On January 8, Las Vegas time, TCL held a CES 2018 new conference, not only released a 75-inch large-size LCD TV, Roku 5/6 LCD TV and Roku series of audio products, but also excited to announce that TCL is One of the fastest growing TV brands in the United States in recent years.
At the press conference, TCL Multimedia CEO Wang Cheng stated that TCL’s sales in North America exceeded 4 million units in 2017, and its market share immediately followed Samsung and Vizio, ranking third in the nation. In addition, TCL's global LCD sales in 2017 have exceeded 23 million units, a global increase of 16.4%, an increase of 33.5% in the overseas market, an increase of 131.5% in the North American market, and a clear competitive advantage.
The growth of TCL's North American market is so fast that it is closely related to the nationwide construction of large channels and brand promotion. It is reported that TCL North America has completed its coverage of the channels of Best Buy, Walmart, Amazon and Sam's Club in the United States. These six channels sell 80% of televisions in the US market, and other regional retail stores reach TCL. 90% retail coverage.
In addition, QDs are still the next focus of TCL TVs. Quantum-dot TVs can achieve a color gamut range of 157%, accurate display of 1.07 billion colors, and an increase of 58.3% over ordinary LCD TVs, while their color persistence can be achieved. 60,000 hours.
In addition, at the conference, TCL’s North American Vice President introduced the cooperation between TCL and Roku. Roku is a streaming media hardware manufacturer and is planning to build a voice assistant system. TCL and Roku jointly launch corresponding smart speaker devices. The user can communicate with the TV or set-top box through the intelligent voice assistant and even further control the entire smart home.
Compared to the new Roku series released, the China Star Optronics G11 project deserves more attention. This is a 11-generation TFT-LCD and AMOLED display device production line with a total investment of 46.5 billion yuan. The project covers an area of ​​992,000 square meters. With a production capacity of 90,000 tablets/month, the company plans to mass-produce it in March 2019. Its main products are 43", 65" and 75" liquid crystal displays, OLED displays, and super-large public displays.
It is reported that the G11 project will be mass-produced in early 2019. This is the 11th generation LCD panel production line which is currently the world's highest generation, largest investment amount, most advanced investment, and highest operational efficiency, and can further expand China's market share in the TFT-LCD industry. , Improve the coverage of products of different sizes to make up for the gap in the market for large-size, high-end display products in China.
As a big country brand, TCL has also launched a home appliance recycling and dismantling project in the North American market first. In 2017, TCL has annual recycling capacity of 70,000 pounds of used household appliances. It is estimated that the annual recycling capacity in 2018 will be reduced to 140,000 pounds. In 2020, it will have 40% of the recycling capacity of old home appliances in the North American market.
Through this move, it can be seen that TCL is not only a consumer giant of North American TV products, but also will become the most influential platform for recycling, disposal and comprehensive utilization of used and end-of-life appliances, becoming a trustworthy and continuously innovating resource recycling and environmental service company. TCL's green cycle of the entire industry chain.
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