According to IDC's "China Quarterly Tracking Report for the Fourth Quarter of 2010", China's mobile phone market reached 200 million units in 2010, of which smartphone sales were about 36 million units.
IDC expects that in the next five years China's mobile phone market, the trend of smart phones replacing traditional mobile phones will become increasingly apparent. The compound growth rate of China's smart phone market will reach 34.1% in the next five years. According to Ms. Huo Jinjie, Vice President of IDC Asia Pacific, people's yearning for IT equipment intelligence is the main factor driving this change. Compared with Other countries, the Chinese smart phone market has a broader space for development.
Wang Jiping, senior research manager of IDC China Computer System Research Department, believes that the business environment of personal IT products has quietly changed in 2010, and people have more demands for intelligent IT mobile products. For the Chinese mobile phone market in 2011, he believes there are mainly the following trends:
Cloud Computing, Internet of Things and Smartphones In 2009, the Chinese government began to gradually build cloud computing data centers. In 2011, the market has begun to take shape. During the “Twelfth Five-Year Plan†period, China’s Internet of Things will focus on investment in smart grids, smart transportation, smart logistics, smart homes, environmental and safety inspections, industrial and automation controls, medical and health care, precision agriculture and animal husbandry, finance and services, In the ten areas of national defense and military affairs, the total investment of the smart grid is expected to reach 2 trillion yuan, ranking first in the top ten areas. It is estimated that by 2015, the industry scale of forming core technologies will reach 200 billion yuan. The smart phone will undoubtedly become an important mobile carrier because it can easily calculate the location, speed, and surrounding environment. The built-in RFID technology will further promote its intelligent identification function. When many manufacturers focus on the consumer electronics industry, IDC believes that commercial smart phones will have greater development in the next five years, mainly in the areas of transportation, medical care, and smart grids.
The operating system and the new personal smart IT product line Media Tablet and operating system are keywords for the hot debate on the personal IT market in China in 2010, which further expands the vision of manufacturers in the traditional field. All major manufacturers have begun to change their strategies to launch their own smart phones, media tablets, notebooks, one machine, cloud printing and smart TV products. At the same time, they also began to plan future long-term operating system platforms. IDC believes that the strategic adjustments of various vendors in 2011 will be initially formed, and its main work will shift to the details of each product, such as how to achieve a better experience, application, and stability. Which operating system will also become an important reference indicator in the end-user procurement decision process. The user's experience with the smart phone operating system will also directly affect their choice of other IT terminals. Its importance is self-evident.
All-round competition in the smart phone market If the competition in the Chinese mobile phone market before 2009 is more focused on brand influence and product quality, the fact that Huawei, ZTE, and Apple’s mobile phones have developed rapidly in China in 2010 proves that they cannot A simple one or two levels to look at the competitive landscape of the Chinese smart phone market, today's smart phone market can be described as full-scale competition. What consumers need is a mobile phone with advanced technology, reliable products, strong brand influence, and more features. In all kinds of sales channels, whether it is through the bundled sales of operators, the sales on the Internet, the sales of traditional mobile phone stores, or the experience of shops, etc. are becoming increasingly fierce. The channels of all manufacturers have begun to become more diversified. Wang Jiping believes that the smart phone market in 2011 will also compete in some new areas:
1. Develop new smart phone sales channels, such as SI/VAR, high-end shopping malls.
2. Provide more differentiated smartphone products, such as feature smart phones.
3. Cooperation with operators, tied with 3G.
IDC expects that in the next five years China's mobile phone market, the trend of smart phones replacing traditional mobile phones will become increasingly apparent. The compound growth rate of China's smart phone market will reach 34.1% in the next five years. According to Ms. Huo Jinjie, Vice President of IDC Asia Pacific, people's yearning for IT equipment intelligence is the main factor driving this change. Compared with Other countries, the Chinese smart phone market has a broader space for development.
Wang Jiping, senior research manager of IDC China Computer System Research Department, believes that the business environment of personal IT products has quietly changed in 2010, and people have more demands for intelligent IT mobile products. For the Chinese mobile phone market in 2011, he believes there are mainly the following trends:
Cloud Computing, Internet of Things and Smartphones In 2009, the Chinese government began to gradually build cloud computing data centers. In 2011, the market has begun to take shape. During the “Twelfth Five-Year Plan†period, China’s Internet of Things will focus on investment in smart grids, smart transportation, smart logistics, smart homes, environmental and safety inspections, industrial and automation controls, medical and health care, precision agriculture and animal husbandry, finance and services, In the ten areas of national defense and military affairs, the total investment of the smart grid is expected to reach 2 trillion yuan, ranking first in the top ten areas. It is estimated that by 2015, the industry scale of forming core technologies will reach 200 billion yuan. The smart phone will undoubtedly become an important mobile carrier because it can easily calculate the location, speed, and surrounding environment. The built-in RFID technology will further promote its intelligent identification function. When many manufacturers focus on the consumer electronics industry, IDC believes that commercial smart phones will have greater development in the next five years, mainly in the areas of transportation, medical care, and smart grids.
The operating system and the new personal smart IT product line Media Tablet and operating system are keywords for the hot debate on the personal IT market in China in 2010, which further expands the vision of manufacturers in the traditional field. All major manufacturers have begun to change their strategies to launch their own smart phones, media tablets, notebooks, one machine, cloud printing and smart TV products. At the same time, they also began to plan future long-term operating system platforms. IDC believes that the strategic adjustments of various vendors in 2011 will be initially formed, and its main work will shift to the details of each product, such as how to achieve a better experience, application, and stability. Which operating system will also become an important reference indicator in the end-user procurement decision process. The user's experience with the smart phone operating system will also directly affect their choice of other IT terminals. Its importance is self-evident.
All-round competition in the smart phone market If the competition in the Chinese mobile phone market before 2009 is more focused on brand influence and product quality, the fact that Huawei, ZTE, and Apple’s mobile phones have developed rapidly in China in 2010 proves that they cannot A simple one or two levels to look at the competitive landscape of the Chinese smart phone market, today's smart phone market can be described as full-scale competition. What consumers need is a mobile phone with advanced technology, reliable products, strong brand influence, and more features. In all kinds of sales channels, whether it is through the bundled sales of operators, the sales on the Internet, the sales of traditional mobile phone stores, or the experience of shops, etc. are becoming increasingly fierce. The channels of all manufacturers have begun to become more diversified. Wang Jiping believes that the smart phone market in 2011 will also compete in some new areas:
1. Develop new smart phone sales channels, such as SI/VAR, high-end shopping malls.
2. Provide more differentiated smartphone products, such as feature smart phones.
3. Cooperation with operators, tied with 3G.
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