ULTRA uses blockchain technology to create a first-class computer game publishing platform

ULTRA's mission is to build a first-class computer game publishing platform through blockchain technology, and provide new opportunities for game developers, players and opinion leaders to end the current market environment of game publishing monopoly.

Specifically, Ultra will:

● More fair to developers

Developers’ sales revenue increased by more than 21%, but expenditures remained the same.

● Provide effective marketing tools

Developers can get a variety of new business and marketing tools.

● Bring new sources of income

Developers and players will get a variety of new revenue opportunities.

● Develop a rich token economy

Strengthen referral rewards, digital goods, reward programs, etc.

● Support from industry leaders

The Ultra team has many years of experience in the gaming industry, and its high-end relationship network is spread all over the world.

The convergence of major industry trends makes it possible to achieve breakthrough development in game publishing.

Dissatisfied with the status quo

Ultra provides developers with unique flexibility, allowing them to freely build a tailor-made platform without investing millions of dollars or years of research, development and maintenance.

Blockchain economics

Blockchain makes it possible to process nano-payments, ownership certificates, transaction transparency, and many other features in real time. These features allow Ultra to provide developers with more control and better transactions, while at the same time bringing exciting innovations to players And financial incentives.

Developer innovation

With the development and growth of the independent AAA development ecosystem, now is the perfect time for the platform to provide new opportunities and differences. It is also an urgent time. Ultra is not just a gaming platform, it is also a complete ecosystem for developers to consolidate their businesses. Ultra can provide all developers with a variety of different business strategies according to requirements. Regardless of whether the developer is an industry giant or an independent developer, whether it releases free games or paid games, e-sports games or single-player games, Ultra can not only be 100% integrated into the computer game publishing market, but also meet the needs of edge markets such as commodity trading and tournaments. .

Best team

No one can match the team that plays and runs Ultra. Bringing these people together helps us achieve disruptive change.

What does it mean to players

Instant play

With our staged software download technology, you can play the game within a few minutes after purchasing the game.

Make money

Earn Ultra coins by participating in beta version testing, watching ads, planning games, etc.

Open platform

Get third-party game services directly in Ultra, such as tournaments, commodity trading, etc.

Get exclusive games

Can get exclusive AAA game content only available in Ultra.

Become a member of the community

Experience an open community that is both innovative and rewarding.

Resell games

Buying and reselling second-hand video games.

Invite friends

Earn Ultra coins through our three-level referral program.

What it means for developers

Marketing Toolbox

Access to powerful marketing and promotion tools, including an innovative industry opinion leader program.

Make more money

The revenue share we provide is +50% higher than that of our competitors.

Develop your own community

Use game-specific clubs, forums, press releases, chat rooms, and other built-in tools as if the platform belongs to you.

Play better games

Obtain community support through financial incentives for beta testing, bug tracking, feedback, etc.

Port games easily

Use our universal SDK to easily port games from platforms such as Steam, Xbox, and PlayStation to Ultra.

Flash payment

Instant sales spending allows developers to quickly reinvest funds into the game's marketing budget again, without being restricted by the "60-day window".

New source of revenue

Make money through in-game advertising, second-hand trading, commodity trading and recommendations.

technology

Ultra uses proven technology to build a simple and easy-to-use platform.

Content distribution technology-has been developed for more than 8 years

It has been licensed to Bethesda, Riot, Bandai Namco and 343 Industries; features include upload, software version number, software branch, download and patch, real-time error handling, network traffic path optimization, dynamic CPU utilization control and many other features.

Covering technology—has been researched and developed for more than 6 years

The overlay technology is compatible with more than 5000 games, and any user interface (UI) can be inserted into the game. Compatible with DirectX 8, 9, 10, 11, 12 games, OpenGL and Vulkan.

Advertising technology-has been developed for more than 4 years

Our advertising technology currently serves 33 billion advertisements every day, and can provide audience targeting, advertiser application programming interfaces, more than 20 advertising formats; as well as banner advertisements, videos, mobile phones and rich media, DSP/SSP advertising communication and communication platforms, etc. Features.

Ultra has also developed various new technologies

Ultra GO —Mobile location tracking application

The platform location tracking application provides convenient and fast features for mobile phone users, adds a new source of income for players, and improves customer retention.

Ultra Protocol-EOS-based replication

Added a new feature of "plug-in", which can run on reliable nodes.

Content distribution

With Ultra, players can enjoy the newly purchased game before the download is complete. Players can continue to download missing data while playing the game.

Our technology has been adopted by large companies such as Bethesda, Adobe, Riot, Zenimax, 343 Industries and Bandai Namco, and has successfully completed hundreds of millions of game downloads.

Key data flow characteristics

● Automatic game update

● Automatically repair errors

● Last mile plus ㏿

● Redundant delivery network

● Multi-platform

● Download authority management

Advertising technology

Our advertising technology

Our technology has been tested in practice and currently serves 33 billion advertisements every day. This technology combined with our rich industry experience allows marketing tools to effectively promote games, making Ultra different from other platforms. Developers and advertisers can stop the "spread money and pray" advertising method, which is not the best solution.

