According to the Associated Press report on March 30, last year after Haier’s acquisition of General Electric Co’s home appliance business, Chairman of the board of directors Zhang Ruimin stated that the business of general appliances will be almost entirely autonomous. Now he is trying to transform the traditional manufacturer Haier into a seller of consumer goods and services in the Internet age. To this end, he split Haier in 25 countries into "networked companies" including hundreds of independent business units.
Under the leadership of Zhang Ruimin, Haier undertook thorough reforms and participated in global competition. In the wave of Chinese companies developing the global market, Haier’s management model attracts attention. In 2013, Ali founder Ma Yun announced that Ali was split into 25 business divisions. China has developed rapidly over the past decade. Companies spend heavily on research and development or buy technology to improve their competitiveness. Last year, the United States Group acquired German industrial robot manufacturer Kuka.
Dinesh Kithany, an appliance analyst at IHS Markit, said that Haier’s cooperation with General Electric will benefit both companies. Haier can acquire General Electric's technology, GE can use Haier's distribution network to expand its global business, and learn how to quickly develop Chinese products.
After Haier bought general appliances last year, Chinese managers did not start managing general appliances. The only change was the name “Haier Company†appearing below the GE website. In 2012, Haier also adopted a similar approach when it bought the New Zealand appliance brand Fisher & Paykel. (Internship Compilation: A review of the text: Li Zongze)
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