Based on the current development of the telecommunications industry and related research results, we can divide the development of the global telecommunications industry into three phases. That is, the telephone network phase, the Internet phase, and the Internet of Things phase. At present, it is in the stage of superposition of the decline of the telephone network, the maturity of the Internet and the start-up period of the Internet of Things. It is expected that after 2020, the Internet of Things will gradually move towards development and maturity, and become a key force supporting the development of the industry.
According to research firm Gartner's research report, in the face of huge market space, 60% of the global TOP100 telecom operators plan to enter the smart home market. As an important part of the Internet of Things, smart homes have entered the market.
Internet of Things brings new billion-dollar market to the telecom industry
With the saturation of the communications market for everyone and the difficulties faced by the traditional telecommunications industry in developing ceilings, telecom operators continue to look for new revenue growth points. The emergence of the Internet of Everything makes telecom operators confuse: the value of the IoT device layer, the connectivity layer, the platform layer and the application layer in the future is 21:10:34:35 (McKinsey data). In 2020, the size of China's Internet of Things market is about 1.5 trillion (China Institute of Information and Communications Research data). Based on this, we can conclude that in 2020, China's Internet of Things industry equipment layer reached 345 billion yuan, the connection layer size reached 150 billion yuan, the platform layer size reached 495 billion yuan, and the application layer scale reached 525 billion yuan. It can be seen that, regardless of the vertical extension of the value chain, telecom operators will usher in a development opportunity of 100 billion in the connection layer.
International operators develop Internet of Things layout around three major areas
1. Explore new network layouts around new connections
Actively developing narrow-band IoT technology and promoting multi-network collaboration are the top priorities for operators to seize new connectivity opportunities. The connection of physical objects to the network is different from that of everyone. It is mainly reflected in business continuity, concurrency, and low data transmission. The traditional cellular network has higher cost and higher power consumption, which is not conducive to the large-scale development of new connections. . In order to solve the network technology bottleneck, international operators actively promote narrow-band Internet of Things technology characterized by “low power consumption and low costâ€. International operators represented by Vodafone, AT&T, and Deutsche Telekom, actively deploy and promote NB-IOT technology, actively participate in relevant international organizations, and timely follow up the latest technical standards.
The application scenarios of the Internet of Things are complex, and telecom operators need to cooperate with multiple communication technologies to ensure a high-quality network experience for users. The cellular network has the characteristics of wide coverage, high security, and high speed. The short-distance communication technology represented by wifi and Bluetooth has the characteristics of low cost and short-distance transmission. Therefore, the telecom operators need to play according to different application scenarios. The advantages of various communication technologies, and the development of differentiated network connection solutions for multi-network collaboration. At present, telecommunications operators in Europe, America, Japan and South Korea are actively promoting the testing and verification of 5G technology, and are fully prepared for the Internet of Everything. According to the progress of research and development, 5G is expected to be commercialized by 2020, but a few countries may be commercialized in advance. For example, Korea KT Group announced the commissioning of 5G commercial use in 2018.
2. Try a variety of development models around new equipment
Factors such as high cost, poor performance, and inability to cut the user's needs are the main factors hindering the development of the device layer. Due to the variety and differentiation of M2M terminals, operators are unlikely to develop in all areas due to their own resource limitations. Therefore, choosing the appropriate cut-in mode becomes a key issue for the carrier layout layer. According to the development practice of international operators, there are mainly three development modes: First, the modular development model. The operator divides the terminal function into multiple modules to provide users with a building block option. For example, Telefonica cooperated with Samsung to introduce a set of low-cost modular devices by leveraging Samsung's advantages in terms of terminals, chips, and sensing technologies, as well as its advantages in network communication and security. It has different functions, including environment, location, power, information and other modules. Users can combine them at will, and different combinations correspond to different tariffs. Second, the integrated development model. The operator aggregates various functional modules in a terminal box to provide users with an integrated terminal usage solution. Vodafone introduces a series of integrated M2M terminals, a multi-function router represented by MachineLink3GPlus, with multiple interfaces, including connection, location, security, diagnosis, remote configuration, hardware upgrade, cloud adaptation and other functions to provide users with convenience. One-stop terminal service. Finally, focus on the vertical industry development model. Operators target specific vertical domain users and cooperate with related equipment manufacturers to carry out targeted layout. Deutsche Telekom cooperates with Philips, Osram, Miele, Samsung, Huawei and other companies to launch smart home products, including smart sockets, smoke alarms, door and window monitoring, and heating control. The first two modes do not distinguish between industries, have universal characteristics, and belong to the standardized development model. The third mode has specific industry attributes, has targeted characteristics, and belongs to a differentiated development model.