Ultra advertising has three main objectives:

● Help content publishers to promote products more effectively;

● Let developers use the Ultra coins obtained from the sale to instantly launch new ads

● Allow users to join the Ultra advertising revenue sharing plan and easily earn Ultra coins

Optional advertising revenue sharing plan

Our opt-in system allows users to authorize advertising and receive revenue share. This income will be automatically deposited into the user's Ultra coin wallet. Each user can choose to accept or reject the ads on Ultra.

Ads can be run in the following areas:

● Before the Bef game starts

● After the game is over

● In-browser notification

● When the'Ultra Go' mobile app is released

SSP advertising technology

Ultra advertising has a DSP platform (demand-side platform)

Our DSP platform has an advertiser platform contract and an advertising transaction platform contract. Ultra’s DSP platform allows advertisers to purchase Ultra’s advertising traffic. In addition, the DSP platform can obtain traffic from the SSP (supply side platform)/ad trading platform. Our DSP platform only charges a small service fee to advertising agencies and advertisers.

The DSP platform allows advertisers to purchase ad impressions from various publisher websites that target specific users based on criteria such as location, age, gender, and hobbies. Our DSP platform can be'inserted' into any representative advertising trading market, and publishers can provide advertising inventory to Ultra in the above-mentioned markets.

We analyze the advertising impressions generated by the SSP platform and automatically purchase advertising impressions on behalf of advertisers. The advertising price will be constantly changing according to the target user demographics, needs, and the flow of each path. Every transaction is settled in UTA tokens.

DSP platform technology

Ultra advertising has a DSP platform (demand-side platform)

Ultra’s SSP platform is used to automatically sell our advertising space and inventory. Marketers use the DSP platform to purchase advertising impressions as cheaply and efficiently as possible from the advertising exchange platform, while the SSP platform is used by publishers to sell their advertising impressions at the highest price. The DSP platform and the SSP platform are supported by similar technologies, but the users are different.

Therefore, Ultra's advertising technology can not only purchase traffic from the outside, but also sell its internal traffic to an external advertising trading platform, so as to maximize advertising profitability and advertising performance.

ULTRA GO mobile app

Ultra Go is our platform location tracking application, which can provide mobile users with convenient and fast features, add a new source of income for players, and continue to build close relationships with our users, thereby increasing customer retention.

Feature

● Text chat and voice chat

● Cryptocurrency wallet

● P2P payment

● Hot content/news

● Purchase on the computer and start downloading remotely

● More games to be announced

ULTRA Protocol-Blockchain 3.0

The Ultra protocol is based on the next-generation blockchain technology EOS, which was developed by the visionary software engineer Daniel Larimer, who is also the founder of SteemIt and BitShares blockchain technology.

The core features of our blockchain include:

● Provide support for the completion of 4000 transactions per second

● It is expected to complete more than 100,000 transactions per second in the first quarter of 2019

● No transaction fees

● It can freeze and remedy the smart contract that has breached the contract

● User account protection measures with recovery mechanism, users do not need to share secret keys

● Able to communicate between blockchains

● Environmental protection, low energy consumption

Open blockchain architecture

The solution provided by Ultra allows anyone to play and operate their own game publishing platform or virtual goods trading service platform. The above-mentioned third-party services can only be operated with Ultra coins. Our core platform features such as a multi-level recommendation plan for all stores through blockchain technology.

Blockchain economy

Technical support provided by ULTRA coin (UTA token)

Purchasing games, virtual goods and services on the Ultra Games platform must be carried out through smart contracts, which require the use of Ultra coins (also known as UTA ​​tokens). Ultra features such as customer loyalty programs, beta testing, bug reports, digital goods transactions, and advertising can only use UTA tokens. To start the game, users must first purchase tokens from other users or through our fully transparent credit card and payment gateway solution.

Ultra's blockchain services can be provided internally and externally to Ultra's official customers. This concept opens the door for third-party participants to obtain new business and new sources of revenue. In other words, with the help of Ultra's blockchain protocol and application programming interface, purchases and transactions are made through websites, computers, and mobile applications that are not operated by Ultra. This is possible with games and virtual goods.

Game tokenization

In order to enter the "Token Factory", developers hope to publish content on Ultra. In this way, developers can easily convert their games into safe and reliable encrypted tokens. Due to the decentralized nature of our tokens, Ultra coins can be sold through Ultra or on external markets.

Users who hold tokens in the Ultra Token Wallet can download games and get content updates, which can be downloaded from well-known platforms such as XBOX and Steam. The special thing about Ultra is that our convenient and fast user interface allows developers to freely personalize the rights granted by services or tokens.

High-profile customization services for game tokens include

● Second-hand market (whether allowed or not)

● Separation of sales revenue and multi-signature

● UTA token recommendation plan

● Other product recommendation program

● Game access system subscription ("World of Warcraft" style)

● Monthly game update subscription

Tokenization of virtual goods

Like games, the Ultra platform also makes it possible to tokenize virtual goods and sell virtual goods through our market or external markets.

