Nowadays, the energy-saving lamp brands in the Hefei market can be described as fish, such as small ghosts, NVC, Sunshine, Foshan Lighting, TCL, Luyuan, Sanxiong, Aurora, Aocus, Philips, Osram, etc., which have market popularity and many Produced by a small factory. Whether it is engineering, retail, or wholesale, the merchant has its own brand and price system. In today's business world, "how can we make more money faster?" This idea has been formed in the minds of businessmen for a long time, so it is inevitable that there will be price wars, brand wars, model wars, etc., and the most serious war in the market. There is no price war.
At present, the cruel competition in the market, the operation of energy-saving lamps are meager profits, making the price of the market confusing, and some markets deliberately put the price pressure low in order to take the volume, so that some brands in growth are under a lot of price pressure; In addition, the recent increase in raw material prices has also led to an increase in the price of energy-saving lamps, and profits have been at least 10% compressed. Because the quality of each brand's products is different, the price is different, and consumers' weak understanding of energy-saving lamps, etc., so that those who do garbage goods can be awkward, and use low-quality, low-priced products to profit, and shock some Have a good reputation, high credibility, and clean the quality of the brand.
According to Jin Kai, general manager of Hefei Xinxing Lighting, they are doing energy-saving lamps for small ghosts. The sales volume is OK, mainly by taking the channel. Kim’s evaluation of the energy-saving lamps market in Hefei is that the price is too chaotic, and the competition among various brands is quite fierce. In particular, the current manufacturers have energy-saving lamp brands, and some brands that do professional energy-saving lamps have been energy-saving by non-professionals. The impact of the light sign.
Chen Jiate, general manager of Hefei Huangshi Lighting Co., Ltd. said that there are many energy-saving lamps in the Hefei market, so that consumers do not know who is good or who is bad, especially if there are some brands with poor quality. If consumers encounter such a problem The brand, he will not buy any brand that he introduces to him next time.
Market chaos is a fact. In Hefei's Oriental Mall and Light Industry Mall, you can see that many merchants have TCL lighting, and you can buy TCL energy-saving lamps, and the price is different. It is understood that the market between the merchants is also very serious, businesses and consumers go to buy a brand of energy-saving lamps, the price of the floating range of 20%, can be imagined price chaos.
To this end, the reporter made a sample survey of the 2U13W energy-saving lamp brand price in Hefei, a total of 10 brands, of which the lowest price is 6 yuan in Foshan Lighting, the highest price is 15 yuan in the small device ghost, the difference between the middle is 9 yuan, this The ratio is very large.
Brand name market price (yuan) Brand name market price (yuan) Small device ghost 15 Green source 8.5 Op 10 10 6.6 Foshan lighting 6 TCL 8 Red 壹佰 9 贵雅 7.5 澳克 7.5 NVC 9.5
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