Baidu vigorously bets artificial intelligence and there is no way to go.

After the Baidu Developer Conference on July 5, Baidu's market value rose to 63.838 billion US dollars, and Jingdong opened more than 7 billion US dollars, maintaining the position of the "BAT" team. Raising the artificial intelligence banner above the head, it has given up a new imagination space for Baidu, and this is just the terminal of challenge. "The law of the scientific and technological community is like this. A technology from invention to maturity is 3 to 5 years, 5 to 8 years. This is normal. And a technology matures to commercial maturity and it takes 3 to 5 years, 5 to 8 In the year, even a period of 10 years is a historical cycle." Lin Jianhui clearly knows that the time to wait for maturity is the most difficult. "The pressure from funds, from the pressure of technology, and even from the public and employees confidence in himself. This is the most difficult thing." This middle- and high-level leader who was considered to be the most brilliant period of the PC Internet and has been playing Baidu for more than five years hopes that the old club can survive this pass.

Baidu vigorously bets artificial intelligence and there is no way to go.

The contradiction between the slow increase in corporate income and the high investment in the AI ​​field has begun to emerge. At the beginning of 2013, Baidu set up a deep learning laboratory, which became the symbol of layout artificial intelligence. In the same year, Baidu’s investment in research and development increased by 78.2% from the previous year to 4.107 billion. In just two years, Baidu’s spending on research and development has climbed to more than 10 billion yuan. Baidu’s 2016 net profit was only one-third of the previous year, 11.632 billion yuan.

Baidu entered revenue growth in 2016, and it experienced negative growth for the first time in the third quarter. The price-earnings ratio of 11-13 in the first three quarters also became the lowest in history. In the 10 years from 2005 to 2015, Baidu's price-earnings ratio was between 18-954.

Baidu, who was in a downturn, encountered Jingdong at this time. In the market value competition in late June this year, it was twice. On June 23, Baidu, which had a market value of $61.5 billion, was only ahead of Jingdong with a US$600 million advantage. The media person Lei Jianping even prepared a draft of Jingdong beyond Baidu, only waiting for the results. At this time, the value of Alibaba and Tencent in the "BAT" team has already exceeded 300 billion US dollars. Tencent's first quarter net profit was 14.476 billion yuan, even higher than Baidu's 2016 full year net profit.

On the one hand, Jingdong’s pursuit of chasing, and on the other hand, it was a large distance that was accelerated by the “AT”. Baidu’s situation on the track was awkward, and the sound of singing in the stands was one after another.

Transformation is a huge price, and Li Yanhong has long known. In addition to being officially providing search services in September 2001, which was the first transformation, Baidu also experienced two transitions from PC Internet to mobile Internet and Internet+ in 2013 and 2015 respectively.

"So what did you pay? In the two years, the net profit fell from 53% to 29%. In order to adapt to this change, Baidu's single business has also become three independent business groups, and there are also emerging businesses and search. Business, under the layout line, I have talked about tens of billions of glutinous rice more than a month ago...not only the increase in market expenses and operating expenses, but also the increasing investment in technology. It is higher than the growth rate of income." Li Yanhong gave a speech at the first "Internet + Retail" Zijin Summit held in 2015. The title is called "The Cost of Transformation."

In response to the underlying technological innovations in the transition, Baidu’s price is not so much.

From the beginning of the year to the beginning of July, Lei Jianping, a media person who has been dealing with Baidu for 10 years, published nearly 70 articles about Baidu published on his own media platform, except for the new action and market value ranking of artificial intelligence that is not parked. In addition to the competition, Baidu’s internal high-level adjustments are frequent. Lei Jianping found that the growth of the business of large companies has stagnated, and internal conflicts have intensified, accompanied by high-level turmoil.

