished products. There are robots, VRs, and more artificial intelligence interactions. Products and more. It can be seen that the torch core is fully covered in product planning, and thousands of arrows are issued.
Endless sound experience
In terms of audio, the core of the ATS282X series of Bluetooth audio chips is widely deployed in the high, medium and low markets. The ATS282XW series products jointly developed with Waves is more and more attention. It is worth mentioning that the torch core has set up a separate audio-visual room in its own booth, which shows its unique intention to the user experience.
As we all know, the core has achieved quite good results in Bluetooth audio products in the past year. It has cooperated with many well-known brands. So, Dr. Zhou Zhengyu said this about the core advantages of the core in wireless audio products: The torch core is the audio starter, such as MP3, small speakers, old man machine, loudspeakers, etc., and the torch core has always been pursuing cost performance in the industry, but in the pursuit of cost performance, it pays great attention to sound quality, emphasizing the sound quality. Endless pursuit, for example, 10 years ago, everyone thought that the phonograph and CD were good enough. Now they are pursuing high-quality HiFi sound. The pursuit of sound quality by human beings is endless. The torch core is the same, whether it is high-end or low-end. The cost of products and even the low end has dropped very low. We still insist that the sound quality is industry-leading, recognized by the industry, and our products are distributed in high, medium and low-end markets to meet the sound quality of different classes. This is one of the key points in consumer demand. Another key point is low power consumption, while pursuing sound quality and cost performance. Evidence of our power control, low-power core is the torch has been in the industry's leading edge technology. "
Micro-intelligence
In addition, Dr. Zhou also responded to the strategic view of the “small step and fast-moving micro-intelligence†mentioned by the director of the core intelligent multimedia products. Dr. Zhou believes that artificial intelligence is now only in the starting state of "Apes", far from the "human" state. To truly achieve the artificial intelligence experience, it is necessary to gradually cross the border from intelligent multimedia to artificial intelligence. This will be a combination of two areas, we must ensure that every step can be grounded, each step can make customers and end users achieve a real intelligent upgrade in the experience, so we proposed this small step to go slightly intelligent View. The so-called small step is to ensure that our customers and terminals have a significant improvement in the artificial intelligence experience in a limited time. For example, the core can add a voice and image recognition to the traditional multimedia products to make the user experience clear. To the difference in the intelligence of the product, this is the best performance of the micro-intelligence of small steps.
In addition to the well-known ATS3503, ATS3603, and ATS3703, the core multimedia products also showcased the ATJ2293A R2 program's children's educational video machine, which can learn and sing karaoke and piano entertainment. It is also widely understood by many overseas customers. What is more worth mentioning is that the ATC3603, the Tortoise Robot Solution, has recently won the “2017CITE Innovation Product and Application Awardâ€. Torch Technology is very interesting to compare speech recognition to ears, voice intercom is mouth, and image recognition is eye, just like step by step. Such a clear product segmentation is also more able to meet the different needs of consumers.
Artificial intelligence needs to land
What makes the media feel deeply is that Dr. Zhou Zhengyu’s insights are very unique when he talks about the topic of IoT that has been smashed and the development of artificial intelligence that is now hot. He even shared with us the torch core in artificial intelligence. The long-term layout of the aspect. Dr. Zhou told us that the two trends of the Internet of Things and artificial intelligence will be the center of the core layout for the past two years. As for the big concept of the Internet of Things, Dr. Zhou believes that the concept of the Internet of Things is huge and has not been a good place to go, so that it has been speculated a bit now. Then, the same artificial intelligence will have the same problem. Artificial intelligence is very hot now. If it does not have a reasonable place to go, there is no real intelligent user experience. If you just use a robot for artificial intelligence, it may be very There is no follow-up. Dr. Zhou especially stressed that we pay more attention to the landing of artificial intelligence, and how artificial intelligence falls.
It is the problem that the torch core has always wanted to solve. It mainly cultivates the "eyes" and "ears". It is not only good-looking and good-looking (audio and video), but also requires intelligent innovative elements to be added, audible and understandable. After understanding what to do, to achieve the real ear function, the eyes also need to change from a good-looking video to more interactive content, based on the future cloud space more content and data, so that the eyes can see, understand, see Understand how to do it, slowly become a real intelligent robot, eyes and ears are the two points of the current core of artificial intelligence.
In terms of the AP application processor, the torch core booth displayed products such as the intelligent mobile robot/smart POS/identifier equipped with the torch core S500. It is understood that the core product based on the AP application processor has been very rich, and the positioning of the S500, S700 and S900 products is very accurate. In terms of VR, the torch core still does not reduce heat. It shows the VR integrated machine based on V700 and S900VR. The V700 is a new VR machine launched by Xiaojiao. The S900VR displays eye control technology and gesture recognition technology. And for the first time, the new VR PAD product (separate VR all-in-one) equipped with the torch core V500 chip was launched in conjunction with the three parties (solution 屯 尔 奇 / brand manufacturer QYD), not only the appearance of the traditional VR glasses improved, in the visual experience It also achieved a leap in breakthrough, far surpassing the visual effects of up to 1080P with excellent clarity and realistic color reproduction to bring an immersive 2K viewing experience.
Continue to pursue product landing
We all know that science and technology are developing faster and faster. From concept to landing, the time period is getting shorter and shorter. However, Dr. Zhou has proposed that many product essences are actually eternal, such as the human voice just mentioned. The pursuit of good pursuit is endless. In the future planning, Dr. Zhou said that the core is mainly in audio and video multimedia and AP, the focus of multimedia is to achieve audio + video to artificial intelligence cross-border, AP continues to cultivate VR, robot, commercial display, no Man-machine, tablet, OTT and other products.
Finally, Dr. Zhou Xinzhou expressed the thoughts and practices of the torch core on the market in one sentence: “The ultimate goal of all deployment and planning of the torch core is to achieve innovation and intelligence, from simple to complex, let the product achieve small steps. The staged landing, to the final realization of a comprehensive landing."
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