LeTV Somatosensory Ecology Partner Program

On July 29th, LeTV announced the launch of the Sentimental Game Ecology Partner Program in Shanghai. It will open a somatosensory game platform and call for more people to participate in the development of big screen games. At the same time, it will provide 20 billion yuan to share capital gains with development partners.

Yang Yongqiang, chairman of LeTV CTO & Cloud Computing, stated that under the storm of popularity of Internet-based smart TVs, big-screen games have entered an outbreak period. This is also reflected in Super TVs. At present, LeTV has 200 boutique games, and its weekly active rate is 22%, and it is increasing. At the same time, he pointed out that with broadband speed, LeTV will not only be video services, but also should become more "playing", "application + games + accessories" will become a new opportunity, which will also become the user of the Internet era the most exuberant One of the needs.

LeTV CTO and cloud computing company chairman Yang Yongqiang quoted a third-party report that LeTV super game center users per capita downloads 3.5 / day, the following day retention average of 50%, one-day average game time is 37 minutes, single game week ARPPU is over RMB 50 and online game ARPPU is over RMB 200.

Facing the two major problems in the development of high-quality games and dissatisfaction with user experience in current video game business, LeTV believes that “boutique games + vertical accessories” is undoubtedly the future direction. LeTV will add the following two types of games in the future. The proportion of large investment: First, a parent-child casual game with the characteristics of child education and health, mainly for the user "child + parent", this type of game does not require a remote controller, handle, the main control mode is the sense of body; Second, emphasize Manipulation, athletics, and other attributes of heavy games are primarily for game enthusiasts, and are upgraded through game controllers or vertical accessories.

LeTV cloud platform is also very valuable for many game developers, especially when the game volume is getting bigger and bigger, you need to quickly distribute data packets or game content data and game installation packages to each user as soon as possible. Go around. LeTV Cloud has become a cloud platform covering more than 400 nodes worldwide, which can help game developers quickly improve infrastructure capabilities and achieve an optimized experience for these games.

Yang Yongqiang also said that heavy boutique games will be the core of the activation industry, and game accessories will usher in a new opportunity. He believes that the promotion of large-screen gaming industry still needs to fully consider the multi-personalization and family application scenarios.