Li Yanhong's wife, Ma Dongmin, returned to Baidu in January to serve as special assistant to the chairman, responsible for investment, human resources and market public relations. Subsequently, former Microsoft Global Executive Vice President Lu Qi airdrop Baidu, as the group president and chief operating officer (COO), one person below 10,000 people, directly reported to Li Yanhong, became the most important strategy listed in Baidu in the next 10 years The helm of the artificial intelligence in the direction was also regarded by Li Yanhong as "a key step in the transformation." In March, Lu Qi was the general manager of the Intelligent Driving Business Group (IDG), which was formed by the Automated Driving Division (L4), the Smart Vehicle Division (L3) and the Car Life etc.

But in the next two months, Baidu’s high-level whirlwind. Wu Enda, the chief scientist who led the artificial intelligence technology team, and Wang Jin, the senior vice president of the unmanned business unit, announced his departure in March. Zeng Liang, former vice president of the company and general manager of Baidu Demi, was dismissed for violating discipline. In April and May, Lu Jinbin, the vice president of the same name who was responsible for Baidu's financial risk control, Chen Jinhui, vice president of Baidu's takeaway, Zhang Zhenghua, general manager of Baidu Baifubao, and Lu Fubin, senior vice president of Bailu. Chief Financial Officer Li Wei and Vice President of Strategy Jin Yu were transferred to Baidu Capital Partners.

AI is like a gamble that Baidu has placed. "Towards AI, he just wants to make this kind of leap-forward development. In fact, the risk is the biggest." Lin Jianhui, who was a middle-level Baidu, felt that Li Yanhong’s big bet was not The road is OK. "You have missed a wave. You can only gamble in the next wave. You are now chasing people to do e-commerce, chasing people to socialize, chasing people to play games, no play."

The wave that Lin Jianhui missed in the mouth is the mobile Internet that emerged around 2012. The old PC overlord missed the mobile "entry", and when the opportunity to stand up was gradually gone, Baidu's pace began to become flustered. When the mobile app distribution platform and the O2O market were exhausted, Baidu acquired 91 mobile assistants for $1.9 billion in July 2013 and 20 billion baht to enter the market in 2015. The result was that at the end of 2014, the pre-installation cooperation between several mobile phone manufacturers and Baidu mobile assistants was not actively renewed; Baidu's third-quarter transaction service business operation loss was 5.88 billion yuan, and the business will be operating profit in the fourth quarter. The rate is pulled down by 32%. Bai Yan employee Li Yanlian, who joined the company in 2015, did not get the year-end award base. This year, Baidu’s first-quarter earnings report no longer has data on glutinous rice and Baidu take-out. In August, Baidu’s take-out sold itself to a hungry, and became a wholly-owned subsidiary of its former competitors.

Li Yanhong also confessed to the media because he was so conservative about the mobile Internet that he missed the opportunity. "Because I think the speed of the Internet is very slow. The screen of the mobile phone is very expensive. I am thinking about these bad things." The popularity has accelerated the changing behavior of the audience, Baidu was forced to transform. "In the two years of 2013 and 2014, I was thinking every day. I was really finished. I was eliminated by the mobile Internet." Li Yanhong did not hide the panic after the tide fell.

Lin Jianhui believes that "Baidu's mistake is actually inevitable" because "the giant turned slowly."

Baidu vigorously bets artificial intelligence and there is no way to go.

At the Baidu annual meeting in early 2012, Li Yanhong said that the total number of employees in Baidu is close to 15,000. Now Baidu has more than 40,000 employees.

In 2012, when Qian Jin joined the company, the number of workers was more than 50,000. By the time Li Yan entered Baidu in 2015, the job number was already 130,000. Baidu is like a giant who is very blessed, and his body is bloated and he walks and wobbles. The rapid expansion and mobility of personnel led to the diluting of corporate culture and team positioning, and the organizational structure in the middle was also chaotic. "The overall planning of this direction has not been able to be directly conveyed from the top." Qian Qian was once a leader under the Baidu sales system. The most felt is that the direction of the upper adjustment has not yet been conveyed to the bottom, and it has changed other direction.

