Understand the Xinjiang lighting and lighting market from its profile


Xinjiang has two large integrated markets, Guanghui Meiju International Building Materials Logistics Park and Hualing International Building Materials City. Guanghui Mercure Market is a rising star, covering an area of ​​more than 1,500 acres, was established in 2003. The operating area of ​​Dengcheng is over 5,000 square meters, and there are about 80 merchants. The products are mainly for domestic sales.

The largest integrated market in Xinjiang is Hualing Market and one of the largest foreign trade markets in the country. Built in 1988, it covers an area of ​​about 1,500 acres. Among them, the city covers an area of ​​more than 10,000 square meters, with more than 300 merchants, and the single store has an area of ​​more than 1,000 square meters. In the other markets of the country, there are some famous brand-name lighting products in Hualing market. In the electrician lighting, there are: Sanxiong, NVC, Philips, etc.; in the crystal lamp, there are Qilang, Kaiyuan, Huayi, Versailles and so on. In particular, in recent years, the Xinjiang government has promoted and invited good enterprises in the Mainland, good brands, and entered the ranks of foreign trade sales.

Characteristics of Xinjiang's export: Xinjiang's periphery is bordered by eight countries. Xinjiang's lighting products are mainly crystal lamps. The styles are biased towards Europeanization. In recent years, the focus of customers in Central Asia has been more and more placed in Urumqi, thus becoming Xinjiang. The export has laid a good foundation. Therefore, the economic authorities of the Xinjiang government have vigorously advocated and invited more and better enterprises and brands to enter the exporting industry during various international fairs and Wuqi Fair this year. Welcome to Xinjiang to invest and set up factories.

Secondly, Xinjiang's lighting consumption needs to be vigorously guided. Xinjiang is a multi-ethnic place. Newspaper broadcasts generally use 5-6 languages ​​at the same time. Our lighting manufacturers and distributors often only pay attention to Chinese propaganda and advertising, ignoring multilingual advertising. There are 50% non-Chinese population in Xinjiang. The practice of manufacturers and distributors is undoubtedly giving up the other half of the city. Therefore, there is a gap between the design of products in Xinjiang and its surrounding areas and actual needs.

Finally, Xinjiang is a huge consumer market, there is no manufacturer, so the dealers in the Xinjiang lighting market hope that the mainland manufacturers will strictly self-discipline in terms of service and quality, and fulfill their commitments.

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