In recent years, among all domestic mobile phone manufacturers, OPPO is the most successful one that captures the hearts and minds of young consumers, especially female users. This is inseparable from OPPO's mobile phone product positioning and marketing channels, and is endorsed by celebrities. Advertisements for entertainment programs, as well as posters for offline retail outlets, combined with features such as Yage, Standby, and Photograph that seem to be simple yet firmly capture young people and groups of women. At the time of configuration and cost-effectiveness, OPPO easily took the top spot in the 16th annual shipment rankings.
As can be seen from the top two tables, except for shipments, which are at the top of the list, the year-on-year growth is also high and scary. The same is true for the blue and green giants' vivo in this ranking.
The above three domestic mobile phone market rankings in the first quarter of 16 can be seen that although OPPO sales are flat on the Internet, thanks to the offline retail layout and TV advertising effects in the third-to-fifth-tier cities, offline sales topped the list.
Many people will ridicule, OPPO, factory girl, is dedicated to flicker students and female users do not understand the hardware, see TV ads, love bean handsome, to the store to try, the appearance of exquisite, self-timer is beautiful, Place an order. The words are good, but their success is closely related to the positioning of the product concept of the OPPO mobile phone reconfiguration experience. Especially for young people and female users, the pursuit of fashion is particularly sensitive to what they see, even if it is not as good as the table. First, to a 3,000-unit mobile phone case is a thousand-machine configuration and then sells him more than two thousand, and is willing to pay for it. The OPPO R series R9, which took the limelight last year, topped the list of 4 percent of domestic handsets in 16 years, which is a good example of this. However, in the OPPO mobile phone product line layout, there is an alternative series, the fuselage design is completely different from other models, is unique in all of its models, the product has only 4 models so far from 11 years, but At the time of the release, from the design to the hardware configuration, it was a veritable high-end machine, and that was the OPPO Find series, which positioned the flagship in the OPPO product line.
I don’t know how many people still remember the FIND ME series of commercials that Leonardo was participating in. Oppo’s huge amount of money was asked by the Hollywood team to create the flagship image of the find series. Of course, from the point of view of product design, the Find series is also significantly different from other series of mobile phones in the OPPO product line.
From the first-year Find to 11 listings, to the Find3, Find5, and Find7, the Find series of external design languages ​​have always been tough and low-key, and it is easier to obtain men's favor than other oppo models. Especially to Find 5 and 7, the design elements in the fuselage are more concise and uniform. This time, an OPPO Find5 at hand, because for a long time did not clean and update the system, use flashback phenomenon will appear, through the opportunity for Brush, for everyone to briefly introduce this phone and the brush process.
Pseudo open box:
Like the mobile phone itself, OPPO Find5's packaging design is also tough and restrained style, the front matt black main tone with the side of the silver brushed panel embellishment, printed with a metal texture of the five words to identify identity is above the bright Face black OPPO Find words, both ends of the same bright black printed texture, the opposite is the product information.
The packaging adopts a double-layer flip cover design. The user gets a ceremonial feeling by unpacking the mobile phone, and also provides greater protection for the mobile phone screen under the cover plate.
In the paper cover underneath the phone, there is a warranty card, nfc sensor sticker, card pin, and a small sticker for cut cards. Then there is a 5v 1000mA charging head and data cable and headphones in the box below. The headphone finishing line is too troublesome. Shows.
Configuration/Appearance:
Introduce the basic configuration of this OPPO Find5 before introducing the appearance of the mobile phone. As the flagship model of the OPPO company in the 13th year, Find5 is the first model equipped with a 1080P full HD screen in a domestic brand mobile phone, and it was very rare at that time. The NFC (although it is only non-full-featured), the processor uses Qualcomm Snapdragon's first quad-core chip, the APQ8064, integrated Adreno 320 GPU, 2GB+16GB, 2500 mAh battery, and the overall configuration is at the top level in 13 years. It is also the first 4-core 3G mobile phone in China. This handpiece is a Unicom version code-named X909W. Its body color is a nearly black ink blue.
With 5-inch full HD IPS screen, 441ppi pixel density, Corning gorilla protection glass, OGS full-fit technology, plus 3.25mm narrow border, even today is not out of date, the color difference between the screen and the cover Small, one look at the past is one of the black, this is probably the so-called aesthetics of the screen, the top of the screen glass cover in order for light distance sensing, 190w pixels front camera, handset and the right side of the information indicator, the earphone open Hole depression is easy to accumulate gray below the Android three King Kong buttons, with backlight. There is a ring of black mirrored metal trim on the top and left and right sides of the screen, which can reduce the direct damage to the screen due to corners and bumps. However, because there is a gap between the trim and the screen, it is easier to hide it. dirt. The bottom of the fuselage is the color of the Find5 appearance and the continuation of the micro-arc chin on the Find7.
