According to the IHS survey report, as the public and personal security needs are increasingly valued, the network surveillance camera semiconductor market will continue to maintain rapid growth in 2013. It is predicted that in 2013, the global network surveillance camera market revenue will reach 307.1 million US dollars, an increase of 34% compared with the same period last year. At the same time, from 2012, the market will maintain a growth rate of more than 30% for three consecutive years until 2017 Will increase to 700 million US dollars, Asia will become the world's second largest network surveillance camera market after North America by 2015.
The goals that video surveillance applications have been pursuing are high-definition images, real-time capture speed, intelligent analysis functions, etc. For the most front-end IP cameras, in the recent period, from image sensors, ISP image signal processors, to video codecs Chips have made great progress in technological development. At the same time, a more prominent phenomenon is that the demand for the IP surveillance market is also more abundant and diversified. For example, with the popularization of 3G, Wi-Fi and other wireless network technologies, IP cameras and wireless mobile devices are connected to the network to achieve wireless high-definition video surveillance is a hot spot developed by the industry; in addition, more and more surveillance scenarios More valuable information is obtained from audio, so high-quality video and audio composite streaming images have also become one of the main needs of the market in the near future.
Huang Shanshi, Senior Manager of Songhan Technology Co., Ltd.
Faced with the rapid changes in the market, Huang Shanshi, senior manager of Songhan Technology Co., Ltd. believes: "IC manufacturers can no longer claim to be pure chip suppliers, but must cooperate more closely with downstream manufacturers to understand their needs and assist them. Continue to make progress, so that their creativity can be reflected. "He further pointed out that in addition to providing higher specifications on hardware, IC manufacturers must also provide smarter solutions, simpler development procedures, and more satisfying customers Service, and then open up the gap in technology and profitability of new products with competitors. Only in this way can we open up our own world in this "Red Sea".
Radiation from professional market to civilian market
The security industry has always been a professional and closed market, especially in the operation of IP cameras, because its installation, commissioning and subsequent system maintenance require professional technical support and IT network knowledge, so network monitoring in China Market promotion has been slow for a long time. However, in recent years, under the joint promotion of factors such as high-definition video transmission technology and the widespread popularity of wireless mobile terminals, consumer IP surveillance camera products have emerged at the historic moment, and gradually entered the mass consumer electronics market. Unlike the previous IP surveillance cameras, the biggest feature of this type of product is that it breaks people's negative impression of complicated installation and debugging of IP surveillance cameras and adopts more convenient installation and setting methods to meet the needs of ordinary consumers.
"In order to overcome the complexity of IP camera installation, various manufacturers have racked their brains, for example, through wireless mobile products App application software, QR code scanning, etc., to simplify the installation process and accelerate the popularity of products," Huang Shanshi said, " In addition, another problem for consumer IP cameras-users generally require that they can watch the surveillance video in real time at different locations at any time, but there are various firewalls due to the network conditions in the monitored area or viewing location Restrictions, although there are currently several solutions to solve such problems (such as P2P network penetration function or relay contacts, etc.), manufacturers are still trying to deal with it in a simpler way. "
Zheng Shunfa, Product Marketing Manager of Shengmai Technology Co., Ltd.
Shengmai Technology Co., Ltd. is one of the major manufacturers in the market dedicated to the development of IP camera SoC chips. The company's product marketing manager Zheng Shunfa said that for system manufacturers and manufacturers, how to improve the ease of installation of IP surveillance cameras Compatibility with back-end NVR systems is an important direction for the industry to continue its efforts. Shengmai creates more application value for customers by providing a complete SoC solution and combining value-added services of third-party application software (P2P / IVS / VMS). For example, in the installation and debugging of IP surveillance cameras, Shengmai uses In order to support more effective P2P functions and adopt cloud server for forwarding and setting, it solves the installation complexity problems that were common in IP cameras in the past.
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