If the soldiers don't know, they will not know the soldiers. "Every level of people thinks that things are different in their minds, so this person will definitely be a curse when they walk." Qian Wei told the "People" reporter.

Lin Jianhui thinks that Baidu may be eager to seek a sense of identity. Around 2008, in the process of staff expansion, Baidu introduced a batch of management from foreign companies. Li Yanhong once told the media that he emphasized the diversity of the management background. Because he can give full play to the strengths of different people, everyone learns from each other's strengths. What is not good is the difficulty in unifying the cultural values.

These "brains" are regarded by Lin Jianhui as "office political animals", "everyone who writes PPT every day" or writes an email to the boss. The efficiency of work has dropped dramatically. "In the early days, everyone might meet in the bathroom. Two or three sentences can solve a problem and make a decision. Then you may have a meeting later, you will not come in a week." After the appointment, I found out. It turned out that the meeting that could be completed in 20 minutes can not be completed in an hour. "You spent 40 minutes explaining to the brains what we are talking about." This is far from the style of Lin Jianhui's short and fast work.

In 2014, Zhang Yaqin, former senior vice president of Microsoft, switched to Baidu as president. At the Boao Forum for Asia, which opened in March this year, when Zhang Yaqin talked about corporate innovation, he said that the middle layer is the biggest obstacle, because "the middle layer generally prefers to keep it now," or convince him or bypass him. "I am at the company." There are many times when you want to bypass the middle layer to find real innovation."

The contradiction between Baidu’s internal and senior levels has intensified. Between 2015 and 2016, Qian Wei heard about at least three incidents of middle and senior leadership. "It is the distribution of work performance. The middle level thinks that this high-level squad will not. The high-level thinks that the middle-level dissatisfied with him. He went to the big boss and went to the big boss. Then the big boss took the table and put both people off. In Qian Qian’s opinion, it is ridiculous to have such things happen together.

Both Lin Jianhui and Qian Wei felt that the influx of a large number of outsiders and "political animals" had dispelled the cultural atmosphere in which Baidu had been rallying, and that large enterprises were breeding inside the giants. "The organization is bloated, people are overstaffed, and there is a group of mixed people who are doing things at the boss's preference. This is the most terrible." Both said that they wanted to do things, so they chose to leave internal politicization more and more serious. Baidu.

On the keenness of "political animals," Li Yanhong seems to have already noticed something. In the internal letter of 2012, Li Yanhong began to "call the wolf", hoping to eliminate "good background, fluent English, stable income, believe that work is only part of life, not enterprising, the pursuit of personal comfort is all" The petty bourgeoisie group, "otherwise our big ship will be dragged down."

At the Baidu Summer Party in August this summer, Li Yanhong once again mentioned Baidu's corporate culture, and used the words "Qing Qing Qi Zheng" to interpret "simple and dependable". "The concept of the supremacy of the user is that the wind is clear and positive; if the victory is a toast, the defeat will be saved, that is, the wind will be clean and tidy; not only the wind, but also the wind and the air; the voice is not around the bend, it is the wind and the air is positive. The company has no politics, it is the wind and the air is positive..." Lin Jianhui felt that Li Yanhong realized that Baidu was still "unclear and unhealthy."

Behind the expansion of the scale of employees is Baidu's rapid development in the PC Internet era.

From September 2001, it broke with all portals that provided search technology, and officially provided independent search services. It took only three years for Baidu to occupy the first place in the domestic search engine market. In 2004, Baidu search engine accounted for 33.1% of the market share, higher than the second Yahoo China and the third Google China 2.9% and 10.7%. Since then, Baidu’s market share has been rising all the time, and it has always maintained its dominant position in domestic search engines.

In August 2005, Baidu was listed on NASDAQ. The trial and error phase of the Internet has passed, and Baidu's listing has just become a historical node for the realization of large-scale traffic in the Internet industry. Lin Jianhui joined Baidu at this time to lead the team to compete for market share. "Everyone has a high level of heart and a strong corporate culture. There are a group of young, energetic and intelligent people who are dedicated to doing things well." Lin Jianhui told the "People" reporter that he felt that Baidu at that time was like a high-speed train, running with all the resources, "the best time in the PC Internet era."

