The China Advertising Association Outdoor Advertising Branch Membership Conference and the Tianjin Urban Infrastructure Outdoor Advertising Resource Conference were held on April 3. Tianjin Chengtou Group has released four major categories of urban infrastructure outdoor advertising carrier resources, and attracts domestic and foreign investment, which marks another innovative step in Tianjin's management of urban resources.
The resources of the four major types of urban infrastructure advertising carriers are: road outdoor advertising carrier resources, including express roads, Haihe roads, urban reconstruction roads, highways; networked public facilities outdoor advertising carrier resources, including bus stations, overpasses, subways , high-grade public toilets; regional outdoor advertising carrier resources, including Tianjin Station, Financial City; other outdoor media resources, including LED large screen.
Based on the principle of beautifying the environment and upgrading the cultural taste, Tianjin Chengtou Group adopts the form of open tendering to carry out unified planning, and publishes advertisements in the form of franchise on the above outdoor advertising carriers. The proceeds are all used to supplement the urban infrastructure construction funds. Realize the sustainable development and utilization of urban resources.
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