On April 6, FIFA and Hisense Group announced that Hisense became the official sponsor of the 2018 FIFA World Cup. This is also the first Chinese consumer electronics brand sponsor since the World Cup was established in nearly a hundred years.
The world's top events have always been high places for consumer electronics brands to snatch. Samsung's brand value has surged since its inception in 1997. Samsung entered the world's top 20 most valuable brand names in 2004 and has truly become a world-class brand. After that, Sony and Sharp also used the World Cup and the European Cup to infiltrate brand influence all over the world.
According to data released by Hisense, with the help of global live TV broadcasts and a large number of media exposures, Hisense’s global spleen popularity increased by 6 percentage points in 2016 and Europe’s sales in the second quarter increased by 65 per cent. %.
It is understood that the cooperation of Hisense spent nearly 100 million US dollars, its brand LOGO will appear in the 2017 Confederations Cup and the 2018 FIFA World Cup during the venue advertising, tickets, news backplane and live scores pop-up window. By then, Hisense smart TV users will enjoy more exclusive content resources, and Hisense will also conduct unified theme marketing activities around the world.
"For Hisense, this is not just an advertising campaign. It is a strategic move," said Liu Hongxin, president of Hisense Group. This is a continuation of Hisense’s international brand strategy following the sponsorship of the 2016 European Cup. The purpose is to accelerate the influence of international brands, accelerate the process of internationalization, increase the global market share of Hisense TV, and obtain a greater brand premium.
“We will also commission Hisense to develop the technology around the display quality and give the audience a better experience on the field,†said FIFA Secretary-General Fatima Samura.
According to Liu Hongxin, FIFA places great emphasis on developing platforms with sponsors. Choosing Hisense is largely focused on advanced display technologies and multimedia technologies of Hisense, which can be used for special in-depth development of event presentation methods.
According to Hisense, the accumulation of talents, technology, and products in enterprises requires an eruption window. Hopefully, with this window period, Hisense further pragmatically raises its standards and truly ranks among the world's leading brand clubs.
Different from previous sports marketing, it is evident at the scene that the sports marketing demands of Chinese enterprises represented by Hisense are changing. Gradually, the brand-name popularity theory of the past was shifted to the application of the product technology and experience service based on the brand appeal.
Liu Hongxin expressed that after the sponsorship, the brand awareness of Hisense increased while the users around the world were even more aware of Hisense, Hisense, and Hisense.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
President of Hisense Group Liu Hongxin (left) and FIFA Secretary General Fatima Samura (right)
The world's top events have always been high places for consumer electronics brands to snatch. Samsung's brand value has surged since its inception in 1997. Samsung entered the world's top 20 most valuable brand names in 2004 and has truly become a world-class brand. After that, Sony and Sharp also used the World Cup and the European Cup to infiltrate brand influence all over the world.
According to data released by Hisense, with the help of global live TV broadcasts and a large number of media exposures, Hisense’s global spleen popularity increased by 6 percentage points in 2016 and Europe’s sales in the second quarter increased by 65 per cent. %.
It is understood that the cooperation of Hisense spent nearly 100 million US dollars, its brand LOGO will appear in the 2017 Confederations Cup and the 2018 FIFA World Cup during the venue advertising, tickets, news backplane and live scores pop-up window. By then, Hisense smart TV users will enjoy more exclusive content resources, and Hisense will also conduct unified theme marketing activities around the world.
"For Hisense, this is not just an advertising campaign. It is a strategic move," said Liu Hongxin, president of Hisense Group. This is a continuation of Hisense’s international brand strategy following the sponsorship of the 2016 European Cup. The purpose is to accelerate the influence of international brands, accelerate the process of internationalization, increase the global market share of Hisense TV, and obtain a greater brand premium.
“We will also commission Hisense to develop the technology around the display quality and give the audience a better experience on the field,†said FIFA Secretary-General Fatima Samura.
According to Liu Hongxin, FIFA places great emphasis on developing platforms with sponsors. Choosing Hisense is largely focused on advanced display technologies and multimedia technologies of Hisense, which can be used for special in-depth development of event presentation methods.
According to Hisense, the accumulation of talents, technology, and products in enterprises requires an eruption window. Hopefully, with this window period, Hisense further pragmatically raises its standards and truly ranks among the world's leading brand clubs.
Different from previous sports marketing, it is evident at the scene that the sports marketing demands of Chinese enterprises represented by Hisense are changing. Gradually, the brand-name popularity theory of the past was shifted to the application of the product technology and experience service based on the brand appeal.
Liu Hongxin expressed that after the sponsorship, the brand awareness of Hisense increased while the users around the world were even more aware of Hisense, Hisense, and Hisense.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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