3. Build an industrial ecosystem around the new platform
The platform layer is not only the most valuable layer of the industry chain, but also the distribution center of data, and it is also the concentrated area of ​​business model innovation. From the development practice of leading international operators, the cooperative industry chain partners and collaborative innovation and development have become the core ideas for telecom operators to provide platform services. Capability opening and product incubation have become the key players in the layout platform of telecom operators. The key to openness is to realize the self-productive productization and the sharing of partner products. The operators have their own testing, certification, billing, security and other capabilities packaged to open to the outside world. On the one hand, they bring direct benefits, on the other hand, they can be aggregated. Quality partner. AT&T provides partners with M2X, Flow, ConnecTIon Kite and other platform services, including network, storage, testing, certification and other capabilities, and adopts a phased charging model. In the early stage of development and testing, the free mode is adopted, and it is in the market stage. Customized services need to pay a certain fee. The three development platforms have an independent tariff system, and there is also a tariff system for packaged packages. The key to product incubation is to actively aggregate related companies for specific industries, incubate innovative products with market prospects, and quickly create boutique businesses. AT&T established the Internet of Vehicles Research Laboratory, which has integrated companies including Samsung, Voice Box, Jasper and Accenture to focus on creative innovation, launching the AT&T Drive, and launching Connected Car products, which are now available with Audi, BMW, GM, Ford, More than 10 automakers such as Tesla, Nissan and Volvo have cooperated. In 2015, the number of users reached 7 million, and in 2016, it is expected to reach 10 million.
Implications for domestic operators
1. Doing a good connection is fundamental and the biggest source of income.
Wanhu Internet brings a large number of new connections, creating the most direct connection revenue for operators. From the perspective of the connected main body, the main body connected in the Internet of Things stage is no longer limited to traditional terminals such as mobile phones and computers, but extends to automobiles, furniture appliances, buildings, etc., and is an era in which all things are interconnected. From the nature of the connection, the Internet of Everything brings a new superimposed connection, rather than a replacement for the original connection. From the value of the connection, although the value of a single connection is not high, the income from massive connections cannot be underestimated. Priority is given to the development of narrow-band IoT technology, and multi-network coordinated development is the fundamental strategy for operators to make connections.
2, intelligent hardware brings equipment revenue, and brings a huge amount of user behavior data
The value of intelligent hardware lies not only in device revenue, but also in harmonizing data standards and obtaining actionable user behavior data. With the rapid spread of the Internet of Things, the demand for various types of terminals, modules, and chips will rapidly increase. Therefore, the development of terminal equipment can bring direct revenue to operators, but smart hardware is a technology-intensive industry, and operators It is no more advantageous than the equipment manufacturer, and the higher value than the hardware itself comes from the data generated during the use of the intelligent hardware. Therefore, for the operator, obtaining the data generated based on the terminal is more strategic than the terminal itself. Cooperation with equipment manufacturers to explore a new mode of cooperation and win-win is the only way for operators to cut into the terminal field.
3. Platform service is the cornerstone of new value innovation creation
The platform is the center of data flow, processing and evacuation, and it is also the core value of the Internet of Things. It is also the key to the operator's innovative business model. From the perspective of location, the platform layer is the heart of the Internet of Things, affecting the entire industry chain. From the functional point of view, the platform layer plays a role of linking up and down. It needs to aggregate the data of the equipment layer, and also needs to store and process the data, and then provide the necessary information support for the upper layer application. In terms of value, because the platform layer collects a large amount of data and has advanced algorithms and analysis capabilities, the value of the platform layer is far from the existing storage and analysis value, but also the potential business model innovation. For operators, layout platform operators do not necessarily have advantages, and may not bring benefits, but if the platform is not deployed, operators will lose the opportunity to tap the value of the Internet of Things.
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