How to do microblogging promotion?

In the past two years, Weibo has been very popular, and many companies have also begun to use this platform to promote the brand of the website in an attempt to use this network channel to accumulate the number of fans and attract fans to forward and comment on Weibo in order to achieve brand promotion. purpose. However, after such a long period of time passed, many companies have found that there is a big gap between themselves in terms of which aspect they use. Many companies began to suspect that there is no need to do microblogging marketing?

On this point, Xiao Bian can tell you that microblogging promotion is very necessary, and with the continuous development of the electronic age, it will play a more and more propaganda role. This point can be seen from the effectiveness of Liu Qiangdong's use of the Weibo platform to start a price war. It can also be seen from the unity of Baidu's attention and Weibo micro topics. But exactly how to do microblogging promotion will have an effect? This point is worth exploring.

As for the experience of Xiaobian's Weibo experience, the following points should be noted:

1. The content of the release should be related to the content of the website. For the B2B website, it should publish information such as market conditions and company profiles;

2. Control the number of forwarded microblogs. Most of them are forwarded to Weibo. The effect is certainly limited. Only more original and pseudo-original will have greater appeal to fans.

3. Strictly control the amount of difference between the number of followers and the number of fans, and leave room for yourself.

4, apply for certification.

5, to hold some activities from time to time, in order to strengthen interaction with the majority of fans.

6, the principle of seeking truth from facts. In fact, the most important point in carrying out brand promotion through Weibo is to strengthen the credibility of Weibo. Take Liu Qiangdong for example, false microblogging information has caused some damage to JD.com's brand.

Therefore, Xiao Bian thought that if Weibo wanted to do a good job, it should do more detailed and more serious. Only in this way can we maximize the effectiveness of Weibo's promotion. Only in this way can Weibo make a brand and achieve accurate microblogging marketing.