"In the next one or two years, Huawei is expected to surpass Apple and become the world's second." On the afternoon of November 26, Huawei officially launched a new generation of flagship Mate 8 at the Shanghai World Expo Center. Huawei's mobile phone head Yu Chengdong [Weibo] was present at the conference. In the post-interview, I released my words: First, Mate 8 has to sell more than 10 million units, and second, it must surpass Apple and become the second child in the global mobile phone industry.
“The industry is convergingâ€, Yu Chengdong insists that the mobile phone industry is facing reshuffle. “The future global (main mobile phone manufacturers) will not exceed three or four manufacturers. You can see that most of the manufacturers are disappearing or disappearing, except Apple, Samsung [microblogging], Huawei is the only one rising."
According to its expectation, Huawei's share in the global market will exceed 10% next year. After the completion of the sales target of 100 million units this year and the expected revenue of 20 billion US dollars, "Our future sales share and sales volume may be in one It will surpass Apple in two years and its market share will be the second in the world."
According to Gartner data, in the global market, total smartphone sales in the third quarter of 2015 were 353 million units, Samsung sold 83.58 million units in the world, and Huawei sold 27.26 million units, ranking third in Apple.
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Let Yu Chengdong catch up with Apple because Mate7 has gained a foothold in the high-end machine sector in the past year.
Mate7 has been sought after by high-end people since its release, and it has been in short supply for eight months. As of now, Mate7 has sold more than 7 million worldwide and is hitting 10 million. The success of Mate7 not only enabled Huawei to establish a good high-end mobile phone brand image, but also brought great confidence to upstream and downstream manufacturers, forming a consensus in the ecology of the entire mobile phone: Mate series can be international with Samsung and Apple. Brand competition.
The goal of Mate8 is still Apple and Samsung. At the press conference, Fenghuang New Media CEO Liu Shuang, Vanke Co., Ltd. President Yu Liang, and the target TARGET magazine publisher and editorial director Shen Qing and other famous people shared their "persistence" in this era, both "We want to talk with this era" to answer the content, and at the same time give a good interpretation of the theme of this conference "obsession, is a kind of faith." The most interesting thing is that Yu Liang revealed that he has bought more than 200 Mate7s to his friends in the past year. This also shows that high-end people love Mate7.
At the press conference, Yu Chengdong used nearly two hours to introduce another breakthrough of Mate8, which made the public have the most intuitive performance of Huawei Mate 8's strongest performance, long battery life, 4G full Netcom, security and superior photo taking. Understand and deepen perception. Huawei Mate 8 is equipped with a 6-inch 1080P display, an integrated aluminum metal body, equipped with a 16-nanometer process unicorn 950 processor; built-in 16 megapixel front camera and 8 megapixel rear camera, upgraded fingerprint recognition Supports a quick unlock of 0.5 seconds.
The most noteworthy aspect of Mate8 is that the Huawei HiSilicon 950 chip has been used on Mate 8. According to Yu Chengdong, Huawei HiSilicons invested more than 1 billion yuan in research and development on the chip. The performance of the chip surpassed that of the company's products, and it is called the “world's most powerful mobile phone chipâ€. The Kirin 950 uses the world's leading 16nm FF+ chip manufacturing process. Compared with the Kirin 925 used by Mate7, the performance is increased by 40%, power consumption is reduced by 60%, and the balance between high performance and long life is redefinition. Even if it is accustomed to using large-screen mobile phones for video conferencing, mobile office, etc., for the business users with high chip processing requirements, Kirin 950 can fully meet the needs of efficiency and speed in various business application scenarios.
In addition, in today's increasingly close relationship between mobile phones and people, mobile phone security is highly valued by users. Huawei's self-developed chip-level mobile phone anti-theft solution to avoid being forced to brush after the phone is lost. You can also lock your phone, remotely sync, and delete your phone data through your Huawei account. Huawei Mate 8 chip-level encryption and SD card encryption technology can not be read even if the SD card is inserted into another mobile phone. Completely eliminate the security weakness of mobile phone information, and provide users with the most comprehensive security.
It is reported that the new Huawei Mate 8 released this time has 3G+32GB operator customization, 3GB+ 32 GB full Netcom, 4GB+ 64 GB full Netcom, 4GB+ 128 GB full Netcom four versions, and has champagne gold, moonlight silver, sky gray, Mokakin's four colors are available for consumers to diversify, and the domestic price of Huawei Mate 8 is expected to be unveiled at the conference. 3GB+ 32 GB carrier customized version 2999 yuan, 3GB+ 32 GB Netcom version 3199 yuan, 4GB + 64 GB full Netcom version 3699 yuan, 4GB + 128 GB full Netcom version 4399 yuan.
