Appliance market needs moderate adjustment

Due to the impact of international and domestic economic conditions, China's home appliance industry has experienced the most severe year in the past 10 years. Industry experts expect that the adjustment will be the main theme of the home appliance industry in 2013, and the home appliance industry is expected to usher in a "spring" after a modest adjustment.

With the combined effect of the diminishing effect of domestic demand stimulus policies, the continuing downturn in the real estate market, and the international economic environment leading to export obstruction, this year, the development of the home appliance industry in China has been the most complicated and most severe test in the past 10 years. In the first three quarters, the growth rates of the major economic indicators such as total industrial output value, industrial sales value, and export delivery value of the home appliance industry all declined. The sale of “big appliances” also generally declined, with refrigerators, air conditioners, and washing machines all falling by more than 10%.

As a major producer of home appliances, Anhui appliance industry is also sluggish. Compared with the average annual growth rate of home appliance production from 2009 to 2011 at 43.5%, from January to October this year, the output of refrigerators, air conditioners and washing machines in Anhui was respectively 21.293 million sets, 23.837 million sets and 13.958 million sets, which were respectively down year-on-year. 12.2%, 2.1%, and 8.4%.

Zhang Chun, secretary general of the Consumers Association of Anhui Province, said that from the current development of the home appliance industry, there are still many uncertainties in the coming period. The gradual end of domestic policies such as “replacement of home appliances to the countryside” and the stimulation of consumption policies will have a greater impact. This requires that the home appliance industry should pay more attention to product quality in the next step, maintain healthy competition, and guide consumers in the consumption concept.

“The overall favorable economic situation, the increase in income of urban and rural residents, and the acceleration of the urbanization process in the next year are all factors that contribute to the home appliance industry.” Xia Chuanyou and Zhang Chung expect that 2013 will be an adjustment year for the home appliance industry in China. Product structure The production scale, development speed, and marketing model will all be adjusted appropriately. By then, the household appliance industry is expected to usher in "spring."