Do pipelines, China Mobile can not be too stubborn!

In 2014, China Mobile launched 4G. Both the network construction and user growth have created miracles. But building networks, changing cards, placing users, and selling terminals are all things that operators can do best. The real test came in 2015: When users enter the door, how can they allow users to say that 4G is good, while the company's profitability continues to grow?

The leaders and experts of China Mobile describe it as follows: “By building smart pipelines, we can improve our operational capabilities and create more value. Specifically, we use pipelines as the basis to vigorously develop traffic management to provide customers with faster and more convenient services. A more efficient online experience, building an easy-to-use, easy-to-use, intelligent information transmission pipeline."

When it comes to smart pipelines, equipment manufacturers' technical experts will put together a series of technical documents to explain how communication network devices implement smart pipelines. From PCC to CDN to DPI, SDN and NFV to be developed in the future, communication experts come up with comprehensive solutions and industry best practices. They are confident to tell you that these are all after numerous discussions to form an international standard. . Operators need to build smart pipelines to enhance their sustainability capabilities. As long as operators choose these technologies, they can implement smart pipelines.

When it comes to smart pipelines, operators of network technology experts will also come up with a piece of technical documentation, as well as exquisite PPT, and even built a test environment and trial network to verify the feasibility of technology. The technical experts of the operators stated that based on the network characteristics and business scenarios of the operators themselves, using the technologies provided by the equipment manufacturers, through their own efforts, they can realize smart pipelines and provide support for the sustainable development of the company.

In these words, operators may look at the habit, but to the user, the user does not buy it at all. People have no sense of professional terminology. For a company that provides pipelines, what customers care about is actually "useful" and "saving money."

Operators stubbornly believe that: what products do I have, users can only use what. The technical threshold of communication network is high, and professionals need to do technical implementation solutions; while technical experts are not good at researching the behavior of customers, they are not able to put forward development requirements based on customers and markets. Numerous cases have proved that the techno-expert's imaginary customer needs, simply pushing the technology implementation plan to the customer, will not only improve the customer's experience, but will also enhance the customer's resentment.

How does the pipeline evolve into a smart pipeline that can bring value to customers? In the end, what makes it easy to use, how can it make customers feel “saving money”? These problems cannot be just closed-mouthed, but only through interaction with customers. There is a correct answer. China Mobile sits on hundreds of millions of customers and continuously interacts with customers every day. From the vast amount of information generated from it, it fully analyzes and categorizes the behavior characteristics and usage habits of customers, the number of users and traffic in the area, and the customers of the products. The group and its common characteristics, for market experts, operators are guarding a gold mountain.

However, in the operators, what the market personnel designed requires the technical staff to have the final say. The communication network supplier based on the standardized process, the clarification, acceptance, development, testing of the demand, and then the whole network upgrade, have to go through lengthy processes. Even with IT support, the demand for the business sector often reverts to “cannot be implemented” or “requires large-scale transformation”, and the response speed lags behind that of Internet companies.

Even if the product comes out, smart pipelines must be established and there must be supporting operations. The smart pipeline is dynamic. It needs to be adjusted in time according to the needs of customers and changes in the market. When adjustments are to be made, the network side will reply: “We provide the ability to adjust and how to do it. You are responsible.” It is said that the words "intelligence" are still to be completed by the market operation line; whether the smart pipeline can bring value-added to the enterprise, and the network side is only based on providing support services and is not responsible for the results.

In fact, within the operators, experts in the market area are not popular, promotion exams, job promotion, and basic knowledge of communications technology must be available. Whenever I see those outstanding market talents, in order to compete for a position rote communication knowledge, the heart can not help but somewhat sad. The issuer's considerations are also justified: When you work at a network-centric operator, you don't understand communication, how do you communicate with others, and how can you become a qualified leader?

Many talented people with aura in the market and business ideas have chosen to leave. Perhaps their ideals, the needs of their minds, are indeed the needs of customers, nor are they not technically unattainable; however, operators who are product-centric and standardized operate lack the conditions to turn dreams into reality.

There are specializations in the surgery industry and what kind of soil produces what kind of talent. The process of advancing smart pipelines has been a good opportunity for training cross-border talents, and it can be used to grow a number of composite core players within operators. If the operator is stubborn in "