When he contacted Baidu in 2007, media reporter Lei Jianping’s report also focused on new products released by Baidu. According to statistics, in the four years after the listing, Baidu has launched 21 product lines, of which seven or eight products have over 100 million users. In the PC era, which is based on search engines, a lot of profits have also slipped into Baidu's pocket through search engine bidding rankings.

In 2010, Google withdrew from China, and Baidu, a search engine field, was the only one with a monopoly. In March of the following year, Baidu's market value reached 46.07 billion US dollars, the first to exceed Tencent, becoming the number one company in China's Internet market value. Then, the rise of the mobile Internet forced Baidu to make a big splash in the wireless and O2O fields, and the acquisition of 91 assistants and glutinous rice and other companies, the size of the staff also increased upwards at this time.

In the era of the PC king, Baidu put all its resources into the search engine, and it quickly rose from focus and singleness, and the decline began. When a company's business is single, it is easy to become an authoritarian body, forming a decision-making mechanism of "what is a big Boss has the final say." "A company is big, it will be overstaffed. These political animals are very sensitive, then I The information presented to you may be processed. I am talking about what you love to listen to. You will not know the true situation of this company slowly." Lin Jianhui thinks that the world is very interesting. The defeat is also Xiao He." "Because your attention is not focused on anything else, let alone be white, you can't afford anything about anything." Lin Jianhui found that Baidu in the face of mobile Internet, like Kodak when faced with digital cameras.

Baidu vigorously bets artificial intelligence and there is no way to go.

Google used to be Baidu's most powerful competitor in China. In 2002, Li Yanhong's "Lightning Plan" blocked Google and asked the 15 members of the program to "make the Baidu engine fully technically compete with Google in 9 months, and some indicators will lead Google"... and issued a plan. After the completion of Baidu's daily visit page (Pageview) is 10 times more than the original, the daily download database content is 30% more than Google, the page response speed is as fast as Google, the content update frequency is more than Google's command.

In December of that year, the "Lightning Plan" was successfully announced. In 2003, Baidu search engine was second only to Google, ranking second in China. In the following year, it topped the domestic search engine market share and maintained its leading position.

The benign competition formed by the mutual pressure maintains the relative stability of the domestic Internet environment.

But in January 2010, Google suddenly said that it would withdraw from China. When the news came out, Lei Jianping was working early, the first reaction was that "following to buy Baidu (stock), you can earn a lot." Sure enough, from January to March officially quit, Baidu's share price from each The stock of 386 US dollars rose to around 580 US dollars per share, rising more than 50%, even surpassing Google, setting a record high of 628.5 US dollars per share. The market value also rose to the top of the Chinese Internet in the following year.

The balance of the Internet instantly tilts to the end of Baidu. At that time, Baidu’s profit model was based on the company’s search engine service, web page bidding and advertising. After Google quit, some portals switched to Baidu. Hong Kong tycoon Li Ka-shing’s TOM Group’s mainland China Internet subsidiary also changed Baidu’s search service.

Lei Jianping feels that Baidu is lying in a state of making money for a long time, because Baidu has almost monopolized the traffic portal of the PC era. "Every website does not dare to offend Baidu." Just like the rumors, "the strongest media is Baidu."

Baidu’s "doing evil" also started from this time. Lin Jianhui told the "People" reporter that this is the inevitable result of commercial competition. "When there is no equal opponent, it will produce the leader's so-called, use Google's logic, that is, the monopolist's evil."

Qian Qian feels that some departments have begun to disrespect the basic essence of business - once a project, the back-end team privately changed the customer's logo during the online process. "In terms of marketing, every customer's logo can't be changed." Qian Wei doesn't know what the specific consideration is, but the result is constantly receiving complaints from customers and even legal letters. The team had to ask the client for forgiveness, and many of the projects were postponed. "This is a day's worth of money, only one day and a half, two days."

