Since 2016, in the field of smart TVs, the display technology has become the focus of major TV manufacturers. At present, the mid-to-high-end color TV market can basically be divided into two major “gate schoolsâ€: one is a quantum dot, and the other is OLED.
With Samsung launching its QLED light quality sub-destination TV in March, Skyworth also released high-end OLED products in April. As a result, the debate over who is the future of display technology will intensify. At the same time, in the context of rising supply chain prices in the color TV industry and real estate purchase restrictions, for the mid-to-high end market, who will receive quantum dots and OLEDs in the high-end market?
Industry concerns about supply chain prices On April 12th, Skyworth launched a number of new OLED products for the mid- to high-end market in Beijing, including 65-inch Wallpaper wallpapers. At the press conference, Liu Weizhi, CEO of Skyworth Group, stated that in 2016, the entire industry has undergone great changes. In 2017, there are also many uncertainties from the global economy and domestic real estate.
“The most severe domestic policy of limiting real estate in history is a bad thing for our color TV industry. Since the house is an important factor driving the consumption of color TVs, the restriction will curb the consumption of color TVs,†Liu said.
In addition to domestic policies, the price hike in the supply chain has caused the color TV industry to face great challenges. In fact, due to the price increase of upstream panel makers and the increase in the cost of components and labor, it is an indisputable fact that the overall price of the color TV industry has risen. Since the price of color TV LCD panels usually accounts for 50% to 60% of the product's weight, the increase in panel prices will inevitably lead to an overall rise in TV prices.
The reporter learned that from the perspective of the price trend in the past six months, small-size TVs have been affected by this trend and the price increase trend is even fiercer. In comparison, fluctuations and fluctuations in the prices of large-size TVs will be more stable.
Liu Yuzhi said that the entire supply chain in 2016 was like a roller coaster, including the ups and downs of the entire supply chain. By this month, 65-inch panels are still increasing prices, and packaging materials and bulk raw materials are still rising. This is bad news for the color TV industry. Up to half a year, panel prices have risen, which has curbed consumption objectively. “Since the second half of last year, the price increase of some accessory materials in our color TV industry has continued to this day, and the cost of our entire industry continues to rise, but the selling price of terminals cannot continue to rise. All brands and the entire industry are Improve the structure, promote the stability of the entire price in the high-end products, but this is a long-term process."
The three major problems of OLED are concerned. In fact, the current high-end color TV market can basically be divided into two "gate schools", one is Quantum, TCL, Hisense, Samsung, etc. stand in this camp; the other school is OLED, Skyworth, LG, etc. The enterprise is a representative of this camp. Judging from the present pattern of distribution, the two parties can be said to be evenly matched.
Among them, quantum dot television is also divided into two types. One is active light, called electroluminescence, which is QLED; the other is passive light, called photoluminescence, called QD-LCD. Comparing with traditional LCD TVs, the photo quantum dot technology is based on QD-LCD and incorporates new nanocrystalline semiconductor quantum dot materials, further improving the luminous efficiency of backlight sources, and significantly increasing the screen display peak brightness, but still essentially It is a color TV product using LCD technology.
Regarding OLEDs, the concerns of the industry are mainly focused on: life, yield, price, etc. OLED's black field shows better, and flexibility has advantages. The 65-inch Wallpaper Wallpaper TV released this time can be attached to the wall like paper, but the price is as high as 9,999 yuan.
Liu Yuzhi stated that “the cost of OLED products is relatively high, and the middle- and high-end line has been on the go. The most common OLED products are just two times the price of high-end LCDs and three times higher prices. After two to three years of promotion, With the technological breakthrough of ordinary OLED products and the rapid decline in cost, we will speed up the popularization, so from the beginning of this year, we have made some price adjustments for ordinary OLED TVs, the purpose is very simple, so that more consumers can Consumption from our ordinary OLED products.In fact, our 55-inch price after the price is 10,999 yuan, the price of sales from the current point of view, for several weeks a week is three to four times the sales volume is rising."
