At the end of the year, the E-Commerce campaign was not interrupted, and Yi Xun "entered" the Jingdong Base Camp.

At the end of recent years, the voice of the e-commerce campaign is still in the ears. Since December, Tencent e-commerce website's offline advertising has begun to cover Beijing's major subways, bus lines and major transfer points, indicating that Tencent e-commerce has entered the Jingdong Mall hinterland, this will give the entire The impact of the e-commerce landscape is also causing concern in the industry.

After IT giant Tencent re-divided business modules this year, its e-commerce platform has also accelerated further. Tencent Group Chairman and Chief Executive Officer Ma Huateng announced in May that it will invest $1 billion in its own independent Tencent e-commerce holding company to build a new generation of e-commerce open platform.

On the other hand, after several years of development, the outline of the domestic e-commerce landscape has become relatively clear. How to compete for shares from existing market companies is a problem that latecomers need to crack. Especially in the strategic location of Beijing's industry, it has long been the headquarters of Jingdong Mall. How to gain a larger share in this market is an issue that cannot be evaded for Tencent e-commerce.

In this regard, Yi Xun played the speed card. "In Beijing, who is faster than Yi Xun" is the slogan of Yi Xun's entry into the Beijing market. Its core is a unique "one-on-one three-off" service. In other words, citizens in Beijing Wuhuan will shop on Yixun. The order will be delivered before 14:00 in the morning, orders will be delivered before 18:00 in the noon, and orders will be delivered before 22:00 in the evening. “Beijing is one of the most important online shopping markets. We have to fight a tough battle in Beijing. Compared with Jingdong, the price is lower and the service is better.” Yi Guangwang CEO Bu Guangqi said that with the warehousing, logistics and other basics With the improvement of logistics facilities, we hope that the entire North China region, including Beijing, Tianjin, Jinan and other important cities, can achieve “three deliveries per day”.

“Including Jingdong Mall, there is currently no second home in Beijing that can do this,” said Zou Zhijun, vice president of Yi Xun. Compared with other parts of the country, online shopping users in Beijing are more mature, and they are demanding higher quality of service, and are also willing to try new things. "As long as they can provide quality services, Beijing consumers will recognize your brand."