Lei Jianping found that Baidu was too indulgent in business, and this also led to the occurrence of blood friends, selling and Wei Zexi incidents.

Baidu began to be criticized. Li Yanhong explained in an interview with Caijing magazine that an important reason for "blackening" was that Baidu search was neglected in the past decade, and did not provide users with a truly innovative new product and surprises. "We may be relatively conservative." An important factor that keeps Baidu conservative is that Baidu has maintained a rapid growth in profits. "Baidu Fengchao accounts for more than 90% of Baidu's revenue." Wang Yao, who works at Baidu and is close to the Fengchao team, told the "People" reporter.

The Baidu Phoenix Nest system was launched in 2009 and is a search engine marketing platform upgraded in the bidding ranking mechanism. The following year, Baidu's net profit reached 3.525 billion, an increase of 137.4% year-on-year, the highest in history. Wang Yao said that Li Yanhong once divided the world business into two types: one is a business with a profit higher than 50%, and the other is a business with a low profit.

"Look at the manufacturing industry, for example, 2%, 3% of profits, but Fengchao's profits are 50% to 60%, or even more than 60%, and this is after deducting R&D costs and various market costs. Wang Yao remembers that Li Yanhong once said at the meeting that there is still a business in the world that can do it, that is, selling white powder. "That is to say that this business is so good that when you see other businesses, you feel that this thing is too hard, I don't want to do it."

Qian Qian felt that Baidu had been immersed in his greatness and lost some vigilance. So when the mobile Internet was in full swing, Li Yanhong described it as "drinking" at the 2012 Baidu Alliance Summit. "It is very exciting, but very "Danger." He thinks this is like a crazy bubble in the PC Internet around 2000. "No money can be earned, but it is easy to get venture capital and it is easy to get listed."

The value of mobile Internet advertising is not as large as PC Internet; the advantage of e-commerce on mobile Internet is not as good as PC; the source of revenue of games is large-scale client games, and only lightweight games can be installed on mobile phones... "All this makes Making money in the mobile Internet era is a big challenge." Li Yanhong said at the 2012 Baidu Alliance Summit.

"Like Kodak's reaction to digital cameras, this is a fateful thing. When you have an absolute king in the film market, you see that digital camera, you will think it is awkward, it can bring Film? No, I can't do it. You will instinctively pick a lot of digital cameras." Lin Jianhui believes that Li Yanhong's reaction is beyond reproach. "It is very difficult for a person to make his own life." The inevitable reaction and result of a company's monopoly position - low efficiency, no innovation, big business illness, "this ancient and modern China and foreign countries can not be outside," Lin Jianhui said.

Lin Jianhui felt that it was also an accidental exit from the opponent, which made Baidu lose the motivation to run all the way. "In his opinion, the PC Internet is far from over, but who thinks it is coming so fast."

In 2011, data released by Ai Media Consulting showed that the total number of domestic mobile phone users reached 930 million, and the number of mobile Internet users has exceeded 390 million. The DCCI Internet Data Center predicts that by 2013, China’s mobile Internet users will reach 720 million, mobile Internet users. Will surpass computer netizens.

Various vendors are competing to seize the development of the App distribution platform, but Baidu judges that mobile search will become an important channel for acquiring App. Therefore, when Tencent, Alibaba, 360 and third-party platform innovations of various App distribution platforms went online in 2011, Baidu did not move until July 2013, when it rushed for $1.9 billion to acquire 91 mobile assistants, but the trend has gone.

In the entrance to seize the mobile Internet, Baidu lags behind, and then includes the wholly-owned acquisition of glutinous rice, and the actions to advance into the O2O and other fields are regarded as a series of chain reactions caused by the fluster that Li Yanhong cannot cover.

Qian Qian remembers that the core work in 2012 and 2013 has already promoted the revenue and product coverage of mobile search. "At that time, Baidu thought a lot of methods. For example, in the process of placing, there must be a certain percentage of advertisements. It is consumed on the mobile side, and so on." But this did not reverse Baidu's decline in the mobile Internet.

