The shared bike ofo pushed its users a message of “Riding a Red Collar†early this morning. This is a shared bicycle company that encourages users to ride by means of a red envelope after the introduction of the “red envelope†by Mobike.
How to get a red envelope
There is almost no difference from the "red envelope" launched by Mobike. After opening the application of OFO, the user looks for the area with the red envelope sign, unlocks the bicycle within the red envelope area and rides for more than 10 minutes, and the distance is 500 meters. Get cash bonus. Here, the so-called red envelope area means that ofo draws a specific area as a red envelope area on the App, and the user unlocks the bicycle in the area and rides for 10 minutes. When the distance reaches 500 meters, a random cash bonus can be obtained.
TechWeb found through comparison that although Mobike bikes and ofo have introduced red-carts, there are some subtle differences.
The biggest difference is that for the concept of OFO launching the red envelope area, users can only get red envelopes by riding for a specified time and length within the red envelope area. How to define the red envelope area, ofo did not make a clear statement.
Since March 23, Mobike’s bicycles announced the launch of the Mobike red limousine. The definition of the red limousine is very clear. A red chartered vehicle is shown with the red charter. Users can receive red envelopes by riding for a specified time.
Why should I launch a red car
The intention of Mobike to launch a red chartered vehicle is very obvious. The news release issued by the official government after the red envelope is on the line is described as follows: “Mobike cycling encourages the massive participation of users from cities across the country to participate in the healthy growth of the Mobike cycling ecosystem. Effectively improve vehicle operating efficiency, reduce vehicle deployment management costs, achieve refined dynamic management, and promote overall operational efficiency.†Mobike bicycles also mentioned the “tide†phenomenon of shared bicycles in the morning and evening peaks, which may lead to imbalances in local vehicle supply and demand. Mobike’s technology and games help motivate users to complete tasks and gain rewards by riding a red car. At the same time, they help deploy vehicles, dynamically balance the supply of vehicles at different times and in different geographical areas, and have cars at any time to improve the user experience. .
On March 23, after Mobike introduced a red chartered car, on April 16th, OFO went on-line red car. The intention of OFO to launch a red chartered car can be found in the details of its event. In its official announcement on how to obtain high-value cash bonuses with a high probability, ofo describes it as follows: “The use of regular cars and the parking of the vehicles within the designated bicycle parking area after the end of the journey will have a great chance of obtaining a big red envelope. Increase.†Visible, ofo original intention of launching the red envelope is to regulate the user's behavior of using ofo.
What can a red car bring?
Since Mobike’s announcement on March 23rd, TechWeb has been focusing on changes in the use of rickshaw vehicles for shared bicycle operations. From the current point of view, there is almost no possibility to rely on red-trucks to change the tidal effects of the morning and evening peaks of the metro. As the early-peak subway crowds surge toward office buildings, a large number of bicycles will inevitably move from subway stations to nearby office buildings. Even if a huge amount of red-leaf cars are issued, this is not attractive to office workers. It is only afterwards that they will go to work, and they will only grab red packets during leisure hours.
Does this mean that the red car is useless? Of course not, the red-leaf car is helpful for returning a large number of “zombie cars†hidden in the community back to the operational circulation system. Because of cash incentives, the possibility of these bicycles entering the circulation system from the community has increased.
TechWeb opened the OFO app early this morning and found that there was no icon for the red charter near Xisanqi Building Materials City, and there was no logo for any red envelope area. On the Mobike Bicycle App, you may see no more than 10 red charters. From this we can see that Mobike bikes and ofo have completely different metrics for the evaluation of rickshaws.
Following the free cycling war between Mobike and Ofo in March, Mobike has begun charging in early April, and ofo continues to be free. This time, OFO has launched a red car, and instead of paying the user, it sends the red envelope to ofo. How long will this model persist? Who will win the battle of sharing bicycles? We may also need a little time to observe.
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