With regard to the dispute between quantum dots and OLEDs, it may be possible to separate the outcomes at some stage in the future. Just like the debate on plasma and liquid crystals that year, the cost advantage determines the survival. Whoever can increase technology, efficiency, and reduce costs as quickly as possible can be the last to laugh. In that battle, the LCD won.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
With Samsung launching its QLED light quality sub-destination TV in March, Skyworth also released high-end OLED products in April. As a result, the debate over who is the future of display technology will intensify. At the same time, in the context of rising supply chain prices in the color TV industry and real estate purchase restrictions, for the mid-to-high end market, who will receive quantum dots and OLEDs in the high-end market?
“The most severe domestic policy of limiting real estate in history is a bad thing for our color TV industry. Since the house is an important factor driving the consumption of color TVs, the restriction will curb the consumption of color TVs,†Liu said.
In addition to domestic policies, the price hike in the supply chain has caused the color TV industry to face great challenges. In fact, due to the price increase of upstream panel makers and the increase in the cost of components and labor, it is an indisputable fact that the overall price of the color TV industry has risen. Since the price of color TV LCD panels usually accounts for 50% to 60% of the product's weight, the increase in panel prices will inevitably lead to an overall rise in TV prices.
The reporter learned that from the perspective of the price trend in the past six months, small-size TVs have been affected by this trend and the price increase trend is even fiercer. In comparison, fluctuations and fluctuations in the prices of large-size TVs will be more stable.
Liu Yuzhi said that the entire supply chain in 2016 was like a roller coaster, including the ups and downs of the entire supply chain. By this month, 65-inch panels are still increasing prices, and packaging materials and bulk raw materials are still rising. This is bad news for the color TV industry. Up to half a year, panel prices have risen, which has curbed consumption objectively. “Since the second half of last year, the price increase of some accessory materials in our color TV industry has continued to this day, and the cost of our entire industry continues to rise, but the selling price of terminals cannot continue to rise. All brands and the entire industry are Improve the structure, promote the stability of the entire price in the high-end products, but this is a long-term process."
The three major problems of OLED are concerned. In fact, the current high-end color TV market can basically be divided into two "gate schools", one is Quantum, TCL, Hisense, Samsung, etc. stand in this camp; the other school is OLED, Skyworth, LG, etc. The enterprise is a representative of this camp. Judging from the present pattern of distribution, the two parties can be said to be evenly matched.
Among them, quantum dot television is also divided into two types. One is active light, called electroluminescence, which is QLED; the other is passive light, called photoluminescence, called QD-LCD. Comparing with traditional LCD TVs, the photo quantum dot technology is based on QD-LCD and incorporates new nanocrystalline semiconductor quantum dot materials, further improving the luminous efficiency of backlight sources, and significantly increasing the screen display peak brightness, but still essentially It is a color TV product using LCD technology.
Regarding OLEDs, the concerns of the industry are mainly focused on: life, yield, price, etc. OLED's black field shows better, and flexibility has advantages. The 65-inch Wallpaper Wallpaper TV released this time can be attached to the wall like paper, but the price is as high as 9,999 yuan.
Liu Yuzhi stated that “the cost of OLED products is relatively high, and the middle- and high-end line has been on the go. The most common OLED products are just two times the price of high-end LCDs and three times higher prices. After two to three years of promotion, With the technological breakthrough of ordinary OLED products and the rapid decline in cost, we will speed up the popularization, so from the beginning of this year, we have made some price adjustments for ordinary OLED TVs, the purpose is very simple, so that more consumers can Consumption from our ordinary OLED products.In fact, our 55-inch price after the price is 10,999 yuan, the price of sales from the current point of view, for several weeks a week is three to four times the sales volume is rising."
With regard to the dispute between quantum dots and OLEDs, it may be possible to separate the outcomes at some stage in the future. Just like the debate on plasma and liquid crystals that year, the cost advantage determines the survival. Whoever can increase technology, efficiency, and reduce costs as quickly as possible can be the last to laugh. In that battle, the LCD won.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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