The upper left side of the body is the card tray, card pin holes, and power button, and the right side is the volume plus/minus button. The three buttons are glass-like, but the press texture is relatively soft.
The top of the fuselage on the left for a headphone jack, the bottom right is a micro usb interface and microphone, because the bottom of the chin is a micro-arc, so when inserting the usb line, the micro usb socket on the arc surface will be flat with The plastic bottom of the USB cable interface forms a certain angle, and it may be more unpleasant for a perfectionist or obsessive-compulsive disorder.
The back of the fuselage is ink blue plastic material, the coating touch delicate, in the 13 years of metal fuselage is not popular under the premise, the use of plastic material is also considered unsuccessful, but good texture is okay, the middle of the OPPO label, above The silver metal decorative plate is a 1300w pixel camera with a sapphire lens. When viewed from today, it can only be said that the resolving power is good under a good light condition. It can reach the level of the current thousand machine, but it is dark. In the light environment, the noise of the proofs is obvious, and the image quality is general. In addition, sometimes the camera may not be able to focus, the exposure is inaccurate, and the image color cast may occur. Below the camera is a set of dual led flashes. The right side of the metal cover is a microphone. Underneath the back is a built-in dual-speaker sound hole, playing music is in the mobile phone outside the upper level, so far I compare horizontally many mobile phones are very satisfied, the bottom of the speaker is some mobile phone information.
Brush machine:
Because it was a 13-year configuration, at that time no matter how cattle X put today is also the level of the crane at most, running points on these skip, and usually install a few lightweight applications as a standby or barely qualified. Before a brush last time is the time last year, brush is based on Android 4.2 OPPO ColorOS, in addition to the built-in applications, only installed a few WeChat, Alipay, UC, Scan King, Brush Wizard and a few daily applications, of course, ultimately. What is worth buying
It took almost one year to never restore the factory settings, and recently opened the application always flash back, decided to simply beat the chicken blood directly to brush to 5.0, first to prepare the brush wizard, download the right type of brush machine package on the Internet, here to say, OPPO's own ColorOS itself has done a relatively good job, plus most of the models of the Brush package are on the Internet, so the options are also very rich. I downloaded the M-OS based on Android 5.1 this time. The UI is concise. The flash package size is less than 300m. There are less software packages and it is suitable for use as a standby system.
After downloading the Brush Pack and copying it into the phone's memory, open the Brush Wizard and select the safety brush in the lower left corner on the homepage. The software will automatically adapt the model and give the appropriate Brush Pack, because I have copied it into the Brush Pack. Do not download again, just click on the bottom to select the local import ROM, you can see the brush package you just downloaded, click on the brush to enter the next step
Back up the required data, click on the next step after the success of the software will automatically start the brush, very convenient
After the brush machine is completed, it automatically enters the system and can be used after simple settings. UI is similar to hydrogen OS, card menu, high flat icons and large color blocks theme, minimalist style, comes with a few applications and ROOT can be deleted, the operation retains the OPPO's own system double-click screen bright screen, double-click the Home button Information screen, more convenient. In addition, after the brush machine, the original mobile phone memory photos and other information will be retained by default, without prior backup, installed after a few common applications can be used, the current use of a day time feel that the ROM can basically meet my needs. If you find that there are unpleasant places to continue to change it later, it is convenient anyway. This phone is currently in service for more than three years, and there has never been a problem on the hardware. The battery is still durable. No problem is used for 1 day. The Flash package is more playable, although it is not updated. The above system, but also with respect to the hardware is also appropriate.
Today, I saw Shuang Luo's talk show “Long Talkâ€. Luo Yonghao mentioned that the channel is king. Some companies’ success depends not on the product itself, but on the success of several plates that are commercially successful and that are not related to the product. , such as the promotion, sales platform and channels that are crucial to mobile phone sales. If a company has the ability to have the resources and persist in creating a product that is excellent in all aspects, it chooses to compromise on the market and choose another shortcut to success, making a seemingly good and in line with the taste of the majority but in essence Not so good products, then this company is not considered a successful outstanding enterprise? This answer may not be revealed until Find9 is listed.
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