Game developers can deploy tokens through the following optional features:

● Consumable: destroy the token after "used". Ultimate version: life potion

● Commodity subscription: Use tokens to obtain the ultimate product version: "24-hour double experience bonus" tokens

● Second-hand market (whether allowed or not)

● Separation of sales revenue and multi-signature

second-hand market

Ultra is the first platform in the mainstream video game market to provide second-hand game solutions. Developers can give new life to second-hand games and virtual goods, and increase their revenue by obtaining additional revenue share from second-hand resale. The second-hand resale function is all based on blockchain technology, which can be freely selected and customized.

For example, in order to avoid affecting the release of sales revenue, only after a period of time can be resold. The advantages of Ultra second-hand market are obvious

● Players who resell the game can earn Ultra coins so that they can buy more content

● Players who buy second-hand games can get content that may not be able to afford at the full retail price

● Developers can use other sources of revenue

We believe that second-hand game sales managed in this way are a huge opportunity for users and game developers.

Three-level referral program

50% of Ultra game sales revenue will be redistributed to players and developers who bring new users to the platform.

Good for players

If a player invites a friend to the platform, every time the referee purchases content, the player will receive Ultra coins.

Good for developers

Encourage game developers to carry out marketing efforts for Ultra, so that they can get an additional source of revenue from their user purchases—even if they purchase content from other developers, they can also get an additional source of revenue.

Reliable cryptocurrency content pricing

Pizza worth $14 million

In 2010, it is possible to buy a pizza with 5000 bitcoins. If the price of this delicious Italian food has never changed according to market conditions, it may now cost about 30 million U.S. dollars to buy a pizza. It is safe to say that no one will buy pizza at this price.

1 dollar solution

In order to solve the problem of changes in the value of UTA tokens, content providers will change the USD sales price of content. Ultra can obtain the latest U.S. dollar value of Ultra coins from internal token transactions, and provide smart contracts with the conversion rate of U.S. dollars to Ultra coins in real time. In this way, when content is purchased, the USD price set by the content provider can be automatically converted into Ultra currency.

In other words

An application with a price of $50 will cost $50; however, the amount of Ultra coins required to complete a blockchain transaction will vary based on the latest market price of Ultra coins.

Guide tutorial developers & content

Content sourcing

The number and quality of playable games on the Ultra platform play a decisive role in the development of the platform. With this in mind, we have established a dedicated content procurement team composed of professionals with more than 20 years of industry experience and extensive network of relationships.

1. Game development and procurement war chest

Of our total sales revenue, 5% will be systematically frozen for 2 years. These funds will be used to support various game developers in various strategic ways.

2. Mature and solid relationship

We will balance various game industry relationships to obtain game distribution rights from world-renowned developers.

3. Global spread

We will increase the visibility of the platform through an extensive communication plan. The plan includes participation in game exhibitions around the world, such as Game Developers Conference (GDC), E3 Game Exhibition, China International Digital Interactive Entertainment Exhibition (ChinaJoy), Cologne International Game Exhibition (GamesCom), South Korea G-Star International Game Exhibition and Tokyo Game Show, etc.

4. Easy and simple guided tutorial

We are committed to minimizing the porting and integration work of game developers through price comparison functions, excellent documentation and active support.

In addition to Ultra's universal C++SDK, we also provide ready-to-use development tools for the main 3D engines, such as Unity3D, Unreal Engine, CryEngine and Lumberyard.

ULTRA game SDK platform

Platform porting is easy and simple

Developers like the SDK platform because they can spend more time developing core applications or game features, and at the same time leave the underlying commands such as user authentication, digital rights management, micro-transactions, messaging, standings, and achievements to other platforms.

Ultra Games SDK can provide all the SDK features of competitors, thus completely filling the gap between the traditional publishing platform and Ultra. In this way, you can easily and efficiently port applications or games from other platforms to the Ultra platform.

Provide various SDK features for all common development environments and 3D engines such as Unity, Unreal Engine, Lumberyard, HTML5, C#, C++ and Frostbite.

5 ways to break the monopoly

1. Ultra, the first full-featured alternative game publishing platform, provides price comparison functions, and is the first platform that can truly compete with Steam. Games published on the Steam platform can be easily ported to our platform without any compromise.

2. Better marketing tools for developers

Ultra aims to provide a complete set of effective marketing tools to promote games in today's highly competitive market. Ultra has a deeply integrated advertising toolbox that provides developers with new marketing opportunities. Coupled with the modern crowdsourcing method supported by our blockchain technology, we can achieve a win-win-win situation.

3. Transparent business practices

Our trustless business environment is based on blockchain technology to ensure that there is no possibility of tampering with sales reports. Developers no longer need to trust platform owners, and our decentralized blockchain network will protect them from fraud. The cooperation between developers and publishers will also benefit greatly from Ultra’s various advanced trustless features.

4. Spend faster

Nowadays, distribution platforms usually pay developers within 30 to 60 days after the sale. Ultra provides immediate sales expenses. In this way, developers can reinvest sales revenue into marketing activities in real time, thereby stimulating sales momentum when the game is released.

5. Practical behaviors that are friendly to developers

Ultra provides developers with higher revenue sharing and enhanced data analysis to help them directly establish relationships with players.

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