Recently, China Mobile announced the list of candidates for the centralized procurement of ordinary comfortable air conditioners from 2018 to 2020. TCL air conditioners have become the largest company with the largest share of products and the largest number of products with a large share. Being able to stand out from many brands and become the biggest winner is the brand and product quality strategy that TCL air conditioners continue to promote.
TCL air conditioner has the largest bid share and the most products
It is reported that China Mobile's general comfort air-conditioning procurement project from 2018 to 2020 purchases air conditioners including wall-mounted, cabinet-type and embedded air-conditioning, and adopts separate bidding. In terms of wall-mounted air conditioners, TCL air conditioners have achieved a 50% share, which is the sum of other brands and has become the biggest win. In terms of cabinet air conditioners, TCL air conditioners account for 32.26% of the total, which is the brand with the largest share; In terms of air conditioning, TCL air conditioners have a large share of 70%.
China Mobile is a mobile communication operator with a global user scale and network scale. It is the largest communication operator in China. It has many employees, business halls and storefronts throughout the country, and has high requirements for air-conditioning procurement. First of all, we must meet the large-scale supply in terms of production scale and quantity, and have a complete service system for production, installation, after-sales and maintenance. Secondly, the application environment requirements of the products are also very strict, and regional differences are also a test of product performance.
TCL air-conditioner has the largest bid and the largest number of products, which can be said to be a big win. It is reported that TCL air conditioner has been the national main supplier of group procurement equipment for communication operators such as China Mobile, China Unicom, China Telecom and China Tower since 2008.
The fastest growing air conditioner brand in the industry
The Air Conditioning Division was established in 1999, and TCL air conditioners have lasted for 19 years. In this process, countless honors and recognitions have been gained. In 2017, the annual production and sales volume of TCL air conditioners exceeded 10 million sets, becoming the top five in the air-conditioning industry. It is understood that 10 million sets of household air-conditioning industry in China is a threshold, and entering this hurdle means entering the advanced level of the industry in R&D, manufacturing and production scale. On the occasion of the 19th anniversary, TCL Air Conditioning also joined hands with global brand ambassadors, international football superstar Neymar, to prepare a carnival feast for all consumers. If you are lucky enough, you can even go to Russia to experience the 2018 football feast!
In terms of product strength, TCL air conditioners continue to invest in research and development. In order to adapt to the tide of consumption upgrade, TCL air conditioning focuses on intelligent and variable frequency energy efficiency, with high reliability, high cost performance, high value and high intelligence as the main product concept, and puts forward the product quality strategy of “leading air conditioner into a new era of intelligence†, continue to enhance product strength. According to the target population and market demand, TCL air conditioners launched flagship, star, and popular three series of air conditioners.
Including the latest intelligent control module, the flagship "T Rui" series hang-up with ultra-high energy efficiency ratio; the "e涟" hang-up product with super cost-effective star series; the basic intelligent product for price-sensitive consumers "Chi Duobao" hangs up. Through precise positioning, to meet the needs of different consumers.
TCL air conditioning smart flagship "T Rui" series unveiled at the China Brand Exhibition
The times are progressing, products that are not in line with the times will be eliminated, products are the basis of user services, and more and more enterprises are providing more high-quality products and more convenient services through product structure adjustment and upgrading. In the past three years, TCL air-conditioning has invested more than 500 million yuan. In 2016, R&D investment was 220 million. At present, TCL air-conditioners have 1,842 independent intellectual property rights, including 297 invention patents.
The continuous investment of TCL air-conditioning in product research and development makes TCL air-conditioning products always in the forefront of the industry, and always in an invincible position in a highly competitive environment. There will always be a return on the payment. In this large purchase order, China Mobile can be awarded a large share, which is inseparable from the strength of its own products.
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