As the top leader of China's Internet market capitalization, Li Yanhong is undoubtedly wise, but he does not understand the decision made by the mobile Internet wave. "(Baidu) the leader of this group, their group has thoughts. There is no effective combination, whether it is more focused on internal rights competition or more on external Baidu's competition for the whole environment, I think it needs to be considered."

Baidu vigorously bets artificial intelligence and there is no way to go.

Baidu vigorously bets artificial intelligence and there is no way to go.

Baidu's mobile internet products

Zhang Yuan’s cognition of Li Yanhong is curvilinear.

In 2002, "Lightning Plan", Zhang Yuan was one of the main engineers. He saw Li Yanhong's iron fist and wisdom at that time. Lei Ming was the person in charge of the project, but when the project was halfway through, due to the dissatisfaction with the schedule and management methods, Li Yanhong personally supervised the supervisor. The things and reasons for doing it every week must be reported to Li Yanhong, and the operation cycle is often hard-compressed. "Then you may say that I spent 5 days, I can change the problem I found, he said no, 2 days. Changed." Zhang Yuan and his colleagues are almost driven to go crazy, and even live in the company every day. "Li Yanhong said No life."

An engineer fell into his emotional trap under pressure. When the meeting said that the technical plan did not agree, he was expelled from Li Yanhong. Zhang Yuan felt that they were even less respected and even brewed a strike. After listening to the news, Li Yanhong quickly rushed to the company to appease and explained why it would put so much pressure on him. "It is extremely powerful to talk about Google Chinese competition. If you don't do well, the company will have no prospects. The time of the Internet is extremely valuable. Ah, I might not have missed that vent." Zhang Yuan said that Li Yanhong was right.

The strike was not implemented, the "Lightning Plan" was successfully completed, and Baidu's approval exceeded Baidu in blind testing. "We have all been shocked. We don't believe this in our own technology. We all think that we can't search for results than Google. Ok." Zhang Yuan’s sudden emergence of a sense of admiration for Li Yanhong, "very admired."

However, after the listing in 2005, with the expansion of the company's scale, Zhang Yuan became more and more disgusted with Li Yanhong and his management mechanism. "For a time, everyone worships Google. What does not do evil geeks, and 20% of free working hours, many of these things, we are tickle." But Li Yanhong feels that this management method It is not right. Supervision, restrictions, processes, rules... Li Yanhong tries to evade all the ways that may be infiltrated by human feelings. It is like a pure business transaction with employees. I will give you money and you will do things for me. "If people don't know people and don't know, there is no value in him. Maybe he is also wary and against this kind of thing, and he has to find a way to eliminate this kind of person." This is exactly the opposite of Zhang Yuan's philosophy.

Zhang Yuan thinks that Li Yanhong does not trust everything. The proposed plan will always be questioned in the opposite direction. The departments will supervise and fight each other. "The art of the emperor, or the feeling of inciting the masses to fight the masses." Zhang Yuan hates this mistrust. The atmosphere finally chose to leave.

The netizens who have worked in Baidu have made comments, saying that Baidu’s internal competition is even more intense than external competition. Qian Wei told the "People" reporter that because of the internal propaganda of Baidu, there are often N kinds of crossovers and competitions of N teams in functions and matters, in order to seek the best products and teams that will eventually kill.

In Baidu's core search field, different new products are launched every day, but it is ridiculous that "it is possible that these new products will not be known to people inside." Qian said that as long as the team gets permission, the product will be launched directly. However, some product styles are just one more space difference. "This thing has been confusing to say that we have no way to distinguish it by the naked eye." Qian Qian reluctantly found that when customers frequently searched for different styles to consult, the professional marketers did not know what the name of the product was and how to sell it.

