The color TV industry generally believes that the ceiling of the domestic color TV market is 50 million units. As early as 2016, the domestic color TV retail volume has exceeded the ceiling, and the consumer market in 2017 was overdrawn in advance. At the same time, it was affected by the price increase of the upstream industry chain. The color TV market will continue to be sluggish and overall growth will be weak. There are still new brand spoilers, especially the participation of Internet brands in recent years, which has caused the average profit of the color TV industry to be seriously lowered.
In this context, the upgrading, upgrading and transformation of the color TV market needs new impetus, or a new growth point is needed to stimulate consumption. The smart TVs with the main concept of VR and AR began to emerge in the color TV market. Unfortunately, there was no splash of water, and the VR/AR boom gradually disappeared by consumers.
Artificial intelligence becomes a breakthrough point
In Google's artificial intelligence AlphaGo defeated the world's Go champion, Korean Li Shishi, let the general public first contact and understand the artificial intelligence deep learning, at the same time, Internet TV companies in order to get rid of this downturn, began to force the field of artificial intelligence The simple point of saying is the voice interaction on TV.
Many consumers will think that it is a cold meal. After all, "voice interaction" is not a new concept. Voice interaction has become a standard for mobile phones. Why has it become a highlight of the black technology version on TV? Coincidentally, every spring TV show of all TV manufacturers has focused on the intelligent voice technology of their own TV. Is the "concept" still playing with new tricks? Can intelligent voice technology be developed on the smart TV, and inject a dose of aphrodisiac into the entire color TV market?
TV manufacturers have their own tricks
Micro Whale: launched the micro-whale smart voice TV 2.0 high-end products drunk thin A series, and announced that the micro whale full line products will also enter the 2.0 era. It has cooperated with Keda Xunfei and the Massachusetts Institute of Technology Media Lab, Microsoft, etc. in voice remote control, multimedia interaction field, face recognition and other aspects.
Storm: After AR TV, try the AI ​​assistant "storm big ears" user voice to ask questions "storm big ears", can quickly get relevant information on the network, effectively help users solve doubts, provide users with voice shopping, life Encyclopedia, people's questions, scientific computing and other artificial intelligence services, followed by the announcement of the 2018 million artificial intelligence strategic cooperation with the University of Science and Technology to serve the new million artificial intelligence assistant-level TV products. It can realize responses such as streaming, listening to people, deep understanding of context, multi-round dialogue and so on. It can also intelligently recommend the content layout of the AI ​​stream for content that is of interest to the user.
TCL: At the press conference, TCL highlighted the artificial intelligence assistant “small Tâ€, which has three characteristics of perception, cognition, service and learning. The "small T" is the crystallization of TCL Group and Tencent and Ali in data communication on artificial intelligence and cloud services to achieve resource sharing. The user can directly issue a voice command in any state, and after receiving the voice recognition command, the television can jump and present the content in any scene.
Changhong: Launched the AI ​​Center, a TV-centric artificial intelligence platform, with far-field voice and voiceprint recognition technology, which breakthroughs the mobile phone and remote control, directly interacts with users, and builds up with the cloud computing platform. The unique voiceprint database of each family member enables fast and accurate identification of family members in a home application environment with a recognition rate of over 90%.
Hisense: Domestic giants can't be absent naturally. Its VIDAA AI system not only integrates the self-developed semantic engine, but also accurately recognizes the voice, understands the semantics, and introduces the image interaction technology into the TV for the first time. The full scene voice interaction opens up all the interactive support of the 34 major life scenes under the VIDAA AI platform, and supports the six dialects of Mandarin, Cantonese, Sichuan dialect, Hunan dialect, Shanghai dialect and Minnan dialect. At the same time, it is possible to identify up to 33 person relationships.
Every TV manufacturer emphasizes that the awareness of intelligent voice interaction has risen to a new level. In addition to its own capital investment, it is backed by a team of scientific and technological strengths, working closely with many well-known voice technologies and artificial intelligence platforms. But looking at the product's copywriting propaganda, it gives people a movie-like sci-fi scene. However, it is still too early to say that the development of intelligent voice technology in the color TV market is mature.
Semantic analysis is the key
Due to environmental disturbances, such as local dialects, background noise, and differences in speech rate, the recognition rate of speech will decrease, and these are only fur, only staying at the level of “speech recognitionâ€, the TV passes the user's voice. Identification, based on the database to automatically search for the "keywords" given by the user, the title, play, which is far from the real artificial intelligence.
The most important aspect of artificial intelligence is the understanding of semantics. For example, the user said "a love film", "hot action movie", "Hong Kong director's movie", "Hollywood blockbuster" and other vague statements on the TV. The TV set is based on the user's gender, hobbies, usual on-demand tendency, etc. Features for intelligent analysis and accurate recommendations, several levels higher than "speech recognition", can be called artificial intelligence TV.
Real artificial intelligence TV should have natural dialogue, retrieval platform, data growth, through accurate and mature intelligent voice control, TV large screen display and induction, so that users get a more convenient, overall intelligent life experience, which requires a huge voice, semantic lexicon As a back-end support, artificial intelligence TVs can achieve deep learning and personalized recommendation. They have the three abilities of cognition, decision-making and feedback. In addition to responding quickly to the execution of user commands, they also help users think.
Artificial intelligence can be expected in the future
Excellent speech recognition technology is only the beginning of artificial intelligence, and it is fundamental to solve the actual problem of users in the family scene. Under the integration and promotion of artificial intelligence technology, combined with cloud computing, big data, Internet of Things and other industries, the TV's self-learning, self-evolving, self-upgrading functions are more powerful, when intelligently answering questions, analyzing problems, and intelligently classifying recommendations. It is smarter, more knowledgeable, and more proactive in providing services to users and meeting individual needs, making it the most critical hub in smart home systems.
Voice interaction is the most direct communication method. When smart voice interaction is matured on TV, it also accelerates the concept of smart home appliance interconnection, helping users to seamlessly connect the terminal devices in the home, allowing users to easily control home appliances or at any time. Weather, news and other information. When you are watching TV, if there is a call, the TV will automatically lower the volume after the call is connected; or if someone presses the doorbell, the voice software will remind you in real time and turn on the video mode to chat. The maturity of artificial intelligence can maximize the “simplification†of your life. And it's all happening, starting with artificial intelligence TV.
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