Smart air conditioners, TVs, refrigerators, washing machines, rice cookers... Today, more than 90% of home appliances have remote control and other smart functions. While artificial intelligence benefits thousands of households and provides convenience for young office workers, the elderly have not been able to keep up with the rhythm of intelligence. In the face of "smart" home appliances, the multi-functional operation has become a pain point.
The emergence of smart home appliances enriched the functions of home appliances, giving consumers more and more choices, but also increased the difficulty of manipulation. Although many operations are based on a similar smartphone menu model, there is an inherent logic, but it does not mean that the elderly can be as flexible as young people.
At the moment, many old people suspect that smart home appliances are too "smart". On the surface, the elderly are not able to keep up with the rhythm of intelligent development. In fact, when people reach a certain age, their ability to accept new things will be reduced, and many living habits will become Fixed inertia, for example, like fixed food, watching fixed TV shows, and so on. At the same time, due to physiological reasons, there are special needs for the functions of living facilities and supplies, such as the requirement for information media to be large, loud and so on. Home appliances are too "smart", in the end, or products are not close to the needs of the elderly, not tailored for the special group of the elderly.
This is undoubtedly a kind of embarrassment. To a large extent, it shows that the merchants do not include the commodity demand of the elderly in product development and market segmentation, and cannot provide products and services that meet the needs of the elderly. For example, the most popular smartphones have few functional products for the elderly. Many elderly people use mobile phones after their children's replacement. The words are small and complicated to operate, and the use is very inconvenient.
In fact, the elderly are not the marginalized group of the consumer market. On the contrary, with the rapid improvement of the social and economic level, the ability and willingness of the elderly to consume, as well as the ability of children to pay filial piety to the elderly are improving, the elderly group has more and more strong market consumption potential. Moreover, with the rapid arrival of the aging society, the size of the elderly population will be close to 300 million, and the demand for goods and services will also form a huge market scale.
Obviously, home appliances are too "smart" to be a business opportunity. Hotspots for the consumption of the elderly are not just health care and old-age services, but also other all-round needs. Merchants can completely strengthen the segmentation and research on the consumption characteristics and functional requirements of the elderly, and even implement customized product services according to the needs of the elderly, deepen the market, provide accurate production and marketing, serve the elderly and find differences. Develop a path to new market opportunities.
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