September 2-7, 2011, held at the Consumer Electronics Show (IFA) in Berlin, Germany. The reporter has repeatedly visited similar exhibitions at home and abroad. It must be said that IFA is one of the world's highest level home appliance exhibitions, and many places are worth learning and learning from home appliance exhibitions in China.
Excluding more than 130,000 square meters of exhibition space and 1,500 exhibitors, the impression IFA has given to reporters is the deepest impression of the participating products. On this stage where almost all the world-famous home appliance brands came to the scene, all the companies exhibited their own "high, refined, and sharp" innovative products. According to these exhibits, we can clearly see the future development trend of the home appliance industry, such as intelligent home systems, energy saving and environmental protection, and 3D TV. And these are the most fundamental reasons for the endless stream of visitors during the six-day exhibition period. According to statistics from the organizers, the current IFA exhibition attracted a total of nearly 300,000 people to visit.
In addition, the ability to balance the presentation and transaction functions of the IFA exhibition also surprised reporters. In China, we often hear that an exhibition is located in a trade or is located in a show. Few exhibitions can achieve “two flowers and one tableâ€. At the IFA exhibition, almost every big brand exhibiting company had made two independent divisions of the business area and the exhibition area for the exhibition stand. The business district must enter with an offer or on-site registration, more like a live trade fair. In the Mile business district where reporters entered, buyers who communicated and negotiated can be described as “swimming down†and “population density†is clearly higher than the display area. In the design of the exhibition area, it is clear that major companies have spent a lot of time. The exhibition area is generally located at the periphery of the booth, and mainly emphasizes the interactive communication function with consumers and the experience function of consumers on the products. For example, Mile set up a T station in the most prominent part of the exhibition area to attract popularity. There are four kitchens next to it. Besides kitchen appliances displayed in the kitchen, there are also chefs and various ingredients. Chefs will be able to enjoy the food on display at the live dinner table. It is worth mentioning that each kitchen has its own theme, such as Japanese, American, European, etc., so that consumers enjoy the enjoyment of food at the same time, to the maximum restore the "in the kitchen of their own" feeling. Bosch built a ring bar with a total length of tens of meters in the middle of the exhibition area. Dozens of chefs used Bosch kitchen appliances to produce various foods on site. After the production, visitors were free to use it. Siemens also invited the “Germany's first chef†to the scene. The chef’s own “fans†can line up long queues for a satisfying taste. It is no exaggeration to say that in the exhibition hall, it is easy to eat and play well, and at the same time, it has its own experience of the products on display. For consumers, such an experience is no less than a weekend spent in an amusement park, so tickets for dozens of euros do not block the enthusiasm of consumers to visit.
As a global manufacturing base for more than 70% of home appliances, China has its own innovations and a large number of domestic consumer groups. However, although we have Canton Fair, which is not only small in terms of size and people flow, but it is only a transaction-oriented trade fair, and home appliances are just one of many product categories exhibited by the Canton Fair. So far, there is no high-level professional exhibition such as IFA exhibition to show its achievements and fully communicate with buyers and consumers. Throughout China, the annual China Household Appliances Expo hosted by the China Household Electrical Appliances Association still has some of the "potentials" of the IFA. This exhibition, known as the “wind vane†for the home appliance industry in the Asia Pacific region, showcased the latest technologies and products of hundreds of home appliance manufacturers at home and abroad. The exhibited content is also very rich in gold content. High-level forums have also attracted numerous The attention of people in the industry and the media has played its own role in leading consumption upgrades. However, judging from the balance between the transaction and display functions, it is obviously far from the IFA show in terms of overall scale and influence.
In response, the relevant person in charge of the China Household Electrical Appliances Association recently stated that as China moves from being a home appliance country to a powerful country, the transformation and upgrading of China's home appliance industry from manufacturing to creation will further consolidate and enhance China’s home appliance industry. In this context, China needs a high level of home appliance exhibitions to match it. As the organizer, the China Household Electrical Appliances Association will work hard to increase the level of exhibitions held by the China Household Appliances Expo every year, to better display the functions of the exhibition, and to provide enterprises, businesses, and consumers with a higher-quality integrated platform for communication, display, and trade. It is understood that the Eleventh China Household Appliances Expo will be held in Shanghai in March 2012. Compared with 2011, the exhibition area will be expanded by 50% and the number of participating brands will increase further.
