China's Huawei is expected to reach more than 100 million smartphones worldwide in 2015, indicating that it will become another global mobile phone overlord. Huawei's chip maker HiSilicon is developing its own system. Single-chip (SoC), and it seems to be creating its own graphics processing unit (GPU) and memory products, showing the future of the future application of HiSilicon own application processor (AP).
At present, Qualcomm, the main chip supplier of Huawei's mobile phone, is facing the pressure of Huawei's chip orders being out of stock, and even turning into competitors. The rise of Huawei and the Hais Alliance is not to be Qualcomm.
According to the analysis of Seeking Alpha website, Huawei has the ability to develop a market-competitive and low-cost SoC. For example, Huawei is building a specification based on its own Kirin 950 AP, which competes with other competitor solutions. strength. The Kirin 950 is based on the 900MHz Mali T880 MP4 specification and is designed for dual ISP 14-bit devices to enhance camera and video performance.
In addition, Huawei has been able to create a total solution, such as Huawei i5 coprocessor to reduce the energy consumption from 6.5mA to 90mA, 16nm technology, built-in LTE Cat-6 and VoLTE support, reducing audio delivery It is extended to 80% and provides audio support from 50Hz to 70Hz.
From the perspective of Huawei's ability to develop high-end SoCs, it shows that it has the strength to compete in the first-line AP market, and recently there are rumors that Huawei is developing its own GPU, which will keep up with Apple and Samsung Electronics. The pace of development.
It would not be surprising to see Huawei develop its own IP in the future, or even develop other semiconductor products such as its own specification memory, and then assist it with other foundries. This development model is like Apple's own AP, and then it is produced by TSMC and Samsung OEM, which makes Huawei more autonomy in the development of mobile AP.
Based on the above inferences, it is observed that Huawei may reach more than 100 million mobile phone shipments in 2015. Since Huawei's high-end mobile phones still use Qualcomm products, if Huawei continues to develop in the above process, Huawei is expected to fully adopt its own AP. At that time, Qualcomm will lose a large number of customers.
If Huawei decides to provide its AP to other players in the future, it may further reduce the market share of Qualcomm or MediaTek, which means that Qualcomm will face multiple market attacks at the time. Moreover, Qualcomm is still facing some infringement lawsuits in the mainland.
In the future, if Qualcomm wants to turn around, it can develop business opportunities in emerging areas such as health care and drones. From the perspective of Qualcomm's announced cooperation manufacturers, the new generation of Snapdragon 820 chips may help Qualcomm to achieve higher revenue performance. And reversed the bad impression of Snapdragon 810.
It is worth mentioning that Huawei is also developing its own mobile operating system codenamed "Kirin OS" (Kirin OS), although it also has the potential to let Huawei mobile phones abandon the adoption of Android system in the future. But the cost of abandoning the mainstream mobile platform may be much higher than the impact of not using an AP. After all, Android has a high market share, which in turn creates a huge application ecosystem.
However, from the current low market share of Microsoft's mobile platform and the dilemma of development, it is not easy for Huawei mobile devices to leave the Android system in the future. Moreover, even Microsoft has a hard-to-find market.
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