Focus on industry development, collision industry, new future

In 2014, the LED lighting industry changed, broke through, and thrashed. Online channels hit offline channels. In 2015, due to the impact of the big environment, industry competition was even fiercer, and e-commerce became an unavoidable topic in the industry. The development tendency of e-commerce in the new year, the future development trend of e-commerce in the LED lighting industry, and how LED industry companies have achieved the leap-forward development have been mentioned in the “South China Sea Forum” and 2015 LED Lighting e-commerce Development Seminar. And caused heated discussions, set off the 2015 lighting industry's first thought feast.

On the afternoon of January 6, the “Nanhai Forum” and 2015 LED lighting e-commerce development seminar was held in Nanhai, Foshan. Du Xuehong, chairman of the Electric Light Source Lighting Industry Association of Nanhai District, Foshan City, Jingdong Mall chief planner and Jingdong University senior lecturer week. More than 400 representatives from more than 300 lighting companies, including Xin Wei, Vice President of Haowei Co., Ltd., and Liu Kefeng, Vice President of Lighting and Lighting, attended the event. At the meeting, an unveiling ceremony for the Guangdong Lighting E-Commerce (Nanhai) startup training base was also held. The base will be hand-held by Jingdong to conduct training for electric traders.

As the lighting industry's opening drama, the conference includes two major parts: the keynote speech and the forum discussion. It covers the channel development of the LED lighting industry in 2014, the development trend of the LED lighting industry in 2015, the status quo and future of the LED lighting industry e-commerce development and lighting. How does the company conduct online channel construction?

Liu Kefeng was invited to participate in the discussion of the "China's macroeconomic impact on the 2015 lighting industry and business opportunities." He said that the industrial environment is the object, the enterprise is the main body, and the main body with strong comprehensive competitive strength. After combining the market demand and rationally planning the layout of the market, the object can be transformed without fear. There are numerous companies trying out hydropower business channels, and following the trend will only pay a heavy price. Only by combining their own products, services, and supply can they “submit” this channel.

2014 was a crucial year for the development of the lighting industry. Many companies have made mergers and acquisitions in order to achieve better development. One example of this is the marriage of Sun Wei in the lighting products. In 2015, the entire lighting industry will continue this boom. In this regard, Liu Kefeng also shared his views. He pointed out that “Intensified industrial competition in 2015, listed companies in the industry will certainly make full use of mergers and acquisitions to improve their tactical actions, such as buying profitable companies, or acquiring companies with good sales channels, and achieving rapid development. M & A product companies supplement corporate short boards, etc."


The fierce competition in the LED lighting industry will inevitably allow companies with financial strength to save time and cost through mergers and acquisitions, so as to rapidly increase their overall strength and thus snatch bigger cakes. Liu Kefeng believes that capital mergers and acquisitions are an inevitable outcome of the new era of lighting, and mergers and acquisitions do not happen overnight, but rather require certain conditions of maturity. The LED lighting company's capital mergers and acquisitions need to meet the following mature conditions before proceeding: First, whether the merger and acquisition companies have a standardized management model; Second, whether the merger and acquisition companies have to meet the strategic needs of the merger and acquisition of the core values; The current size of the acquired company and its future vision; Fourth, whether the acquired company's own positioning is in conformity with the tactical needs of the acquiring party.

With the further increase of the market penetration of the LED lighting industry, capital mergers and acquisitions will certainly take place. Liu Kefeng continued his point of view, “M&A is only the first step, and the key is how to optimize resources after mergers and acquisitions to achieve the benefits of 1+1>2. It is the most difficult problem. How to solve this difficulty requires the acquisition of mergers and acquisitions by the merger and acquisition company. Fully communicate and reach consensus to form a unified goal, and work together for them.With the further development of the industry, the future does not rule out the need to strengthen their own product strength through the purchase of products, to enhance their own corporate image through the purchase of the brand, through the purchase of profitable companies to achieve financial Mergers and acquisitions of data, regardless of the needs of the company's capital mergers and acquisitions, the key lies in how companies can achieve optimal allocation and integration of resources through mergers and acquisitions, thereby maximizing the value of mergers and acquisitions, and achieving long-term development of the strategic objectives."

In 2014, the penetration rate of the LED lighting market continued to increase, and the huge market capacity led to increasingly fierce competition. The “LED bulb price” incident also indicated that the lighting companies' living environment was difficult. Consolidation, mergers and acquisitions, e-commerce emergence, running away ... or a bottleneck in order to survive, or seek development channels, or no hope to abandon the foundation, the year of 2014 is over. Year-to-year communication means a summary and a new chapter is about to start.

Having experienced the baptism of wind and rain, the LED industry has been transformed into a positive e-commerce channel, and it is advancing with the times to seek a development model that suits the actual situation of the company itself. In 2014, the sales performance of the “Dual 11” lighting products made many business enterprises aware of the unstoppable e-commerce, and also realized that building online channels plays an important role in realizing the long-term development of the company. Evolving times, changes in consumer attitudes and living habits have prompted the rapid development of e-commerce. But e-commerce is also a channel. This channel is not suitable for every enterprise.

The "Nanhai Forum" is the first gathering of the lighting industry in 2015 to gather ideas for the industry. It aims to discuss the impact of the development trend of e-commerce on the lighting industry. Data-driven manufacturers are more convenient to understand consumer needs, but e-commerce Whether the channel can become a “price butcher” for LED lighting products and becomes one of the mainstream channels for lighting companies, it also needs time to confirm, the layout of supply networks under the company’s lines, and the enhancement of experiential construction.