After stabilizing the high-end market through Mate7, Huawei released Mate S two months ago, together with the latest release of Mate 8. At present, the three machines jointly promote the market share in the high-end market.
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As the market has seen, Huawei Mobile has made breakthroughs in the high school and low-end in the past two years. This year, it has become the NO.1 in the domestic mobile phone market in many market surveys. Yu Chengdong believes that this is the technical team that originated from Huawei's 80,000 people and the research and development capabilities behind it.
On the one hand, Huawei is a full-member shareholder, and this mechanism is conducive to attracting the best talents in the industry. Huawei has always attached great importance to the attraction of talents and the retention of talents. "This industry is playing talents, technology companies are not doing traditional enterprises, technology companies are playing strength, playing core competence."
On the other hand, Huawei has always adhered to the strategy of developing high investment. Last year, Huawei's R&D investment accounted for 14.2% of the annual revenue, reaching 40.8 billion yuan, accounting for 55% of Xiaomi's 2014 annual revenue. At present, Huawei's R&D investment exceeds RMB190 billion, and it holds 38,000 proprietary technologies to pave the way for Huawei's independent terminal development. "These capabilities have not yet been released. They are growing up and will be stronger in the future. Now it is just beginning, you will see this explosive power."
It is reported that in order to ensure Huawei's sufficient "long-distance" strength, and Apple and Samsung have more chips in the competitive relationship, Yu Chengdong said that Huawei has done a lot of future work, including audio technology, camera technology, software, etc., and even operations. The system and other core technologies have been researched. The most proud thing is that Huawei is the best Chinese mobile phone brand. It is to surpass Apple in the high-end market and surpass Samsung in the share. That is Huawei's ultimate goal.
R&D is fundamental to Huawei's ability to stand out in many domestic mobile phones in recent years. Yu Chengdong joked in the interview that it is necessary to rely on strength to speak, to rely on feelings to solve problems, and to rely on marketing to brag can not be eaten. "So we are a long-distance runner and we are constantly working hard. Although we are stupid and stupid, we are very hardworking, persistent and focused."
However, Huawei has its own shortcomings in the process of catching up with Apple and Samsung. Yu Chengdong said: "Our products are relatively strong, but we still have a lot of room for improvement in retail coverage. This is where we want to improve. At the same time, the ability of brand marketing is still weak on a global scale. There is room for improvement."
It is reported that at present, Huawei has more than 10,000 experience stores and special districts and counters nationwide, and will further sink to at least 1,000 counties through self-built and cooperative next year. Zhu Ping, president of Huawei Consumer Business China, said: Well-selling channel retailers, online and offline operators, through Huawei's channels, help Huawei to enhance the consumer experience with more convenient and temperature-based services.
In addition to laying out the offline channels, Huawei is also actively deploying ecological cooperation. Also released with Mate8 is the smart watch HUAWEI WATCH. Yu Chengdong believes that this is an extension of smart watches, and Huawei's strategy in the entire smart field is also around the full scene layout of work and life. "Like the Volkswagen in the car, Audi's car networking modules are all Huawei's, the future of the global intelligent car will have more communication connections provided by Huawei. But we are definitely in the smart home this layout, I think Our core is to build a user experience around the whole scene of work, life and living."
For wearable devices, Yu Chengdong emphasized that Huawei will not easily enter an area. “We hope to contribute value to the industry. We don’t have a lot of fields like smart home, but we can provide solutions. Our chips, communication, and operating systems can make life easier, work more convenient, and experience better. This is Our direction."
The watch is Huawei's new attempt outside the mobile phone and the beginning of Huawei's layout ecology. It is understood that in the mobile Internet ecosystem, Huawei will invest 1 billion US dollars in the next five years to support developer partners.
Starting from P6 and P7, Huawei's understanding of mid- to high-end mobile phones is gradually beginning to change. After that, Mate series has made Huawei stand firm in the middle and high-end market. Yu Chengdong hopes that Mate 8 will reach 10 million+ shipments.
“The past ten years have been the global reshuffle period. The next few years will be the reshuffle of the Chinese market. I used to say that in 2014 and 2015, we can survive. We are not dead in 2014, 2015. It seems that there is no death, and it will definitely survive. Huawei is definitely one of the manufacturers that survived. But can it become the industry leader, I think the time period from this year to next year is very crucial, from Mate 8 to P9. Yu Chengdong believes that "as long as Mate 8 and P9 are stable, we will be in the future."
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