Huayi participated in the light field camera Lytro received 60 million US dollars financing

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Huayi participated in the light field camera Lytro received 60 million US dollars financing from Baidu VR

[Baidu VR original manuscript, reproduced please indicate the source]

(Beijing time February 16, 2017) Lytro, a well-known foreign light field camera technology company, recently announced that it has received US$60 million in Series D financing. The investor was led by Blue Pool Capital and Foxconn, Huayi Brothers, Sternlicht and EDBI jointly invested.

Lytro light field camera

Lytro was founded in 2011. As early as November 2013, the light field camera Lytro received a total investment of 40 million U.S. dollars. At that time, the total size of the company had reached 90 million U.S. dollars. In 2011, the Lytro camera was launched and sold. The feature is "take a picture first and then focus backwards" to capture all the light in a scene. When the user takes a picture, it automatically adjusts the focus to obtain a more perfect photo shooting effect. Since then, Lytro's technology has also been widely used in medical, industrial imaging and other fields.

Around February 2015, Lytro was recognized by companies such as GSV (Global Security Verification), which is a global supplier and importer's cooperation agency, and received 50 million U.S. dollars from GSV, and released two experimental types. The light field camera, the company's overall valuation increased five times, the total investment is even more than billion dollars.

Lytro light field camera

One of the Lytro integrated light field cameras can record more information than a conventional camera. For example, the camera can more flexibly adjust the diagonal position of the picture, and even adjust the viewing angle of the picture. Not only that, but the light field technology can be used by the wearer (VR head display). The head or eye movements will better adjust the viewing angle and focus, and the visual experience will be closer to reality.

However, due to the fact that the pre-technical technology is not yet mature, such as the fact that the single frame does not focus well, the use of virtual reality (VR) video capture also needs to solve problems such as image resolution and pixel HD. The most important issue is due to the high price and the user's problems. Taiwan's consumer version of the light field camera ended in failure, but also carried out layoffs for 20-50 people. Of course, Lytro did not lose confidence.

Lytro light field camera

In recent years, they have focused their attention on the world of digital cinema production, the famous film and VR leader Chris Milk and the first real test of Immerge in the production of the film, and the newly launched Lytro Cinema light field camera can replace With the green screen setup, we believe that the color keying process that can be used in the industry in the future will become a big move, because the green part of the image will not come out. Creation will only require any screen of the image to be processed at any distance in the tour field. Outside it can achieve "green scenes."

Currently, it is known through Baidu VR (Micro Signal: BDVRbbs) that Lytro will use this money to continue to promote the research and development of this project, hoping to provide technical support to developers.

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