This year's color TV market is extremely difficult to tread. The aftermath of the panel price hike is still dull, and it has always been liked to push the capital operation to converge. The trend of high-end transformation of the entire consumer industry has made many Internet TVs hesitate. The perseverance of the price war almost soaked all brands in the quagmire. All this seems to indicate that the parabolic model of the color TV industry is continuing to show up. The bubble in the stock market's implication is bound to suffer a harvest in the face of such a depressed market. 
In the sales season just past the May Day, the color TV sets that should have been sold in large quantities did not have enough sales. During the May 1st period, the overall sales volume of the domestic market was 1.76 million units, a year-on-year drop of 13%; sales of 6.4 billion yuan, a decrease of 2.5%.
Let's take a look at the performance of the A-share four TV companies in the first quarter. Sichuan Changhong's net profit attributable to the parent company was 32.98 million yuan, a year-on-year decrease of 84.7%; Hisense’s net profit attributable to the shareholders of the listed company was 269 million yuan, a year-on-year decrease of 49.53%; however, the net profit of the TCL Corporation was 447,819,900 yuan, a year-on-year increase of 71.86%. ; Shenzhen Konka A net profit of 26,245,400 yuan, an increase of 211.35%.
As a stock market, color TV is extremely slow to update. How can we shake such a market? The means of the Internet TV brand is to make every effort to create a variety of "gimmicks," shifting the big issue of hardware manufacturing to content and software. However, throughout history, it is not difficult to see that so far no hardware-manufactured company has made a fortune in software.
Even Apple, the most profitable apple in the world, has the highest percentage of hardware profits.
How does Internet TV face such a market rule? What is the effect of struggling to solve everything? From the second half of last year, the cost of small and medium-size panels of about 40 inches has risen by 100%, and the maximum cost of large-size panels of about 60 inches has risen by 30%. The overall average size of each segment increased by 40%.
And when the original Internet TV with a price of 999 yuan was forced to rise to 2,099 yuan, when the charge for Internet TV content evolved into a turn-on-and-turn advertisement, it would be attractive.
Its attraction comes only from the so-called artificial intelligence, the so-called VR, the so-called remote control? The so-called games, K songs, online shopping? These are really pain points that the TV can solve well? Even playing 60fps, 4K, HEVC, 10bit video must be Caton TV, even with the player can not decode the TV MKV, to tell consumers that it can shop? It is simply a cart before the horse.
Perhaps the greatest attraction is to follow the stories and bring the stock market's N daily limit to follow suit. However, after such a bubble, the stock market plummeted, and the leader was forced to perform multiple share pledges.
In the more than 20 years of hardships, local traditional TV manufacturers have driven away Japanese and South Korean companies by virtue of price wars and marketing wars. After so much hardship, he has long practiced armor. Nowadays, the marketing gimmicks of Internet companies are just a few fragments written by traditional TV manufacturers.
With the return of capital markets to rationality, the "burn money" bubble has gradually begun to burst in 2017. Internet TV, which is hailed as the next outlet, still has a long way to go.
On the other hand, the large-screen value of Internet TV on the battlefield has also become precarious. Our time has been extremely fragmented. In order to trap users' time on smart TVs, it is time to compete for users with mobile devices, PCs, movie theaters, KTVs, and game consoles. These methods, which are hailed as new business models by Internet TV, actually have better alternatives and better ways of experiencing. Please do not worry about Dior's heart and do UNIQLO's business.
Last year, there were large-scale sports events such as the European Cup, the America's Cup and the Olympic Games to stimulate the sales of color TV sets. Internet TV manufacturers also purchased a large number of sports events with live broadcasts and on-demand copyrights.
Last year's real estate market also followed 2013, real estate transaction area and turnover both hit a new high. The prosperity of the real estate industry has also driven the rapid growth of the entire home appliance industry.
However, in 2017, all these great environments that existed have disappeared. The bubble rolled up by Internet TV will soon show its shape, and the color TV industry will also undergo a new round of reshuffle. The new growth space of the industry still needs more stimulating and deeper exploration.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Picture from Ove Cloud
Of course, the first one is a microcosm of miniatures. Looking at the first quarter of 2017, China's color TV market shipped 11.69 million units, a year-on-year decrease of 14%. In the first quarter of this year, the retail sales of Chinese TVs decreased by 12.5% ​​year-on-year, and retail sales also fell by 6% year-on-year. Let's take a look at the performance of the A-share four TV companies in the first quarter. Sichuan Changhong's net profit attributable to the parent company was 32.98 million yuan, a year-on-year decrease of 84.7%; Hisense’s net profit attributable to the shareholders of the listed company was 269 million yuan, a year-on-year decrease of 49.53%; however, the net profit of the TCL Corporation was 447,819,900 yuan, a year-on-year increase of 71.86%. ; Shenzhen Konka A net profit of 26,245,400 yuan, an increase of 211.35%.
Picture from Ove Cloud
It was influenced by the “three highs and one low†in the fourth quarter of last year with high growth and high inventory, high machine cost, and low market demand. Although there are some interesting differentiations between different brands, the overall situation is still declining. As a stock market, color TV is extremely slow to update. How can we shake such a market? The means of the Internet TV brand is to make every effort to create a variety of "gimmicks," shifting the big issue of hardware manufacturing to content and software. However, throughout history, it is not difficult to see that so far no hardware-manufactured company has made a fortune in software.
How does Internet TV face such a market rule? What is the effect of struggling to solve everything? From the second half of last year, the cost of small and medium-size panels of about 40 inches has risen by 100%, and the maximum cost of large-size panels of about 60 inches has risen by 30%. The overall average size of each segment increased by 40%.
Picture source Yikang
What kind of disaster is this low-price Internet TV? It is that the total number of realizing these Internet TVs that can be realized through content operations, VIP charges, advertising placements, etc., may not be as high as the panel's rise. It can be imagined that, in the case of limited market share, it is not foolish to talk about the business model of content operations. And when the original Internet TV with a price of 999 yuan was forced to rise to 2,099 yuan, when the charge for Internet TV content evolved into a turn-on-and-turn advertisement, it would be attractive.
Perhaps the greatest attraction is to follow the stories and bring the stock market's N daily limit to follow suit. However, after such a bubble, the stock market plummeted, and the leader was forced to perform multiple share pledges.
With the return of capital markets to rationality, the "burn money" bubble has gradually begun to burst in 2017. Internet TV, which is hailed as the next outlet, still has a long way to go.
Last year, there were large-scale sports events such as the European Cup, the America's Cup and the Olympic Games to stimulate the sales of color TV sets. Internet TV manufacturers also purchased a large number of sports events with live broadcasts and on-demand copyrights.
Last year's real estate market also followed 2013, real estate transaction area and turnover both hit a new high. The prosperity of the real estate industry has also driven the rapid growth of the entire home appliance industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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