“Technology alone is still a very big challenge, but as long as you walk forward, you will find new opportunities.†When talking about the new smart home strategy of HKUST, Zhang Chenxiang, general manager of the Intelligent Hardware Division Geek Park explains the logic behind it.
The “going forward†mentioned here refers to the upstream of the head of the ecological chain – real estate developers and system integrators. With the alliance with them, to achieve the scale of deployment of Xunfei in the smart home ecosystem.
In the same way of seeking "quantity", Xunfei decided to circumvent the positive confrontation with the "price war" of the Internet, and try a higher-dimensional attack with its rich experience and brand advantage in the industry market.
Find the scene you just neededRecently, Keda Xunfei officially announced the ecological plan based on MORFEI (hereinafter referred to as Magic Flying) for partners in the smart home field.
"We don't grab traffic," Lu said, director of Xunfei's smart home business line, said in a concise manner that "the core goal is to achieve large-scale deployment."
Specifically, the platform is aimed at smart home equipment suppliers and service providers, including smart lighting, electric curtains, air-conditioning gateway lighting hardware companies, system integration service providers, weak electricity engineering, design service companies. Wait.
Based on Xunfei's technical standards and values, the platform will provide Xunfei's artificial intelligence technology platform and national marketing platform to build a full-process smart home marketing solution from technology-marketing-offline services.
In this system, system integrators are closest to customers and are the most important part of Xunfei. To this end, Xunfei has proposed a more rigorous review mechanism – in China's major cities to build assessment centers, to conduct relevant training for partners, after training to obtain the certification of Xunfei brand.
The reason why we focus on system integrators, Xunfei believes that its core logic comes from "the smart home needs scenario is the environment with many controlled devices and complex control methods." The source of these requirements is mainly in the hands of system integrators, such as Large-scale real estate, long-term rental apartments, etc.
Lu Hao further explained that in two different scenarios of high-rise villas and narrow rental houses, the user's willingness to interact with voice and control the home is huge. "You won't try to turn off the lights with a voice in a room that is less than 20 square feet, but you won't want to do it manually in a villa with dozens of lights."
At this stage, in the large-room solution with multiple switches, the touch operation mode is still the mainstream. However, the control interface is too complicated and the user's use cost is high. "Voice becomes an effective way to navigate through multiple layers of interactive interfaces." Xunfei believes that.
In addition, the platform will follow the program results of Xunfei in the professional fields of education, medical and other fields. "This will become the unique advantage of Xunfei." For example, implanting a medical assisted robot into a home application scenario can achieve a preliminary judgment at home.
Up to now, Xunfei has cooperated with Jinmao Real Estate, smart home solution provider Crestron and system integrator Shanghai Dongnian to different degrees.
Crestron, a global smart home solutions company, has been in business for more than 40 years. Its famous projects include the White House, the Pentagon, and Bill Gates Smart Villas.
Facing the Chinese market, Crestron provided automation solutions for specific industries such as Chinese government agencies, financial banks, energy agencies, and the military. Three years ago, as the market changed, it began to gradually enter the field of smart home for civilian use.
In this cooperation, Crestron will be the first artificial intelligence partner in the Asia Pacific region.
When asked about the screening partners' consideration criteria, Wang Wei, CEO of Crestron China, said that at the current stage, the voice recognition and voice fusion technology is the most mature and stable technology provider at the same time. Design and dialect recognition techniques are all very friendly.
Wang Wei also revealed that he had also been exposed to Internet technology platforms such as Ali and Baidu, as well as overseas Amazon Alexa programs, but finally chose Keda Xunfei.
Closer to the entrance "link"On the implementation level, “Magic Fly†is a platform built on a more primitive form “inlet†– a microphone array. Its microphone array “Magic Fly†was launched in the first half of 2017 and has an effective pickup of 5 meters.
In terms of usage, Magic Flying uses a split combination of switch base and microphone, and socket connection. When the two are physically isolated, the hidden dangers of background monitoring can be completely avoided. This is the biggest advancement in the design level of online devices such as Magic Flying and Smart Speakers.
"In order to ensure the smooth play of the song, the speaker must realize real-time power supply, or need a battery. In this case, even if the network is disconnected, there may be monitoring phenomenon." Lu Hao explained.
Considering the stability of the product, Magic Flying recommends a cable connection instead of a Wi-Fi connection, and the interface is pre-installed on the base. Taking into account the problems of strong electricity to weak electricity, data transmission, etc., the base adopts POE electric power integrated power supply system to reduce the loss of the base at the volume level.
"Ordinary mobile phone Android system can be restarted too slowly. But if it is operated in a smart home system, it can't turn off the lights and can't open the doorkeeper, which will seriously damage the user experience. It needs 7*24 hours stability." Lu Wei said that in This simple microphone has very rigorous design logic behind it.
The most important thing is that through the way of voice interaction, Magic Flying realizes the connection between the user and the AIUI of the Xunfei human-computer interaction platform to realize more interactive functions and services.
In Xunfei's view, this is a product that is closer to the "entry level" and more convenient to deploy. “The bottom layer of the switch not only reduces the pre-installation cost of the customer, but also reduces the education cost of the construction team and further reduces the access threshold.â€
In cooperation with third-party system integrators or real estate developers, in order to reduce the customer's pre-installation costs, Xunfei recommends that the base be pre-installed, and then the microphones can be purchased in batches according to user needs.
From the perspective of the demand side, "mainstream developers are very rational about the smart home system, and the corresponding budget is very limited. Compared with the market's popularity, it is actually "high and low." Gong Xiangfeng, general manager of system integrator Shanghai Dongnian, told Geek Park.
He also revealed that "the price/performance ratio is the key when developers consider the voice solution. It is easier for customers to accept from the perspective of cost. The voice control solution can reduce the number of buttons and reduce the panel cost."
In addition, the intelligent voice solution can enhance the display effect and user experience of the smart home. To a certain extent, it can enhance the bargaining power of customers, which is the most valued by developers.
Necessary meansThe smart home war focused on the "entrance" battle has been in full swing in the past year, especially represented by smart speakers. Amazon, Google, Microsoft, Apple, BATJ and other technology giants have entered.
According to third-party statistics, the potential market for smart homes in China is about 5.8 trillion yuan.
The trillion market is stimulating the nerves of the players, but the market with a flat performance is like a pot of cold water poured on many people's heads. After a price war, smart speakers let many people see the authenticity of the "entry."
But at the same time, the platform gameplay and technology free strategy that Baidu throws, and the ecological chain system established by Xiaomi are still fermenting and growing.
The University of Science and Technology, which is good at attacking the industry market, has been attacked by the Internet model, and the breakout battle for the C-end market is imperative.
Of course, Xunfei has not been stunned by the Internet-style price war situation. After weighing its own advantages and disadvantages, it has created a very "industry style" boxing method - seeking more upstream cooperation to establish a specific flow. Stronger barriers for users.
“The rigorous pragmatic style and brand strength established in the B-end market for many years will be the core advantage of Xunfei.†In the recent exchange of activities, Hu Yuxun, CEO and CEO of Consumer Business Group, Yu Xiang Said the park.
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