Recently, QuestMobile's "Mobile Internet 2017 Spring Report" data shows that China Mobile users have exceeded 1 billion and continue to grow at a minimum growth rate of 10%.
Behind the huge increase in the smartphone market is the continuous improvement of the R&D and manufacturing level of China's mobile phone manufacturers and the gradual improvement of the industry chain. Among the domestic Android phones, only Huawei, Xiaomi, OPPO and vivo have occupied 43.5% of the mobile phone market. This achievement can be achieved in less than a decade, and is inseparable from the improvement of China's smart phone industry chain and technological innovation.
In 2017, in the face of the innovative opportunities and challenges brought by the 5G outlet, whether China's mobile industry can cultivate new international top companies and brands, whether Chinese companies can create new killer applications and explosions is what I have been thinking about recently. problem. We may wish to review the development of 3G/4G and explore what kind of innovation will lead the next decade.
Product Innovation: Industry Legends of Consumer Achievement
If the brand is the value moat of the enterprise, then technological innovation is the lifeblood of the company's survival. In general, technological innovation can be divided into three levels: innovation in products and user experience, innovation in industry applications and solutions, and innovation in core technologies and platforms. Innovation in products and services can be said to be the first threshold for consumers to be willing to pay, and the source of the first bucket of gold for many startups.
Apple has undoubtedly been a legend in terms of innovation in products and user experience. Apple's innovation is based on application innovation, mainly including product innovation based on user interface and new technology adoption; gaining brand loyalty and high-price marketing model innovation through unexpected user experience, and building iTunes and The App Store is a system innovation for content revenue at the core platform system.
To this day, it has to be said that the main drawback of this model based on product innovation is that it is easy to focus on itself and lack the overall situation of achieving others and achieving others. Not to mention that Apple has almost no investment in core cellular technology, can not participate in standard setting, and does not provide standard technology. Recently, Apple’s strong crushing of suppliers and supply chain partners’ “shrinking†has continued to emerge; more importantly, in order to protect its profits, Apple has not hesitated to damage the user experience, closed the WeChat reward, and attracted the App. The ecological circle complains.
One glory and one glory. A common prosperity in the industrial chain is a truly sustainable prosperity, not a company that draws excess profits. Frankly, Apple has become a bit more and more like a design and supply chain management company. Maybe it’s not that Apple has changed. It’s that we have a beautiful misunderstanding about Apple under the aura – it’s great enough, but it’s too strong and overbearing.
The underlying technological innovation: the core force driving the development of the industry
Young people respect the Internet, but most of them don't understand what kind of technological conditions are building the world.
In my eyes, the deep underlying innovation of basic technology and industry solutions can truly change and promote the entire industry chain of the upper, middle and lower reaches of an industry. I have to mention a company that is very different from Apple's innovation model, but every Apple phone has to pay the patent license fee - Qualcomm.
Why does each iPhone pay patencies to Qualcomm? Because Qualcomm invented the core technology of 3G/4G, has the necessary standard patents, and does not have Qualcomm technology, the iPhone cannot be called a smart phone.
How did Qualcomm become a major international patent? The answer is simple, the underlying technology innovations and industry standards.
Qualcomm has invested a lot of R&D resources in the underlying core technology of the communications industry, and has a large team of master-level R&D scientists. More than 20% of annual operating income is invested in research and development, and the cumulative investment in research and development in 2016 will reach $44 billion. At the same time, the “iron triangle†composed of mobile phone manufacturers and operators promoted the construction of the industrial ecosystem and, based on this, promoted the development of the entire mobile Internet industry. After Qualcomm entered China, it was through the patent licensing model to jointly cultivate the smart phone industry chain with Chinese companies. The Qualcomm technology R&D patent + industry standard forward-looking style has created the status of the industry today and greatly promoted the development of the entire industry. Qualcomm not only led the trend in the 3G and 4G eras, but also maintained the momentum of forward-looking innovation in the 5G era.
High-tech innovations undoubtedly require a lot of time, capital, and talent investment. This is an extremely valuable resource in the commercial society. It is really not easy for Qualcomm to carry out the underlying core technology research for decades. However, this innovative model also has a large uncertainty factor, which is not only the huge investment in the early stage, but also depends on the importance and recognition of intellectual property protection by a country and society. In the past, this kind of systemic technology in China was fresh and some people were willing to try. But once it succeeds, what drives and accelerates is the innovation and upgrading of the entire industry and the development of the industry ecosystem.
"Qualcomm does not compete with Chinese mobile phone manufacturers. On the contrary, we share the best technology with these partners and enrich the product line of our partners." This is a sentence that has been deeply touched by many Qualcomm spokespersons. Qualcomm was once a mobile phone manufacturer. Later, because it would form a competitive relationship with other mobile phone manufacturers, it finally chose to abandon the mobile phone business and share the patents to make the partners' products more differentiated and competitive.
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