Sony beats X9300E to beat Samsung's flagship

Just last month, Sony held a new product launch event and officially launched a full range of TV series products for the domestic market in 2017, covering a range of sizes from 43 inches to 100 inches. The X9300E and X9000E series TVs for high-end market are the most concerned about new products. From the perspective of price and positioning, the Sony X9300E is the second-highest model of the Z9D series released last year. It uses the same 4K HDR image as the Z9D. The advanced version of the processing chip X1 allows the average consumer to enjoy the best viewing results at a lower cost while improving the picture quality. Positioned behind the X9300E, the X9000E is equipped with a direct-lit backlight system and an X1 image processing chip. The configuration can be said to have reached the top level in the market.
Although the Sony X9300E differs from last year's X9300D in terms of its naming method by only one letter, it has been greatly improved in terms of performance and picture quality, and has a reputation as a "small Z9D." First, it is equipped with the same 4K HDR image processing chip X1 advanced version as the Z9D series, which is 1.4 times stronger than the original X1 chip. Moreover, the X9300E's Dynamic Backlight System - Elite Edition+ uses a unique LED structure (which can be understood as two backlight systems, similar to a super sports car equipped with a twin-engine engine) to achieve more accurate local light control, letting the X9300E not only It has a thinner body than a traditional full-array LED TV and also has a higher brightness and a deeper black color. In addition, Dolby Vision is based on the 4K HDR to maximize HDR display effects.
As the high-end main model of 4K HDR TV, the X9000E's biggest advantage is the use of a direct-type backlight system. In conjunction with the sophisticated optical control PRO chip, it can accurately control the brightness of different areas of the screen, greatly improving HDR and non-HDR content (contrast ratio XDR). 5 times higher. At the same time equipped with 4K HDR image processing chip X1, to provide users with excellent picture quality experience. Based on the 4K HDR, Dolby Vision is also equipped to maximize HDR display effects.
Having said so much, what about the picture quality of these two televisions? What kind of position is it in the market compared to competing products? In order to answer doubts, the most intuitive way is to compare. For this reason, we chose Samsung's third-generation cadmium-free quantum dots flagship TV KS9800 as a comparison of competing TVs, as to why it is not the latest QLED TV, because as of the author's press release, Samsung's latest flagship TV has not yet listed in the country, No price has been announced, so the best TV option is the KS9800. Samsung and Sony are confronted by two big hot models. Who is better? IT168 brings first-hand hot comments, which are superior to the others. see.
Three televisions are also 65 inches, of which the Sony X9300E sells for 20,999 yuan, the X9000E sells for 15,999 yuan, and the Samsung KS9800 sells for 23,999 yuan. We will comprehensively compare the appearance of workmanship, quality performance, content resources, smart applications and operating experience, to bring you a full range of detailed comparative evaluation.
The appearance of the work on the appearance of the part, first of all can be said that the appearance of the benevolent see the benevolent wise see the matter, each person's aesthetic angle is not the same, so the design does not need the author to say, we can according to the actual comparison of the picture to draw yourself The conclusion. What we need to do is compare the three TV materials, humanization features, body details, body thickness, and interface richness.
The following is a comparison of the appearance of the three TVs. Viewed from the front, the three 65-inch TVs are based on the most popular ultra-narrow frame design, but differ in body material and base design. Unlike the four-corner bases that are commonly used in many low-end and mid-range TVs, the bases of these three TVs are based on a traditional vertical base. The mounting method also uses the support structure of the stand and the base. The advantage of this is that the overall look and feel is better. Well, at the same time, it will also improve the quality of homes.
All three televisions use LED backlights. Samsung KS9800 is a curved screen because it is thicker and more space-consuming. In contrast, the side of the Sony X9300E is relatively thin, not only saving space, but also more artistic in appearance. In contrast, the Sony X9000 in the middle position uses a direct-lit LED backlight, which naturally has a trade-off in thickness.
The ultra-narrow frame is a popular trend in the current television field. A narrower border can make the TV screen itself have a wider field of view and give a better viewing effect. The three televisions use the same metal outer border and narrow edge design. In contrast, the two Sony TVs have more fine detail workmanship. The Samsung KS9800 TV's border and screen connection have relatively large gaps. It's not easy to clean up with dust, dust, etc. For the more and more picky mass consumers, it's also a small worry.


The back of the TV is not particularly important to most home users because most of the time is against the wall. However, we have seen that the three TVs are worthy of high-end positioning and have made a lot of effort here. Both the Sony X9300E and Samsung TVs have removable backplanes on the back. All the interfaces and cables can be subtly hidden. There are no redundant hybrid cables, and they are even more refreshing.
