After Zhan Rui and Intel announced the 5G cooperation statement on the 26th, Zhan Rui senior vice president Wu Huixiong accepted an exclusive interview with the operator World Network, saying that 5G is an important strategic opportunity for Zhan Rui, and the one-size situation of mobile phone chip manufacturers in the 4G era is definitely going to pass. The 5G era exhibition will join hands with Intel from the third to the more advanced position.
Zhan Rui is a chip manufacturer under the Ziguang Group, which was merged by two companies, Spreadtrum and Rydike. In December 2013, Ziguang Group acquired Spreadtrum Communications for US$1.8 billion. In July 2014, Ziguang Group completed the acquisition of RADICO Microelectronics for US$907 million. In January of this year, the two companies announced full integration, and Zeng Xuezhong was promoted to the CEO of Ziguang Zhan Rui.
During the MWC show in Barcelona, ​​Ziguang Zhan Rui and Intel jointly announced that they have reached a 5G global strategic cooperation.
The two parties will combine Intel's baseband technology and Ziguang Zhanrui chip design capability to jointly develop a high-end Android 5G smartphone platform based on Zhanrui application processor and equipped with Intel 5G baseband and ARM architecture for the Chinese market, and plan to use the 5G and 5G in the second half of 2019. Mobile networks are brought to market simultaneously.
Wu Huixiong, senior vice president of Ziguang Zhanrui, said that Intel has strong strength in wireless communication technology and is also a shareholder of Zhanrui. The two parties have already launched a series of cooperation, including last year Intel helped Zhan Rui to launch the SC9861G-IA chip, and the second half has SC9853I. chip. Intel and Ziguang Zhanrui will conduct a series of long-term collaborations in the 5G field, including a series of product cooperation based on the Intel XMM 8000 series baseband for diversified markets and multiple product lines.
Intel has invested 9 billion yuan (about 1.5 billion US dollars) in Ziguang Zhanrui. The reason why such an investment, Intel undoubtedly valued the strength of the exhibition. "The mobile phone chip industry is a marathon with no end. The most important capability of this industry is the company's product capability and continuous investment capability. Zhan Rui is very strong in both aspects." Wu Huixiong said.
He believes that there are two major market opportunities for Zhan Rui, one is 5G and the other is IoT. “China will quickly move towards 5G. 5G is an important strategic opportunity for Zhan Rui and also a responsibility of Chinese chip manufacturers. It is currently the third largest mobile phone chip company in the world, and our goal is to count the best."
Cooperation with Intel will break through the high-end marketRegarding how to achieve the above objectives, Wu Huixiong revealed that Zhan Rui has already invested a lot. In the past, there were only a few hundred people in the 3G era. Now there are more than 4,500 people, 90% of them are R&D personnel, and their R&D ability is very strong. There will be a very large investment in 5G, and Ziguang Zhanrui will continue to increase its all-round investment in 5G, and is committed to becoming one of the world's leading brands of 5G chips."
At the product level, Zhan Rui and Intel announced that the cooperation in 5G has clearly announced the official launch of Ziguang Zhanrui's "5G chip global leading strategy". Wu Huixiong bluntly said that cooperation with Intel will focus on the high-end market.
In the internal structure, Zhan Rui has also made corresponding adjustments, sorting out the 8 product lines, each product line is responsible for its own business objectives, and carrying out operational capacity building. The other is to set up a strategic customer sales team and technical support team, strengthen the communication of large customers, plan products and provide after-sales service according to their requirements, so that they can be closer to customers.
At present, Zhan Rui has 400 million functional machine chips shipped in one year, accounting for more than half of the market share. He believes that the rise of 5G does not mean that the function machine will disappear soon, and the function machine market will exist for a long time.
However, Zhan Rui clearly has a higher pursuit. "When the domestic 5G market starts, Zhan Rui will prepare high-quality 5G commercial chips. Zhan Rui will have a brand new look in the 5G era." Wu Huixiong said with great confidence.
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