Excluding more than 130,000 square meters of exhibition space and 1,500 exhibitors, the impression IFA has given to reporters is the deepest impression of the participating products. On this stage where almost all the world-famous home appliance brands came to the scene, all the companies exhibited their own "high, refined, and sharp" innovative products. According to these exhibits, we can clearly see the future development trend of the home appliance industry, such as intelligent home systems, energy saving and environmental protection, and 3D TV. And these are the most fundamental reasons for the endless stream of visitors during the six-day exhibition period. According to statistics from the organizers, the current IFA exhibition attracted a total of nearly 300,000 people to visit.
In addition, the ability to balance the presentation and transaction functions of the IFA exhibition also surprised reporters. In China, we often hear that an exhibition is located in a trade or is located in a show. Few exhibitions can achieve “two flowers and one tableâ€. At the IFA exhibition, almost every big brand exhibiting company had made two independent divisions of the business area and the exhibition area for the exhibition stand. The business district must enter with an offer or on-site registration, more like a live trade fair. In the Mile business district where reporters entered, buyers who communicated and negotiated can be described as “swimming down†and “population density†is clearly higher than the display area. In the design of the exhibition area, it is clear that major companies have spent a lot of time. The exhibition area is generally located at the periphery of the booth, and mainly emphasizes the interactive communication function with consumers and the experience function of consumers on the products. For example, Mile set up a T station in the most prominent part of the exhibition area to attract popularity. There are four kitchens next to it. Besides kitchen appliances displayed in the kitchen, there are also chefs and various ingredients. Chefs will be able to enjoy the food on display at the live dinner table. It is worth mentioning that each kitchen has its own theme, such as Japanese, American, European, etc., so that consumers enjoy the enjoyment of food at the same time, to the maximum restore the "in the kitchen of their own" feeling. Bosch built a ring bar with a total length of tens of meters in the middle of the exhibition area. Dozens of chefs used Bosch kitchen appliances to produce various foods on site. After the production, visitors were free to use it. Siemens also invited the “Germany's first chef†to the scene. The chef’s own “fans†can line up long queues for a satisfying taste. It is no exaggeration to say that in the exhibition hall, it is easy to eat and play well, and at the same time, it has its own experience of the products on display. For consumers, such an experience is no less than a weekend spent in an amusement park, so tickets for dozens of euros do not block the enthusiasm of consumers to visit.
As a global manufacturing base for more than 70% of home appliances, China has its own innovations and a large number of domestic consumer groups. However, although we have Canton Fair, which is not only small in terms of size and people flow, but it is only a transaction-oriented trade fair, and home appliances are just one of many product categories exhibited by the Canton Fair. So far, there is no high-level professional exhibition such as IFA exhibition to show its achievements and fully communicate with buyers and consumers. Throughout China, the annual China Household Appliances Expo hosted by the China Household Electrical Appliances Association still has some of the "potentials" of the IFA. This exhibition, known as the “wind vane†for the home appliance industry in the Asia Pacific region, showcased the latest technologies and products of hundreds of home appliance manufacturers at home and abroad. The exhibited content is also very rich in gold content. High-level forums have also attracted numerous The attention of people in the industry and the media has played its own role in leading consumption upgrades. However, judging from the balance between the transaction and display functions, it is obviously far from the IFA show in terms of overall scale and influence.
In response, the relevant person in charge of the China Household Electrical Appliances Association recently stated that as China moves from being a home appliance country to a powerful country, the transformation and upgrading of China's home appliance industry from manufacturing to creation will further consolidate and enhance China’s home appliance industry. In this context, China needs a high level of home appliance exhibitions to match it. As the organizer, the China Household Electrical Appliances Association will work hard to increase the level of exhibitions held by the China Household Appliances Expo every year, to better display the functions of the exhibition, and to provide enterprises, businesses, and consumers with a higher-quality integrated platform for communication, display, and trade. It is understood that the Eleventh China Household Appliances Expo will be held in Shanghai in March 2012. Compared with 2011, the exhibition area will be expanded by 50% and the number of participating brands will increase further.
Fenghua Jade Motor Co., Ltd. , http://www.nscircuitbreaker.com