At the beginning of July 2013, Shenzhen Yiguang Technology Co., Ltd. was found guilty of debts, the boss was arrested and the company closed down. At the same time, Zhongshan Xiongji LED lighting factory was expelled due to debt problems, the company's operations are difficult to sustain, the boss has run, and it is inevitable to close down. Among them, Shenzhen Yiguang mainly operates full-color display, with an annual turnover of about 50 million. Zhongshan Xiongji is a traditional enterprise to transform LED lighting, the main LED indoor lighting products, annual income of over 100 million.
Shenzhen Yiguang, as a small and medium-sized display company with an annual turnover of less than 100 million yuan, is not surprising. At present, the display market as a whole is saturated, the industry is developing steadily, profits are low, and corporate risks are intensifying. Especially for small and medium-sized display companies, there is no obvious bargaining advantage for their customers and suppliers. Therefore, if the company's payment is not recovered in time, it is easy to generate a risk of capital flow breakage, and enterprise closure is inevitable.
Zhongshan Xiongji, who is in the Zhongshan market, is mainly engaged in low-end low-priced products. Before the closure, its LED bulbs have dropped below 1 yuan/watt, which fully reflects the vicious competition in the Zhongshan market. However, while the company pursues the lowest price, the quality of the product is undoubtedly difficult to guarantee, and the profit of the company will be minimal. If there is a problem with the quality of the product, the payment will be difficult to recover. At that time, in the face of huge unrecognized purchases, low profits, and large amounts of supplier money, the company can only make ends meet and it is difficult to sustain.
The High-Tech LED Industry Research Institute (GLII) believes that for the current display industry, large enterprises can continue to develop by virtue of scale and technology. However, small and medium-sized enterprises have no scale advantage, and there is no capital advantage to support R&D. Perhaps they can give it a go and transform LED lighting, and there is still a chance.
For lighting companies, when the LED lighting industry is developing rapidly, enterprises should do more of their own positioning, instead of abandoning product quality and blindly pursuing low prices.
In 2013, LED street light shipments were better than expected. According to the latest research data of GLII, in 2013, in addition to the rapid growth of LED streetlight installations in Guangdong (over 1 million baht), the number of LED streetlights installed in Shanxi is also quite impressive. In the first half of this year, there was a solar LED streetlight of about 350,000 å±± in Shanxi. The project began to tender.
GLII latest industry research report:
1. "2013 China LED Driver Power Industry Research Report"
2. "2013-2017 China LED Street Light Research Report"
3. "2013~2017 LED Indoor Lighting Research Report"
4. "2013-2017 LED package bracket research report"
To purchase the above report, please contact the contact person: Mr. Zhang Tel: hb.
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