Uber Sexual Harassment Internal Investigation: Dismissal of Staff Hiring Apple Women Executives

On June 7, according to Engadget, in the past few months, Uber’s application of Uber has always been accused of harassment of sexual harassment among employees. Today’s investigation seems to have yielded results. Both Bloomberg and The New York Times reported that Uber dismissed more than 20 employees on the grounds of sexual harassment and expects more people to be fired.

So far, Perkins Coie, a law firm responsible for helping Uber conduct internal investigations, is said to have represented 215 Uber workplace harassment claims, including discrimination, harassment, and retaliation. Of these, 100 have decided not to take legal action, but more than 20 have been Uber fired. Bloomberg reported that many cases are under investigation, which means that more people may be expelled. At present, the positions and identities of these people are unclear, but Uber may later issue a statement to explain.

The issue of sexual harassment has plagued Uber for a long time, but reached a critical point in February when Uber's former engineer Susan Fowler broke the news that he had worked at Uber for a period of one year, including sexual harassment and gender discrimination. Uber CEO Travis Kalanick immediately ordered investigations. The investigation was mainly conducted by former US Attorney General Eric Holder and board member Arianna Huffington. ) Responsible, although many people think that may eventually be fruitless.

However, one week later, Amit Singhal, Uber's Senior Vice President of Engineering, resigned because he was exposed to sexual harassment while working at Google. Since Uber tried to clean up the interior, many executives chose to leave. Just this morning, Uber announced the recruitment of Frances Frei (Harvard Business School gender equality expert) as the company’s senior vice president and director of strategy.

Fry helped Uber investigate sexual harassment. It remains to be seen whether Frye can help Uber never get out. However, the first wave of dismissal may be a positive step in the right direction, even if there is indeed more work to be done. Sexual harassment is not the only issue that plagues Uber's leadership. The company has recently been criticized for its complex political relationships. At the same time, Uber and drivers are in conflict with each other, and there are huge differences with the regulatory agencies.

In view of this, Uber has recruited former Apple marketing executive Bozoma Saint John as its first chief brand officer. Kalanick stated in his statement: "Pozzomar has a wealth of experience in successfully establishing emotional connections between users and products. Her creativity and in-depth knowledge of users will help us in the same way as Uber brands and users. A stronger connection was established.” Before joining Uber, St. John served as the global marketing director for Apple's Apple Music and iTunes business, helping Apple launch many popular advertisements. Previously, St. John served as head of Pepsi's music and entertainment marketing team.

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