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The market price of the VR industry has grown from 1.9 billion in early 2016 to an astonishing 20 billion U.S. dollars, and it is expected that it will continue to develop at a very rapid pace for several years. Investors' huge investment in this market has also changed the consumer's consumption direction to a certain extent. Regardless of whether they are using VR products or looking at the VR industry, consumers have a certain tendency. (Text: 17173VR_Murphy)
VR marketing
Marketing activities often take the form of television, posters, or radio. With the rise of the VR industry, the number of VR head shots is increasing every day. It seems that the time has come for marketing on this platform. That being the case, why is there not a lot of companies currently advertising on the VR platform?
One of the biggest and simplest reasons is that this platform does not have enough fixed users. If there aren’t enough fixed users, then spending thousands of dollars on advertising in this area is a loss. In comparison, spending less money can get more user groups on TV.
VR experience - new advertising trends?
As modern consumers like to think that “spiritual†consumption is starting to outweigh material consumption, big companies may have to change their marketing strategy. For example, make a VR video about their company's products. Although the author believes that this possibility is not large, the same, the audience less costly. However, in the next few years, companies such as Sony or HTC, which also have VR industry, may make their own VR advertising videos.
Compared with advertising at the material level, such an approach can better enable younger generations to understand what they want to promote and their impressions are even more profound. After all, an immersive VR experience will definitely give viewers a more intuitive experience than a monotonous picture. In an experiment in 2015, this statement was also affirmed, 72% of the 00 said that the VR experience left them with a deep impression.
The display of ads through VR headlines is in stark contrast to other forms of advertising. Think about it. What kind of way can tourism companies use to maximize the beauty of a tourist location to customers? Compared to a beautiful booklet, an exquisite VR experience allows customers to experience the beauty and humanity of the travel place in a short but real sense. In this way, customers can easily judge that they prefer the kind of travel environment.
Social impact of VR
Another advantage of VR advertising is that players will share these experiences with their family or friends while enjoying their VR experience. The data shows that 81% of users recommend the excellent VR products they have experienced to their friends.
This also shows that the VR advertisements from the side will leave a deeper impression on the customer groups. Although the cost of making VR advertisements is much more than that of an ordinary poster, for complex products or large-scale travel companies, VR advertisements are much stronger than posters in terms of achievement and price.
Impact on users
I believe that VR will not have a huge impact on consumers in a short time, but these ads will be subtle. Over time, I believe that the majority of companies will choose to invest in advertising on the VR platform. The experience that VR brings to users is unforgettable. It is the future of advertising to use this immersive approach to promote their products.
At present, it is thought that large companies like Samsung and IKEA have already tried VR advertisements. I believe that more companies will use VR's vast user base to create VR advertisements to promote themselves. In addition, the use of cheap VR products such as Google's cartons has reduced the use of VR products to a much lower limit. This has given VR ads a greater share of employment.
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