On July 15th, the X7 Plus pre-sales of the X7 series of new products that Vivo's flagship soft-light self-timer will be officially held in Shanghai. The scene in addition to the protagonist X7Plus, vivo selfie spokesperson Song Zhongji also appeared in the pre-sale meeting, and demonstration vivo X7Plus self-timer skills and their own experience. The X7Plus pre-sale conference announced that the price of the X7Plus was 2,798 yuan.
Prior to the official launch of the vivo X7 on July 7th, with its ultra high-value and 1600W ultra-high pixel camera and innovative front moonlight soft light self-timer these eye-catching selling points, creating a hot hot scene. Consumers have become more and more interested in X7, and users of the new machine continue to receive favorable reviews. The X7 received an excellent performance of nearly 0 differential rating on the Tmall platform, and its praise rate in Jingdong exceeded 98%. The high satisfaction of consumers demonstrates the competitive advantage of the X7 series.
On the occasion of the pre-sale of X7 Plus, Feng Lei, vice president of vivo, and Hu Yuhang, product manager of X7Plus, also shared in depth the advantages and the logic behind the X7 series.
In-depth study of user needs allows users to find the most beautiful
In the new X7 series, we can easily see that vivo hopes to make a product that can communicate with users like a friend. In order to gain a deeper understanding of the actual needs of users, in 2015, the vivo research division of the vivo analyzed the pain points of consumers' daily use of mobile phones through nearly 150 projects and covering 300,000 consumers' survey data. To better understand consumers, vivo researchers even worked and lived with the respondents for weeks to observe their life scenes and details of use.
Through such meticulous observation and research on the consumer, vivo found that one of the most important needs of the user in the daily use of mobile phones is selfie. Whether it is a party between friends, a photo with a family member or a beautiful moment with a lover, the selfies leave precious memories for people. Vivo thinks that self-timer is not only to make people clear, but also to record each person's most beautiful moments. In order to achieve this, vivo engineers verified hundreds of programs according to the studio photo shoot simulation, and made numerous adjustments before finally finding the most suitable fill light effect to make the selfie more beautiful.
Although the X7 series takes pictures, vivo does not specifically emphasize hardware parameters. Instead, it deeply understands and understands the lives and emotions of consumers. We hope that everyone will experience the “illuminate your beauty†through the real experience of the product. Take pictures to retain the beauty of life. “We hope to be able to shoot people in the United States,†said Feng Lei, vice president of vivo. Above the core functional points of the product, attaching emotional value is also the mission of X7.
“We believe that we truly focus on consumer needs and we will condense additional emotional value in the product itself. Consumers will vote for us,†Feng Lei explained. On the basis of ensuring a high level of hardware and software functionality, vivo insists on tailoring the most suitable mobile phones to consumers by observing their actual needs.
Not only exceeds the perceived value, but also the technical strength
On the Tmall platform X7 sales page, in nearly ten thousand user reviews, we can see that the high-frequency words appearing in the comments are “good qualityâ€, “good picturesâ€, “no hot spotsâ€, and “feeling good†"Wait. The so-called "good quality" often points to the quality of the product.
Product Manager Hu Yuhang introduced that in the recent vivo research on users found that mobile phones as consumer electronics products, the quality of products in the consumer purchase standard occupies the third place. Vivo, as a brand that insists on achieving the ultimate in products, is well-intentioned in guaranteeing the quality of mobile phones.
In order to ensure the professional quality of products, vivo has more than 3,000 engineers and testers who specialize in quality control. This test team routinely sets standards that are two or three times higher than industry standards or national standards on many mobile phone test items.
"Our team is only responsible to consumers. Even if the project is delayed, it cannot bring unqualified products to market. Consumer satisfaction is the source of our sense of accomplishment," said a tester of the X7 series of new products. In the drop test, the industry standard only requires six surfaces to drop at a height of 0.5m, while vivo requires a drop at a height of 1 meter and 26 angles. In order to improve the screen's resistance to fall, vivo is also the first sandpaper drop test in the industry, which reduces the risk of broken screens by 30%. For another example, in extreme climate testing, the national standard is -20°C to 30°C, while vivo's test standard extends the temperature range to -40°C to 75°C. Only such rigorous details can ensure that every product provided to the user is perfect.
Whether it is based on fully researching user demand-based product design concepts or excellent quality control capabilities, all this seems to be a good indication of the reasons why vivo products are highly praised by consumers.
In the domestic model released in 2016, the price of 2500-3000 yuan has become the price indicator of the flagship models of domestic brands. Currently, in the price range of 2500-3000, existing high-quality players such as iphone SE, Huawei P9, Xiaomi 5, and Meizu Pro6 have won market recognition for their distinctive designs, powerful hardware configurations, and outstanding performance. With the official launch of the X7 plus, another competitor in the market is in place.
In the face of the fact that the domestic mobile phone market has entered the era of stock competition, users' favorable rates and loyalty have meant that brand recognition has increased, which is self-evident to the high-end market in the mobile phone manufacturers' layout. According to the Chinese mobile terminal big data report released in the previous paragraph, vivo's user retention rate is 33% (after Apple). While the X7 was listed more than a week ago, the user's praise has also endorsed the competitiveness of the vivo X7 series. We believe that vivo X7 Plus can stand firm in the market and continue to write high satisfaction with strength.
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