In terms of body material, all three televisions are made of aluminum alloy material and drilling process, polishing, drawing and other different processes, compared to the exquisite degree of Sony TV superior. Although the base of the Samsung TV looks relatively solid, it still appears slightly shaky when touched, which may be related to its thinness.
All three televisions support wall-mounting applications. It is worth noting that Sony still has its own innovations in this respect. It is the newly added rotation function. The Sony X9300E has an ultra-thin rotating bracket on the back of the camera and supports bidirectional rotation. This design not only shortens the distance between the TV and the wall, but also allows the user to adjust the viewing angle and expand the visual space.
Judging from the interface configuration, the two Sony TVs are similarly arranged, but the interface of the X9300E is designed to be compact, taking into account the rear HDMI cable after the backplane is covered, it can be extended along the base, so that the cable Achieve a completely hidden layout, so that your home is very refreshing. The Samsung KS9800 seeks minimalist results by focusing on its own One Connect box that integrates four HDMI, two USB, two AV input/component inputs, and one digital audio. Commonly used interfaces such as TV antennas, and then only need to use a dedicated cable to connect to these interfaces, then hide the One Connect box in the TV cabinet can better prevent the messy desktop.
Summary: In the details of the work of Sony's two TVs perform better, in product humane design, Sony X9300E's hidden wire design, new design of the wall hanging system and Samsung's external hub box are highlights.
The comparison of the quality of the measured image in the picture comparison test, mainly from the basic quality test of the screen itself, mainly includes two major items:
(1) Objective data test: Through the professional instrument (Japan TOPCON BM-7 luminance meter) for the brightness of the TV itself (including black and white screen brightness, HDR format film brightness range), NTSC color gamut, bright and dark contrast, dark field Performance and other aspects of testing;
(2) Photo comparison test: Using a TV external U disk, the two TVs simultaneously play selected characters, landscapes, night scenes, sports, and other types of videos and 2K, 4K, HDR, etc., with different code numbers, on the screen. Dynamic sharpness, detail reduction for comparison. The specific scheme is that two Sony TVs are compared with Samsung KS9800 real shots (taking into account the environmental space and the limitations of camera camera distance, three 65-inch large-screen TVs can show the best results in 22 pairs), playing demo videos and super Clear pictures show the differences between the comparison products.
How to judge the quality of the data As a TV, image quality is bound to be the most essential factor. How does the image quality be defined? From the author's point of view, the best TV quality is to achieve the real environment that we see with the naked eye. The same effect, the ultimate goal is WYSIWYG. However, in order to achieve the most realistic results, it is necessary to approach the acceptance limit of the most sophisticated system of the human eye. According to statistics, the human eye can basically distinguish the brightness range of 0.01-1000cd/m2, so the closer the TV itself is to this range, the better the result will be. This is also the benchmark of our brightness test. Of course, the brightness and contrast are also An important indicator in the range of brightness changes.
For color, one of the criteria for measuring good and bad is the color gamut, and the other is the color accuracy. The color gamut is the range of the color range that is presented. For example, if the human eye can discriminate a total of about 10 million colors, the television itself must As much as possible to present these colors, so we introduced the NTSC color gamut concept (developed by the National Television Standards Committee of the United States). As for the color accuracy, the best test method is to compare the color of the TV display with the human eye. difference.
Brightness test link: adjust the LED backlight to the maximum, all white pictures under the image mode standard, the measured maximum brightness of the Sony X9300E center point is 481.3cd/m2, the brightness of the X9000E is 293.8cd/m2, and the maximum brightness of the Samsung KS9800 center reaches 399.2cd/ M2, compared to the Sony X9300E has significant advantages; all black picture test, the measured black field brightness of the three TVs are below the lowest limit of 0.01cd/m2 instrument, so the theoretical static contrast is infinite.
Next is the test in HDR video playback. Sony X9300E during the HDR source test process, the maximum brightness of the instantaneous brightness reached 866.3cd/m2, the results of the TV I tested were only slightly inferior to last year's King Machine Z9D, in the field of civilian-grade television can be said to be Few, has reached the standard for outdoor display with a large screen! Compared to the Sony X9000E brightness of 446.8cd/m2, or to less than some, but still the top of the current commercial TV presence. The Samsung KS9800 is not enough compared to see, although it can also identify HDR mode video, but the highlights of the number still did not break the highest brightness value of pure white screen, the highest point is only about 370cd/m2, which is nominal with the TV 1000cd/m2 brightness there is still a big gap.
