This year's smog season (winter season) is particularly lively. New Internet companies such as hammers and inks have entered the net industry. There are also old Internet brands such as Xiaomi and 352, and new home appliances such as Philips and Panasonic have listed new products. .
In many industries, when Internet brands enter, the competition order is often disrupted, and the empty net industry is no exception. These new Internet air-net brands pose a threat to both traditional air-net brands and themselves. But consumers will benefit more because of the fierce competition, which will make the lower price, higher quality and better user experience appear more and more in the empty net market.
Internet brand with the price "Tucheng"
Three years ago, when the empty net market just entered the critical point of the outbreak, the gross profit margin of some net net products in the industry was as high as 300%. With the introduction of the new net national standard, the low-quality purifiers with huge profits have withdrawn from the market, and the products with high standards and strict requirements have increased. Although the product profit rate is unlikely to be as much as 300%, in all categories of household electrical appliances, the net profit is empty. The rate is still higher than most products. It is precisely because of the high profit margin performance of the empty net industry that more and more manufacturers enter the industry, including Internet brands. The entry of Internet brands directly lowers the price of similar products, forcing traditional empty net brands to face more brutal market competition.
The most representative of the Internet's empty net brand is Xiaomi. The air purifiers introduced by it are divided into two types. One is a medium-purifying product with a CADR value of 300 or more, suitable for a space of about 24 square meters, and another type. It is a product with high purifying performance at medium and high level. Its CADR value is 500, which is suitable for space of about 40 square meters. The CADR value is the most important indicator to measure the purifying performance of the purifier. The higher the value, the higher the purifying ability.
The price of the former type of millet is below 1,000 yuan, while the well-known traditional empty net brand with the same CADR value of 300 or more usually sells for more than 2,000 yuan. The latter type of millet net product, priced at less than 1,500 yuan, is still compared with the traditional empty net brand of the same CADR value, the latter is usually not less than 3,000 yuan. No matter which product, Xiaomi is very competitive in price compared with the traditional air-net brand.
If Xiaomi's purifier is locked in the middle and low-end purification market, then the Internet brands such as 352 and Hammer are locked in the high-performance purification market. The CADR value of the 352 main product is 750, the CADR value of the hammer purifier is 800, and the price of these products is 3,000 yuan. Compared with the traditional empty net brand, the price is generally competitive.
Which internet brand models are worthy of attention?
Recommended products: breathing air purifier
The Breathing Air Purifier features a minimalist design with a rounded, white shape that makes it versatile enough to blend naturally into any scene. With innovative three-side air intake design, it provides greater air volume and faster purification speed. The CADR value of particulate matter is up to 800+m3/h, the CAD value of formaldehyde is 300m3/h, and it takes only 4 minutes to completely clean a room of 25m2. 30 seconds. Particulate matter and formaldehyde CCM are far from the highest grades of P4 and F4.
As the core filter element, the filter element of the breathing air purifier adopts a three-layer structure, and the first layer is an ultra-fine filter dust net, which mainly blocks large particles of pollutants such as hair and sand. The second layer is a HEPA filter up to level 13. Filtering PM2.5, pollen, allergens, second-hand smoke, etc., the single filtration efficiency of particles with a diameter of 0.3 microns or more can reach more than 99.97%. The third layer is an activated carbon filter for removing harmful gases such as formaldehyde and toluene, volatile organic compounds and various odors.
The Breathing Air Purifier is equipped with a laser PM2.5 sensor, temperature sensor, and humidity sensor. The PM 2.5 concentration is displayed on the screen at any time, and the air quality is clear at a glance. APP remote control, simple and convenient. It can also automatically adjust the gear position of the machine according to the analysis of the environment, realize intelligent adjustment, save the environment and save the service life.
Edit Comment: Chang breathing air purifier has a sleek and versatile appearance, with CADR and CCM values ​​far exceeding the national standard. APP remote control, simple and convenient; automatic intelligent adjustment, environmental protection and energy saving. Whether it's purification efficiency, noise handling, or user experience, the Breathing Air Purifier is well balanced.
Product Type: Air Purifier | Solid contaminants: 300 |
Rated power: 98W | |
User rating: 0.0 parameter quotation picture review evaluation forum dealer |
Mall name | Commodity offer | Product configuration | buy |
---|---|---|---|
Suning Online Market | ¥3499 | Breathing (JOSE TRONCO) Air Purifier KJ800G-JT01 Smartphone App Display | Go buy >> |
Jingdong Mall | ¥3499 | Breathing intelligent air purifier particles CADR 800 cubic meters per hour efficient purification more thoroughly KJ800G-JT01 | Go buy >> |
Recommended products: 352 X80C
The 352 X80C air purifier uses a square cylinder with a simple light beige and a medium gray design to highlight the perfect blend of 20 degrees light beige and 50 degrees high gray formation with the home environment. It is not dangerous to use a sleek surface for the child to collide with excessive corners. The center of the top is equipped with a flying saucer-type air quality indicator. The air purifier has a CADR value of 480m3/h and a gaseous pollutant CADR of 380m3/h.
The 352 X80C air purifier uses the ultra-performance German ebmpapset fan to quickly circulate indoor air for rapid purification. This fan has RadiCal's patented centrifugal fan, which provides continuous and stable air volume. It rotates 2,650 times per minute and can output 1180m3 of air per hour. It also provides a five-year warranty, which is safe and reliable.
The biggest selling point of the 352 X80C air purifier is the upgraded filter structure. Most of the filters have been improved. The content of various formula carbon and particle touch media has increased by 3.9KG. The whole machine uses a tower interface to purify through four layers of filter layers. The ground surface can also be efficiently purified to achieve ultra-long-life and large-capacity filter cartridges. It does not need to be replaced frequently, and it is easier to deal with harmful substances such as formaldehyde and PM2.5. The ability to remove formaldehyde is as high as 380m3/h, and the life of formaldehyde CCM filter is also the highest, which is higher than the big brands that are popular in the market.
Edit Comment: 352 X80C air purifier with the previous generation of products in the appearance is not much different, are using tower filter to filter air, ABS environmentally friendly material design. The top center is equipped with a flying saucer type air quality indicator design to let the user know the current air quality, and the remote control operation is simple and convenient. The most special thing is that you can provide hidden gears to automatically switch to de-formaldehyde mode or PM2.5 mode.
Product Type: Air Purifier | Applicable area: 62m2 |
Solid contaminant: 750m3/h | Fan speed setting: Hurry / Auto / Sleep mode |
User rating: 0.0 parameter quotation picture review evaluation forum dealer |
Mall name | Commodity offer | Product configuration | buy |
---|---|---|---|
Jingdong Mall | ¥2199 | 352 air purifier home X80C classic in addition to formaldehyde CADR = 380 cubic meters per hour X80C in addition to formaldehyde version | Go buy >> |
Amazon | ¥2599 | 352 X80C air purifier in addition to formaldehyde, smog PM2.5 decoration preferred area 33-57m2 (supplier direct) | Go buy >> |
to sum up:
The addition of Internet companies means that the air purifier market is bound to intensify competition, and the survival of the fittest is inevitable. But the air purifiers on the market today are already confusing. In the future, we will have to face more air purifiers with Internet tags. How do you choose them? Look at the brand, see the price, or look at the performance. In fact, you may wish to take a look at the Xiaobian recommendation!
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