The killing of performance among Baidu departments is always a sword. There was once a project with a revenue of 3 million across the business divisions of PC and wireless. In the end, it almost caused the project to abort because of the money that should be counted in which business unit. "This money is Baidu's. The internal distribution should be an internal reconciliation. It is impossible to say that because the internals do not interfere with you on the customer's side." Qian Wei feels that encouraging competition is a good thing, but it should be The scope is to be partially killed, not to be completely killed.

In Lin Jianhui's view, the inter-departmental battle for performance, including the previous medical advertisements that sold "hemophilia" and "Weize Xixi", was due to the capital market and management's expectations for Baidu were too high. In the absence of timely awareness of the mobile Internet's encroachment on PC-side traffic, in order to maintain rapid growth in profitability, the department carrying the KPI can only find ways to make money.

The capital market is undoubtedly greedy. When Lin Wen joined Baidu, he wanted to change Baidu’s criticized advertising mechanism. "I have the ability to let them make this advertisement better, less, or even the style that does not require this kind of bidding ranking and the company's income will not fall. The background system has been able to do it. "But it's not that you can change this thing. Finally, because Wall Street has higher expectations, they immediately ask you another question, saying that if the bidding ranking is still maintained. How much can income rise?" Lin Wen has no choice.

"So everyone sees the result is that Baidu's income has soared. I didn't expect to say that Baidu's revenue has risen so fast. Between 2010 and 2011, Baidu's revenue exceeded Wall Street's expectations by 30%. In fact, you You don't need to be so much, you are over 5% Wall Street is also very happy, and you can let some of the less good ads off the shelf, but the capital is more greedy. He knows that you are 30%, he will not accept 5% Lin Wen told the "People" reporter.

Li Yanhong, who stands at the top of Baidu’s 40,000 employees, has become a businessman in the eyes of the world. Li Yanhong once explained his relationship with Baidu: "I am the founder, CEO, Baidu. Any good and bad, definitely credit and blame should be me."

After the "Seven Musketeers" who had founded Baidu together and the CFO Wang Zhansheng died, Li Yanhong was like Baidu's lonely monarch until Lu Qi and his wife Ma Dongmin were stationed. Lei Jianping once said a joke in the line: Alibaba is Ma Yun and his 30 partners fighting together. Tencent is a partner of Ma Huateng and Zhang Zhidong who made suggestions for the company, and Baidu is Li Yanhong. His 40,000 employees are fighting together.

The arrival of Lu Qi and the return of Ma Dongmin were once regarded as Li Yanhong’s “decentralization”. Lin Jianhui, who is also the boss of the company, did not think so. “He can’t let it go. This is his natural duty. The boss is absent, this company Can it be made?"

"Any entrepreneur is a dictator." Lin Jianhui looked at the "People" reporter across the table. "Big companies and small businesses are dictators. Boss doesn't say the finale. Who has the final say? Impossible, this thing is not. Wrong." He thinks that Li Yanhong is not enough. "It should be dictatorial again, cut down those nonsense, unprofitable, and unpromising businesses, and drive those stupid people away."

Baidu made a conservative decision on the mobile Internet, which made Li Yanhong doubt his own ideas for many years. "We may not be so pragmatic, maybe we should add some idealistic colors, so that everyone will like you more."

Now Baidu has put all the bets on artificial intelligence. This time, Li Yanhong is not conservative. Apart from the judgment of the situation, but also because of his own interest in artificial intelligence, this is what he liked when he was from college.

Qian Qian often listened to his colleagues. Before 2011, everyone could often see Li Yanhong in Baidu Building, but it is difficult to see him appear in the company between 2012 and 2015. "He is going to do some front-end science and technology, and the direction of scientific research at the front end." In the year when Baidu experienced "water reversal" in 2016, "many students got up in the morning to go to the building to have breakfast and see Robin 7 points." It started. Many people started to brush up in the circle of friends and said that they would meet Robin in the morning." Qian Wei and his colleagues felt that Li Yanhong’s own panic and frequent appearances, "he still wants to be the personal hero who turns the tide."

Baidu vigorously bets artificial intelligence and there is no way to go.

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