Due to the limitations of the camera's sensitivity, the photo does not completely reflect the real picture. Through the naked eye, the Sony X9300E TV not only has a high brightness but also has a better preservation of details. This is the texture of the tiger's back from the above picture. The dark details of the water can also be more objectively reflected in the difference.
In addition, the following picture of the sky and the flame can also reflect the gap between the two TVs in the HDR mode. Sony's black is darker, white is whiter, and sharper. Samsung's gap is still relatively large.
As mentioned earlier, one of the core technologies of the advanced version of the Sony X1 image processing chip is the ability to calculate the details of scenes in the dark and bright areas of the dual image database for image processing, which can be accurately identified and at the same time The retained object performs a variety of image quality processing actions so that it can output control and optimize other valid image information. From the following comparison chart can be clearly seen, such as the dark light and the yellow wall part of the details, it can be said that the X9300E victory over the other two, or even close to the Z9D level, compared to the X9000E performance is also significantly better than Samsung KS9800.
In the color gamut testing section, we used a professional instrument BM-7 (brightness meter) to test each of the three televisions separately. The measured NTSC color gamut of the Samsung KS9800 reached 95.32%, the Sony X9300E color gamut was 84.89%, and the Sony X9000E color gamut was 83.34%. From the color gamut point of view, Samsung did lead some, but in reality, in real life we It is difficult to see such a high saturation of color, although bright colors more easily grasp the eye, but too intense color is often accompanied by too much, the picture distortion, so that the naked eye will look very fake. If you look at restoring the most realistic visual aspect, Sony's picture becomes more transparent, the picture quality is relatively natural and delicate, and it is more durable. This can be seen from the comparison picture.
In addition, the two TVs have different degrees of brightness attenuation after one hour of power on, which is also an inevitable phenomenon of LED backlight. Compared to Sony TV's attenuation is relatively small, only about 10cd/m2, Samsung's performance is also relatively Yes, within 20cd/m2. Here are just a few more contrast pictures for you to put on TV.
4K ultra-high-definition picture comparison of real shots In order to more intuitively reflect the differences between the three TVs before, we have introduced a real shot comparison. First of all, from the following set of pictures, we can see that the X9300E's high brightness makes it significantly better than the other two TVs in terms of actual perception. Especially in the handling of dark details, we can pay special attention to the details of the X9300E in the darkness of the room beam. Although the X9000E is not as good as the X9300E, the picture is closer to the true color and is also significantly better than the Samsung KS9800.
The following group of contrasting images mainly reflect the red and green color reproduction capabilities and performance in details. It can be seen that in the restoration of green, Sony's two TVs are significantly more transparent and brighter in color. In contrast, the greenness of Samsung TV is somewhat distorted, and the white wings of the butterfly wings are not real enough, with some feeling of dark yellowing.
In the display of red flowers, the difference between the three televisions can also be clearly seen. The transparency of Sony TV, the expressiveness of colors, and the reduction of details all play an advantage.
4K ultra-clear demonstration film in comparison with the real shot in addition to the static ultra-clear picture display differences, in the 4K ultra-clear demonstration of the contrast can also see the difference, you can carefully compare the fish, shrimp scales, details and color performance.
Summary: Sony is pursuing 100% reduction in image quality. It is 100% authentic. Under normal or HDR source, Sony's brightness and color are more distinct and its dark field performance is better. Contrast can see that even the X9000E is still better than the KS9800, the flagship of Samsung's top-end flagship.
Comparison of system interface and control experience We evaluated the aesthetics, fluency, manipulation experience and adjustable functions of the system. The main contrast items include icon dynamic effects, image depth mediation options, cell phone manipulation, and more. (Sony's two television systems and remote control operations are basically the same, so the latter are based on one of the X9300E for comparison Samsung KS9800 based)
Sony TV adopts a deeply customized Android system, which still continues Sony's tradition and is equipped with an Android 6.0 system. Afterwards, it will upgrade to the 7.0 system with new firmware. There is not much change in the use of the main interface layout is very streamlined, the main functions and settings are all displayed in the form of waterfall flow, even for new users is also very easy to get started is very easy. In terms of the overall system experience, fluency and ease of use are better than ever. Samsung TV still follows the self-developed Tizen system. Its main interface can be called up under any interface. Several shortcut function icons are also clear and concise. In contrast, the UI interfaces of the two TVs are all styles that their own homes have been adhering to. The two systems have similar levels of fluency and aesthetics.
Sony's remote control still maintains the traditional multi-key design, reducing the user's learning costs, and it is worth mentioning that due to the use of a more open Android system, it can be compatible with a variety of handles, keyboards, mice and even mobile remote control , Users can also choose freely according to their own operating habits and preferences; Samsung's remote control design is relatively simple, the keys are less, may be for new users, it takes a certain time to adapt.
Games and applications are also essential for smart TVs. Sony TVs have built-in Android systems, so they can be installed and run more. The actual experience also confirms this. Sony's built-in application store, while also being able to install applications such as sofa butlers and polymerization, has a total overall advantage over Samsung TVs in terms of number of applications and practicality.
Sony TV can also provide players with better game content that is more suitable for TVs through the preset Tencent TV game lobby. It is reported that the first phase of the boutique hot games has reached more than 30 models, covering the leisure puzzle, sports racing, action adventure, flight shooting, chess games and other categories to meet the needs of users of different ages. Users can quickly open their favorite games on their TVs through their mobile phones or remote controls, and they can interact with their friends and family.
In contrast, Samsung Smart TV has been using its own Tizen closed system, the number of applications is very limited, coupled with the overall interface of the application store and the external UI have a big difference, through the main interface when switching in will be more unexpected.
Summary: Sony's built-in Android system, and can be achieved through subsequent upgrades to Android 7.0 system, the application and operating experience is clearly better than the relatively closed Samsung Tizen system.
Online video resources and evaluation conclusions For today's smart TV users, the most used is the video playback function, the video playback is mainly compared to the number of movie resources, the latest resources, video clarity, sound effects, 4K/Dolby/VR / Other feature area content. For online video content, Sony TV’s partner in terms of content is Huadian, and Samsung TV’s main cooperation is Mango TV, both of which are Internet TV licensees.
In the newly released interface, the sources of the two sources are not very different, and they can all closely follow the hot spots. For example, the latest Wolverine 3 has related theme interfaces. Sony’s built-in HUAWEI is even more real and basically all watched; Samsung’s Mango TV’s many latest TVs actually open to see trailers or clips, with no annotations on the interface, whether it is a feature or a clip. .
As one of the largest digital content providers in China, Sony has cooperated with Wada, and has always been known for its powerful content resources in China. Its content covers a wide range of areas and can accommodate the diverse needs of users of different ages, including the general public, children, and the elderly. At the same time, this year, in cooperation with Sohu Video, Sony TV users can enjoy the high-quality content of Sohu Video by entering the “Flying Fox” area, including its consistently strong US drama resources, high-quality domestic drama, and entertainment programs. The resources of Mango TV are actually mainly Hunan Satellite TV's content resources, which are younger. In terms of film resources, it is still very limited, and there are few new films. It is difficult to satisfy the preferences of users of different ages.
Both TVs use the remote control to click on the desired movie icon to enter the playback interface. There are not only brief introductions, but also useful functions such as recommendations, characters, and labels, which are easy to use. In the latest movie, we can see many new films just released this year, and the update rate is still very fast.
In addition, Sony and Samsung TVs have specialized 4K and Dolby areas to provide high-quality online film sources. Of course for ordinary users, according to the quality of the film source, it can be divided into standard definition, high-definition, and ultra-clear types. The user can select the corresponding source according to their own network conditions and display devices.
In the ordinary video playback test, we tested a lot of video, Samsung only has standard definition and high-definition options, and Sony has a Blu-ray definition option, compared to the picture and clarity.
Overall, Sony has more advantages in the quality and quantity of film sources, and is suitable for consumers who like to watch movies, documentaries and other content. Samsung's built-in mango TV, backed by Hunan Satellite TV, has a lot of exclusive variety and drama resources, which is a good choice for fans of Mango.
The evaluation conclusion reached the final link to the conclusion. In the past, at this time, the author will be tangled for a long time, because the TV as a display device, unlike the CPU, the motherboard can run as many points can give conclusions, especially in terms of quality is more Difficult to choose. However, the comparison between the Sony X9300E/X9000E and the Samsung KS9800 is obvious, because in terms of picture quality comparison, the gap between the three TVs is still quite obvious. Samsung’s flagship TV KS9800 lags behind Sony’s flagship in all aspects. The X9300E, even in the face of the flagship X9000E, did not take any advantage at all, not to mention the legendary masters such as the higher-end Z9D and A1.
By contrast, the Sony X9300E and X9000E TVs perform better. If you do not need to hesitate to buy a TV at this stage, the Sony X9300E is definitely the best choice. Of course, if the budget is limited, the X9000E is also a good choice. In the end, it is obviously not fair to compare a new TV that has been on the market for more than a year with the newly listed one. We also hope that Samsung’s latest QLED TV can be quickly listed, so that we can see the real king duel in the high-end market. It also provides consumers with more and better choices.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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